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@JoePulizzi JOE PULIZZI’S PRESENTATION: Epic Content Marketing Thoughts for the Book Industry
| Date post: | 14-Jul-2015 |
| Category: |
Marketing |
| Upload: | joe-pulizzi |
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@JoePulizzi
JOE PULIZZI’S PRESENTATION:
Epic Content Marketing Thoughts for the Book Industry
@JoePulizzi
@JoePulizzi
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
@JoePulizzi
Content Marketing
Creating and sharing valuable free content to attract and convert prospects into customers.
The content is closely related to what you sell –you are educating people so that they know, like and trust you enough to buy from you.
@JoePulizzi
• I am an author and a publisherAuthor
Publisher
@JoePulizzi
Content Niche/Book Topic
Subscriber Initiative
Content Marketing Strategies for Enterprise Marketers
Distribution Plan
@JoePulizzi
Content Niche/Book Topic
Subscriber Initiative
Content Marketing Strategies for Enterprise Marketers
Distribution PlanYou’ve Just
Created an Asset
@JoePulizzi
Content Niche/Book Topic
Subscriber Initiative
Content Marketing Strategies for Enterprise Marketers
Distribution PlanYou’ve Just
Created an Assetthat Can Be Sold Against
Multiple Times
@JoePulizzi
Content Competition
@JoePulizzi
• Google Trends
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@JoePulizzi
CM-To-BookStrategy
@JoePulizzi
• Sample Chapter
Principles to Epic Content Marketing
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@JoePulizzi
@JoePulizzi
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@JoePulizzi
@JoePulizziWebinars
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BuildingSubscribers
@JoePulizzi
@JoePulizzi
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@JoePulizzi
Stealing Audience (If You Need One)
@JoePulizzi
Content Niche/Book Topic
Subscriber Initiative
Content Marketing Strategies for Enterprise Marketers
Distribution Plan
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
@JoePulizzi
The Results
@JoePulizzi
Win/Win for Author & Publisher
• Author sells books (15,000+)
• Over 50,000 additional email subscribers (organically)
• Publisher increases revenue through sale of books, sponsorships, sponsored webinars as well as events around the topic ($4.3 million to $6.5 million in one year).
@JoePulizzi
Final Thoughts
1. Can use this strategy pre-book with authors or with the mounds of content you have now.
2. Think about the possibility of building a platform for each topic or each author.
3. The final behavior is not necessarily buying the book, but repeat buyers that funds the growth of multiple products.
@JoePulizzi
Joe Pulizzi - [email protected]
Get a Free Chapter of Epic Content Marketing at http://bitly.com/epic-chapter
Thank You!
