1.Content Marketing forNonprofits & Associations Becky Rasmussen AMR Management Services@Becky_Rasmussen #cmworld #cmworld

2. Association Professionals Through the Ages#cmworld 3. Associations SHOULD be great content marketers = We have a wealth of content#cmworld 4. If you took a content inventory, what would you find? 224 magazine issues 117 newsletter issues 29 conventions 33 marketing conferences 13 webinars 17 videos 1,000s of photos 55 blog posts 1,030 tweets 300 Facebook posts#cmworld 5. e-booksResearch JournalsEbooks LearningBenchmarking Centers Books BlogsListservsWhite papersVideosArticlesWebinarsPrivate social ConferencesWebsitesnetworks Print newsletters MagazinesMobile AppsPodcastsInfographics Enewsletters OnlineCommunities #cmworld 6. Associations SHOULD be great content marketers We have established relationships#cmworld 7. Associations SHOULD be great content marketers We have a foundation of#cmworld 8. So what holds us back? #cmworld 9. Challenges Our wealth of content Established relationships Foundation of trust But thats not all #cmworld 10. Challenges Association Membership Model#cmworld 11. What does yourassociation sell?#cmworld 12. Information Association Expert KnowledgeMembers #cmworld 13. ChallengesStructure & Resources Boards Volunteers Staff#cmworld 14. ASSOCIATION content should: Advance your mission Address member needs and pain points Position the association as a trusted resource Target a specific audience Provide a call to action Tell an engaging story#cmworld 15. Advance your missionTo protect and advocate for the farm-grown Christmas Tree industry #cmworld 16. Address Member Needs and Pain PointsWhat can you do for your members thatthey cant do for themselves?How is the content you provide going to help them improve their business or advance their career? #cmworld 17. Address Member Needs and Pain Points #cmworld 18. Position your association as a trusted resource#cmworld 19. Position your association as a trusted resource#cmworld 20. Target a specific audience Bob Steve Manages 3,600 acres of trees Small Choose & Cut farm Pacific Northwest Gulf Coast of Alabama Sells to big box stores Offers tours, Santa, train Biggest concern is risingridesfreight costs Biggest concern is weather Gets news online Prefers print#cmworld 21. Target a specific audience #cmworld 22. Provide a call to action #cmworld 23. Provide a call to action1ST CALLPurchase additional content, click to learn more, sign up, signin, subscribe, connect, engage, vote, contact, share, talk, like,comment, visit website, etc.2nd CALLJoin association, register for event, contribute/donate, volunteerAre you aiming for a relationship or a transaction?#cmworld 24. Tell an engaging storyProfessional InnkeepersAssociation #cmworld 25. Tell an engaging story #cmworld 26. Tell an engaging story(or help your members tell theirs) #cmworld 27. And most importantly Focus on what works for your association and members. #cmworld 28. What are yourassociation contentchallenges?#cmworld