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Content Marketing and Online Networking for Therapists

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Content Marketing and Online Networking: What You Need to Know to Attract Clients Todayhttps://clintonpower.com.a u/ with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au www.AustraliaCounselling.com.au COPYRIGHT © 2015
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Page 1: Content Marketing and Online Networking for Therapists

Content Marketing and Online Networking: What You Need to Know to Attract Clients Todayhttps://clintonpower.com.au/

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 2: Content Marketing and Online Networking for Therapists

What is Content Marketing and Why You Should Care

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 3: Content Marketing and Online Networking for Therapists

The Digital Revolution

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 4: Content Marketing and Online Networking for Therapists

Blogging

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 5: Content Marketing and Online Networking for Therapists

Newsletters

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 6: Content Marketing and Online Networking for Therapists

Infographics

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Page 7: Content Marketing and Online Networking for Therapists

Audio

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Page 8: Content Marketing and Online Networking for Therapists

Video

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 9: Content Marketing and Online Networking for Therapists

An Introduction to the Power of Blogging

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 10: Content Marketing and Online Networking for Therapists

Benefits of Blogging

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 11: Content Marketing and Online Networking for Therapists

Thought Leadership

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Page 12: Content Marketing and Online Networking for Therapists

Media Requests

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 13: Content Marketing and Online Networking for Therapists

Blog to Book

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 14: Content Marketing and Online Networking for Therapists

It Doesn’t Have to Take Long

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 15: Content Marketing and Online Networking for Therapists

Google Loves Fresh Content

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Page 16: Content Marketing and Online Networking for Therapists

Resources for Clients

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Page 17: Content Marketing and Online Networking for Therapists

Technology

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Page 18: Content Marketing and Online Networking for Therapists

Technology

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Wordpress.org NOT WordPress.com

Page 19: Content Marketing and Online Networking for Therapists

Integrate Your Blog Into Your Website

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Jodiegale.com

Page 20: Content Marketing and Online Networking for Therapists

How to Find Blog Ideas

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 21: Content Marketing and Online Networking for Therapists

Follow the News

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 22: Content Marketing and Online Networking for Therapists

Capture Blog Ideas

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 23: Content Marketing and Online Networking for Therapists

Mind Maps

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Page 24: Content Marketing and Online Networking for Therapists

Awareness Days

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Clinton Power, 11/23/2013
Page 25: Content Marketing and Online Networking for Therapists

Follow Other Blogs

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

www.alltop.com

Page 26: Content Marketing and Online Networking for Therapists

Post Multi-Media

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

watersedgecounselling.com

Page 27: Content Marketing and Online Networking for Therapists

Post Multi-Media

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 28: Content Marketing and Online Networking for Therapists

List Posts

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 29: Content Marketing and Online Networking for Therapists

Review Books

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Page 30: Content Marketing and Online Networking for Therapists

Writing Structure

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Write so your content can be scanned

Page 31: Content Marketing and Online Networking for Therapists

Exercise

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Write a list post based related to your niche

Page 32: Content Marketing and Online Networking for Therapists

Canva.com

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 33: Content Marketing and Online Networking for Therapists

DIY Images

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Page 34: Content Marketing and Online Networking for Therapists

Use Eye Catching Images

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 35: Content Marketing and Online Networking for Therapists

Free Images

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•Photopin.com•Morguefile.com

Page 36: Content Marketing and Online Networking for Therapists

Post Sharing

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Page 37: Content Marketing and Online Networking for Therapists

Share Your Posts on Social Media

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Page 38: Content Marketing and Online Networking for Therapists

Proof Read Your Blogs

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Page 39: Content Marketing and Online Networking for Therapists

Revisit Your Archives to Refresh Old Posts

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Page 40: Content Marketing and Online Networking for Therapists

Write on a Regular Basis

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 41: Content Marketing and Online Networking for Therapists

Effective Online Networking Tips and Tricks

with Clinton Power, Developer and Founder of www.AustraliaCounselling.com.au

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 42: Content Marketing and Online Networking for Therapists

Engage!

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 43: Content Marketing and Online Networking for Therapists

Be Yourself

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 44: Content Marketing and Online Networking for Therapists

Be Yourself

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 45: Content Marketing and Online Networking for Therapists

Learning the Language of the Different Social Media Platforms

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 46: Content Marketing and Online Networking for Therapists

Twitter

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 47: Content Marketing and Online Networking for Therapists

Twitter language

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Page 48: Content Marketing and Online Networking for Therapists

Twitter language: RT

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 49: Content Marketing and Online Networking for Therapists

Twitter language: RT

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 50: Content Marketing and Online Networking for Therapists

Twitter best practices

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 51: Content Marketing and Online Networking for Therapists

Twitter relationships

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Page 52: Content Marketing and Online Networking for Therapists

Twitter networking

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 53: Content Marketing and Online Networking for Therapists

Twitter best practices

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 54: Content Marketing and Online Networking for Therapists

Twitter tools

www.AustraliaCounselling.com.auCOPYRIGHT © 2013

•www.hootsuite.com•www.tweetdeck.com•www.bufferapp.com•www.socialoomph.com

Page 55: Content Marketing and Online Networking for Therapists

Twitter tools

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 56: Content Marketing and Online Networking for Therapists

HootSuite

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Page 57: Content Marketing and Online Networking for Therapists

Drill Down Into Content

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Page 58: Content Marketing and Online Networking for Therapists

Twellow.com: Follow People in Your Niche

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Page 59: Content Marketing and Online Networking for Therapists

Use #hashtags

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Page 60: Content Marketing and Online Networking for Therapists

Exercise: Write a Tweet

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 61: Content Marketing and Online Networking for Therapists

Exercise: Write a Tweet

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 62: Content Marketing and Online Networking for Therapists

Exercise: Write a Tweet

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 63: Content Marketing and Online Networking for Therapists

Exercise: Write a Tweet

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 64: Content Marketing and Online Networking for Therapists

The Dos and Don’ts of Networking on Social Media

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Page 65: Content Marketing and Online Networking for Therapists

Twitter best practices

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

•Focus on building relationships•Limit self-promotion•Give before you ask•Provide interesting content always

Page 66: Content Marketing and Online Networking for Therapists

Build Relationships

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 67: Content Marketing and Online Networking for Therapists

Engage!

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

Page 68: Content Marketing and Online Networking for Therapists

LinkedIn best practices

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

•Share professional content only•Don’t hashtag or @ mention•Build relationships with peers and colleagues•Always be helpful

Page 69: Content Marketing and Online Networking for Therapists

Facebook best practices

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

•Use the 3 E’s of social media•Don’t be afraid to share off topic when entertaining•Share gorgeous images when possible•Share interesting, fun and helpful content

Page 70: Content Marketing and Online Networking for Therapists

Contact Me

www.AustraliaCounselling.com.auCOPYRIGHT © 2015

[email protected]

0412 241 410

Twitter: @sydneytherapist

LinkedIn: http://linkedin.com/in/clintonpower


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