ContentMARKETING

BullShitBullsEye?

or

by Daniel GarplidFounder of 100FirstHits.com

What is ContentMARKETING?

1 Content marketing informs your audience.

The best content shows readers something new to them.

It provides information that readers find helpful.

Why? Share your knowledge to become an Influencer!

2 Content marketing educates.

It shows readers how to think about a topic. Done right, content marketing establishes an approach for considering a product, service, or topic.

What is ContentMARKETING?

But…It takes a while…Don’t be inpatient… The results are incredible!

What is ContentMARKETING?

3 Content marketing is targeted at a specific group, always!

Content marketing for businesses speaks to prospects and customers, and not to you, no matter how hard that can be to realize

What is ContentMARKETING?

4 Content marketing delivers a return on investment.

Businesses need their content marketing to drive profits. They want to see more sales for each marketing dollar invested.

Content marketing does an amazing job at delivering that bottom-line result.

GOOD! Tell a Story Show numbers Tell a Story backed with Numbers!

What Works?

This Rocks!!

91%9%

B2B Companies using ContentMARKETING

Source: Content Marketing Institute – B2B Benchmarks 2013

NO

YES

Top 5 Organizational Goals usingContent MARKETING

Source: Content Marketing Institute – B2B Benchmarks 2013

Brand Awareness

Customer Acquisition

Lead Generation

Customer Retention

Thought Leadership

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

79%

74%

71%

64%

64%

Top 3CHALLENGES…

Source: Content Marketing Institute – B2B Benchmarks 2013

1. Producing Enough Content

2. Producing the kind of content that engages

3. Producing a Variety of Content

64%

52%

45%

1st

2nd

3rd

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