Content MarketingDavid Tutin, Snr SEO Specialist UK &IE
About Me
Brace yourselves
The content deluge is coming
• Content is the new social lubricant
What is it?
Its any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers
Ask Yourself
Am I building great content or am I just building an efficient content machine
If it is the latter you need to go back and revise your strategy!
?
Creating engaging content
• Think about your audience• Find away to relate to them• Multi format content
– Podcasts– Infographics– Offline as well as online
It pays to keep it simple…
This one idea resulted in lots links of the back of a very simple premise
What a good content strategy can do for you
It helps bring in new business
Establish yourself and your brand
Create a firm direction for your online footprint
How do I create a kick ass content strategy
• Assess your current strategy• Define tone and writing style• Identify what is acceptable and what isn’t• Create a roadmap• Establish Goals• Know how to use psychological
techniques
Remember to be social!
Standing out from the crowd
Disruption It can be a good thing to
help you stand out
Questions????
Add in tools