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Content Marketing on a Shoestring

Date post: 22-Jan-2017
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To-do list for busy marketers Content Marketing shoestring on a
Transcript

To-do list for busy marketers

Content

Marketingshoestringon a

getting

started

Create A blog1

Use company.com/blog toease the SEO match of yourblog content with your website

Define personasUser/buyer:This helps you tobetter understand yourtarget audience andthe content that willappeal to them themost

2

ReadRead content from the companies and influencersthat shape the content marketing industryGain some valuable tips, that very often can beadapted to your own needs

Here is a list of blogs for social media and contentmarketing, that will help you in your distributioneffort.

3

Monitor engagement4

Identifywhich kind of

topicsresonate withyour audience

Learnwhere youraudience is

most reactiveand present

Understandclearly when,

how and where to

reach them

content execution & distribution plan

5Adapt it to yourtime goals and stick to it

Then, you’ll beable to create an editorial calendar, week by week

Find a domain in whichyou and your

teammates are expertsand create your

editorial calendaraccordingly.

Post once per week.

Content

creation

hacks

Repurposing content6Adapting content that wasalready created by you oranother company intoanother format, can helpto generate new contentwith limited resources

You can use Hootsuite torepost your successfulideas and content intime

Create videos7

You can talk about topics youknow well about

Create a Youtube Channel and post on a regular basis

Best combination of time spentvs efficiency you can find

If you are a good speaker...

These videos from Close.io’sCEO are a perfect example

Curate content8To positionyour brand

as an authority

To educateyour

audience

Show themyou are on

top of industrytrends

Nurture a listof email

subscribers

Aggregatesome articles

suitable to your

audience

Last TipsImprove the quality and technicity of the content. For instance webinars, whitepapers, and bigger ressources usually get more engagement or SEOresults.

Post on a more regular basis, or investmore time and resources on the distribution

We’ve got more stuff for you: visit

www.rivalfox.com/blogfor further digital

marketing insights


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