stonetemple.com l @stonetemple l +Eric Enge
Who Am I?
Columnist & Contributor
CEO & Founder
40+ person Digital Marketing and SEO firm
Lead Co-Author
stonetemple.com l @stonetemple l +Eric Enge
Fun Fact
Eric Enge1984 World Foosball Champion – “Goalie War”
stonetemple.com l @stonetemple l +Eric Enge
Drives Reputation and Visibility
Over 36M Views!
More than 3.6M Subscribers
stonetemple.com l @stonetemple l +Eric Enge
Mack CollierMackcollier.com
“Red Bull isn’t selling an energy drink,
it’s selling what happens after you drink it”
stonetemple.com l @stonetemple l +Eric Enge
Drives SEO
Google TrafficTripled
Content Marketing Releases
stonetemple.com l @stonetemple l +Eric Enge
Home Depot Style Challenge Contests
Each Submitted Post Generated Social SharesThe Pages Received Over 600 Links (Drives SEO)
Dozens of Bloggers Submitted Entries
stonetemple.com l @stonetemple l +Eric Enge
Syndication – DON’T
• Don’t forget to do at least one of the following:– Noindex the page on the site receiving the
content– Rel=canonical the page back to the original page– Include a link on the duplicated page back to the
original page
stonetemple.com l @stonetemple l +Eric Enge
Many Links
Hig
her
Rank
ings
Fewer Links
They Help Determine Who Ranks
First
stonetemple.com l @stonetemple l +Eric Enge
Web Site A
Web Site B
Hig
her
Rank
ings
More Links
More Powerful Links
Links Are Not Created
Equal
stonetemple.com l @stonetemple l +Eric Enge
Anonymous said::Cheap ViagraCialisLevitra Add your comment here
Not Stolen
stonetemple.com l @stonetemple l +Eric Enge
How Do You Get to the Top Tier?
You’re nuts, they aren’t going to take my content
I have no authority
stonetemple.com l @stonetemple l +Eric Enge
First Result Page for Frogs
Here is some info on Frogs: Frogs are green Frogs live in water Frogs like to jump Toads are one species of frog
Thanks for reading our article on frogs.
stonetemple.com l @stonetemple l +Eric Enge
Second Result Page for Frogs
Despite the idea that multitudes of authors often perpetuate, frogs are in fact green, not blue or purple. While they can spend time on land, they actually spend the majority of their existence in water. They are also very prone to jumping; both for frivolous frog fun and as a defense mechanism. Toads and frogs are not different creatures; toads are a sub-species of frogs.
Thank you for taking time out of your day to make ours a little better by beefing up your frog know-how.
stonetemple.com l @stonetemple l +Eric Enge
Third Result Page for FrogsFor some time now there has been much debate between frog enthusiasts as to whether or not frogs are toads, or toads or frogs. In actuality, toads are simply one species of frogs. Thus, a toad is always a frog but a frog is not necessarily a toad. Less debate has been had over their dwelling habits. While they can spend time soaking in the rays on land, they live in the water. Much like their surroundings, frogs are the color green. Lastly, frogs jump. Their legs allow them to cover great distances in the air and some consider them the gymnasts of the amphibian community.
Thanks for stopping by and checking out our frog info. Do come back.
stonetemple.com l @stonetemple l +Eric Enge
What Makes Unique Content?
Do we really need 5.8M results?
stonetemple.com l @stonetemple l +Eric Enge
Using Real Subject Matter Experts is a Must
Sarah Egge Nicole Curtis Grace Bonney
Laurie LaizureHolly Becker Nate Berkus
stonetemple.com l @stonetemple l +Eric Enge
Infographics
Make Sure They Are:•Accurate•Relevant•High Quality Info
stonetemple.com l @stonetemple l +Eric Enge
Summary
Content Marketing Drives
Reputation and
Visibility
Content Marketing Can Drive
SEO
SEO Rankings Highly Impacted by Links
World Class Content Attracts Links
SEO, Social Media and PR Teams
Must WorkTogether
1 2 3
stonetemple.com l @stonetemple l +Eric Enge
Eric Enge
@stonetemple
+Eric Enge
(508) 485-7751
www.stonetemple.com
Thank You!