www.attendly.com
Content Marketing for Startup Founders(How to Take Over the World)
Scott Handsaker – CEO and Co-Founder
SCOTT HANDSAKER
CEO / Co-Founder Eventarc + Attendly
Raised Venture Capital
Mentor at Angelcube
TYPICAL MARKETING SLIDE
Sponsor meetups
Blogging
Adwords
YOU CAN TAKE OVER THE WORLD FROM MELBOURNE
The process of earning the interest ofcustomers rather than buying it
INBOUND MARKETING
INBOUND MARKETING
Content
SEO
Social
CRO
TYPICAL AUSSIE STARTUP
PPC
SEO
Direct Sales
PR
WOM
CONTENT MARKETING
Scalable
Economical
Anyone can do it
Keeps working
Effective
WHAT ARE WE TRYING TO ACHIEVE?
Get more customers
Get more leads
Get more revenue
WE DO THIS BY EARNING TRUST
YOUR CONTENT MUST BE
Exceptional
Original
Interesting
Shareable
EVENTARC 2010
6,000 uniques in 48 hrs
Distribution by thought leaders
Then we stopped – WTF?
EVENTARC 2012
2 to 3 posts a week
Seeding on Twitter and Facebook
It's not enough!
THIS MAY BE MORE WORK THANWE THOUGHT
1. IDENTIFY YOUR TARGET MARKET
2. GENERATE 100 TOPICS / IDEAS
3. DECIDE ON TYPES OF CONTENT
4. DECIDE WHO WILL PRODUCE IT
5. PRODUCE AN EDITORIAL CALENDAR
6. PRODUCE AND PUBLISH
7. SEED THE SHIT OUT OF IT (50%)
8. MEASURE, THEN ITERATE
YOUR CONTENT MARKETING...
Sustained
Voluminous
Remarkable
Strategic
Don't give up!
IMAGE CREDITShttp://www.flickr.com/photos/arminho/7065353923/sizes/l/in/photostream/
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