Date post: | 08-May-2015 |
Category: |
Education |
Upload: | telezent-inc |
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Content Marketing Staying Relevant Online
www.Telezent.com
By Sandeep Arora
© 2009 www.telezent.com
• It is easy to become irrelevant online today.• Everyone is creating content at an alarming rate – the web is the new battle ground.
© 2009 www.telezent.com
• It is critical to stay relevant on the internet today.• Customers are making all their decisions based on content they find online.
• The Content users find online could be yours or Users Generated.
© 2009 www.telezent.com
• Create Informative and Multi format content which your readers will love and profit from.
Your Content Eco-System: • High Value • Visual • Entertaining
© 2009 www.telezent.com
© 2009 www.telezent.com
High Value+
Visual+
Informative
Content
The Value Of Content
© 2009 www.telezent.com
• Online Reputation: Securing a high position in search engine results will help you offset any negative content.
• Marketing: Your content will act as a magnet to get traffic and leads from several channels.
• Subject Authority: As users depend on your content to get educated – it will lead to profitable customer action.
The Value Of Content
© 2009 www.telezent.com
• Brand Equity: As users talk/write/spread your content – you will build a brand equity.
• Brand Ambassadors: By helping users in their respective jobs - they will become your brand ambassadors.
• Higher ROI: Content stays online forever – and with a viral component built-in it can provide exponential marketing and brand value.
The Value Of Content
© 2009 www.telezent.com
• Is a investment with long term online results.• It is not a one time advertising campaign.
• Reflects your commitment to your product and customers.
• Reflects your commitment to be connected with your users and industry eco- system.
THE END© 2009 www.telezent.com