Date post: | 12-Apr-2017 |
Category: |
Marketing |
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Content MarketingWhy You Should Care
And What To Do About It
Jeff Hough Director,
ISU Workforce Training
What isContent
Marketing?
Let’s get one thing straight…
…Content IsKing
But…
Why?
Without content, the internet would be empty
How Content Marketing Really Works:
Markerter’s Make
Content
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
Searcher’s Like and
Come Back
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
Searcher’s Like and
Come Back
Marketer’s Capture
Information
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
Searcher’s Like and
Come Back
Marketer’s Capture
Information
Marketer’s Customize
Content
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
Searcher’s Like and
Come Back
Marketer’s Capture
Information
Marketer’s Customize
Content
Customers Come Back
And Buy
How Content Marketing Really Works:
Markerter’s Make
Content
Searcher’s Find
Content
Searcher’s Like and
Come Back
Marketer’s Capture
Information
Marketer’s Customize
Content
Customers Come Back
And Buy
So, what is it exactly?
Source: Holger Schulze
Source: HubSpot
Why Does It
Work?
SEXY
Yummy Content!
Sales Funnel
Buyer Personas
Feed Me!
Content Monster
Content Calendar
Six Principles ofCreating Great Content
Six Principles of Creating Great Content
Be The BuyerEverything starts with their challenges, needs and concerns.
1
Six Principles of Creating Great Content
2 Be AuthoritativeStay in your Sweet Spot, where you are the expert and authority and understand the things your customers care about.
Six Principles of Creating Great Content
3 Be StrategicConsistency is key, pick a schedule you can keep and content you can create.
Six Principles of Creating Great Content
4 Be ProlificIt is a marathon, not a sprint.
Six Principles of Creating Great Content
5 Be PassionateIf you don’t care about it, why should anybody else?
Six Principles of Creating Great Content
6 Be Tough on YourselfDon’t be lazy, strive for constant improvement.
Six Principles of Creating Great Content
6 Be Tough on Yourself
5 Be Passionate
4 Be Prolific
3 Be Strategic
2 Be Authoritative
Be The Buyer1
A Good Title
A Good Title Relevant Topic
A Good Title Relevant Topic
Strong Images
A Good Title Relevant Topic
Keywords
emailJeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject Line
emailJeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject Line Mobile Ready
emailJeff, Here are 8 Unconventional Thoughts Just for You.
A Good Subject Line
Mobile Ready
Call To Action
A Big Shoutout to:
Velocity PartnersFor the Principles of Creating Great Content Check them out at: velocitypartners.co.uk
Rand Fishkin For the “Way Content Marketing Really Works” concept. Check him out at:MOZ Blog