WELCOME TO THE GIBTM KNOWLEDGE PROGRAMME

SPONSORED BY

A/V SPONSORED BY FURNITURE SPONSORED BY

Content MarketingFor Events & Venues

Presented by:

“Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

93% of companies surveyed said they were doing some form of content marketing.

Only 42% of companies surveyed felt they were successful with their content marketing efforts.

73% of the customer buying cycle happens before a customer reaches out to a sales person

Interruptions

Adding Value

Primary Audience

Secondary Audience

Keys to Content Marketing

Social Proof

Triggers

Emotions

Making Secrets Public

Practical

Stories

Start with your Strengths

Someone has to Lead

Be an ambassador

Layover in ….

• No time• Busy• Need rest• Networking• Looking for Opportunities• Need to work on the go• Jet lagged• Need to call company back home• May have some extra time to explore• May have trouble sleeping• They are living out of a suitcase

• No time• Busy• Need rest• Networking• Looking for Opportunities• Need to work on the go• Jet lagged• Need to call company back home• May have some extra time to explore• May have trouble sleeping• They are living out of a suitcase

Content Marketing Factory

Videos

Interviews

Podcasts

Follow-up Articles

Blog Posts

Surveys

Testimonials

Demos

Quotes

Record Everything

GIBTM KNOWLEDGE 2014 SESSION EVALUATIONThank you so much for participating in the GIBTM Knowledge

programme.

Tell us what you think and help to shape the programme in 2015by completing the online survey emailed to you after the show!

SPONSORED BY