26
Content is Queen/King.
Who is the King/Queen of Content?
We are all content creators.
We are all content publishers.
We are all creative.
Waiting for an inspiration. To strike an idea.
If it becomes something.
You are on it. And you own it.
Blah. Blah. Blah.
[Content X Channels] Management
Poor Barbie .... If so ethi g does 't belo g to our community of beliefs, why do you try to change it? Don't change the world around you, live in your own
world and let the world to be free. Hijab Barbie! Co es ith e er thi g ou see here.
E plosi e est sold separatel ,
You are in want of a process or a framework which simplifies this mess. Places things in order. For action. For reaction. For Measurement.
The Role.
The Role.
SIMPLIFY! BIG PICTURE.
INSIGHT IDEA CONTENT
CONTENT CHANNELS INTERACTION
CONTENT CONVERSATION BRAND STORY
REACH REACTION
PUSH
PULL
CONTENT
+
CONVERSATION
CHANNELS
CHANNELS CHANNELS
CHANNELS
DIGITAL STRATEGY
DIGITAL STRATEGY
SOCIAL MEDIA STRATEGY
FACEBOOK STRATEGY
CONTENT STRATEGY
TWITTER STRATEGY
WEBTHRETO STRATEGY
SEARCH STRATEGY
VIDEO STRATEGY
YOU TUBE STRATEGY
VIRAL STRATEGY
LONG TAIL STRATEGY
LONG TAIL STRATEGY
MOBILE STRATEGY
ECOMMERCE STRATEGY
CRM
BIG DATA
SMALL DATA
BIG IDEA DIGITAL INSIGHT
CONSUMER INSIGHT
SHOPPER INSIGHT
CONSUMER JOURNEY
CONVERSATION JOURNEY
SHOPPER JOURNEY
INSTAGRAM STRATEGY
DIGITAL BEHAVIOR
CONSUMER BEHAVIOR
APPS.
DRONES
INNOVATION
DISRUPTION
DIGITAL STRATEGY
YOU NEED A STRATEGY. PERIOD.
CONTENT STRATEGY
Co te t arketi g is ’t a replace e t for other for s of arketi g – it just makes those forms work better.
How?
Content marketing adds value to the business by building a critical
strategic asset: a subscribed audience.
Robert Rose, Content Marketing Institute
CORE
STRATEGY
PR STRATEGY
SOCIAL MEDIA STRATEGY
MEDIA STRATEGY
CONTENT STRATEGY
ECOMMERCE STRATEGY
PRICING STRATEGY
PORTFOLIO STRATEGY
RETAIL STRATEGY
