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Content Marketing - From the Digital Marketing Show Nov 2014

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This deck supported our presentation on content marketing at the The Digital Marketing Show Nov 2014
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  • 1. A holistic approachto content marketingThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties

2. Howard ScottDigital Transformation,Brand & MarketingStrategist/Consultant@Howard_ScottThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 3. #1CONTENT IS NEW?#2CONTENT TRENDS#3P.O.C.The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 4. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesMANTRAAs marketers we want people to dothree things:- Notice our brands- Relate to our brands- Act on our messagesThe 5. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesMANTRAGet the right contentto the right person,in the right location,at the right time.The 6. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesCONTENTVideos, webinars, tools, blogposts, how-to-guides, news,Q&As, images, photography,infographics, podcasts...Anything?Econsultancy B2B Trends Brief 2014What Is 7. CONTENT ISEVERYTHINGThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 8. The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 9. COMPLICATEDThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesIts 10. Four key contenttrends driving 2014+The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 11. Trend #1PERSONALISATIONThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 12. 2013 the year we all went mobileThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesPersonalisation 13. 2014 the year the selfie hit mainstreamThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesPersonalisation 14. Savvy brands are already placing their consumer at the heart of theircommunicationsCoca Cola Share a Coke Coca Cola Christmas 2014The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesPersonalisation 15. 78% of consumers feel that brands that create unique and personalised contentare more interested in building a relationship with themGoogle Think October 2014.The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesPersonalisation 16. Trend #2COLLABORATIVEThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 17. 50% of Millennials refer to themselves as foodies- BBDO Millennial Food StudyCollaborative economyThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 18. Airbnb and Uber offer a new service model for businessAirbnb UberCollaborative economyThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 19. Feastly Airbnb for DinnerFeastly homepage.Collaborative economyThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 20. Trend #3LOCATIONThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 21. Exciting new opportunities are becoming possibleby using time & location.#lookup campaign from British Airways.The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesTime & Location 22. Brands trial iBeacon technologyCarrefour Duane Reed iOS appThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesTime & Location 23. Making your content relevant to what people wantat a specific time or location is really smartPush for Hunger fridge magnet from Red Tomato Pizza.The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesTime & Location 24. Trend #4EXPERIENCE OVER DATAThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 25. Experience trumps allProviding valuable engaging content that makes yourbrand relevant is what matters. Data is the enabler.P&G Interactive InfographicThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesDataInformation 26. Experience trumps allProviding valuable engaging content that makes yourbrand relevant is what matters. Data is the enabler.UtilityNearest Coffee app from Illy.The content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesData 27. Experience trumps allProviding valuable engaging content that makes yourbrand relevant is what matters. Data is the enabler.Starbucks Tweet a Coffee Budweiser Buds for BudsThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesDataMonetary 28. Experience trumps allProviding valuable engaging content that makes yourbrand relevant is what matters. Data is the enabler.Xbox Live, NetflixThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all partiesDataEntertainment 29. YOU NEED A PLANWHEN ITS THISCRAZYThe content contained within this document remain the intellectual property of Headstream until the terms of the project are agreed in writing by all parties 30. A plan...plans require a why, who, what, where, how and when.Content strategyis about figuring outthe best way for contentto help youaccomplish something.A business objec

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