Content Marketing Show - Tom Bailey

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www.shycamera.co.uk � @Shy_Cam �

How Digital changed “VIDEO”, and why it’s time to get your hands dirty...

Tom Bailey, Shy Camera

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Tom Bailey @bomtailey

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Internet video traffic will be 69% of all global consumer internet traffic in 2017 - CISCO, 2013

Retention rate for visual information can reach 65% vs.10% for text-based - SOCIALMEDIA TODAY, 2013

90% of consumers watch online video - MEDIAPOST, 2013

Retail site visitors who view video stay two mins longer on average & are 64% more likely to purchase than other site visitors - COMSCORE, 2010

RE-CAP: VIDEO IS AN INCREASINGLY BIG DEAL

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1/3 of all online activity is now spent watching video - INSIVIA

Online video users are expected to double to 1.5 billion in 2016 - CISCO

By 2017, 81% of the world’s Internet users will also use online video services – GIGAOM

86% of brands will increase their video ad spend in the next year – DIGIDAY

Traffic from wireless and mobile devices will exceed traffic from wired devices by 2018

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Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 - CISCO

76% of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration - SOCIAL MEDIA EXAMINER

More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos - YOU TUBE

Broadband speeds will nearly triple by 2018 - CISCO


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Video Content is a big deal…

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Distribution Consumption


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Distribution Consumption

Production


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The Camera


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OSCARS NOMINATIONS LIST 2014 CINEMATOGRAHY NOMINEES: DIRECTING NOMINEES: BEST PICTURE NOMINEES:

American Hustle

Nebraska The Wolf of Wall St

Gravity 12 Years a Slave

Inside Llewyn

Davis

Nebraska Prisoners Gravity The Grandmaster

American Hustle

Captain Phillips

The Wolf of Wall St

12 Years a Slave

Nebraska Her Philomena Dallas Buyers Club


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OSCARS NOMINATIONS LIST 2014 CINEMATOGRAHY NOMINEES: DIRECTING NOMINEES: BEST PICTURE NOMINEES:

American Hustle

Nebraska The Wolf of Wall St

Gravity 12 Years a Slave

Inside Llewyn

Davis

Nebraska Prisoners Gravity The Grandmaster

American Hustle

Captain Phillips

The Wolf of Wall St

12 Years a Slave

Nebraska Her Philomena Dallas Buyers Club


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Ok. But what’s that got to do with us?


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Work-flow


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Work-flow


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What about Post-Production?


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What about Post-Production?


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THE EFFECTS: SMALL PRODUCTION COMPANIES


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?


(LIKE US)

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?

THE OL’ DAYS Fancy Agency


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?

THE OL’ DAYS

Creative Pre Production Production Post Production Distribution

Fancy Agency


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Cas(ng

Set & Prop Making

Costume

Script Development

Scheduling

Loca(on Planning Sound Design

&Composi(on

Art / Crea(ve Direc(on

Storyboard Development

Scriptwriter

Creative Pre

Production

Production

Post Production

Distribution

Cross-‐channel Promo(on

& Adver(sing

SEO Planning & Op(mising

Conven(onal PR & outreach

PP Coordina(on Edi(ng

Mo(on Graphics & Anima(on

Sound Mix & Master

Graphic Design

Foley

Colour Grade

Focus Puller & Cam Team

1st AD

DOP

Set Dressing

Script Supervision & Con(nuity Gaffer

LX Tech

Hair & MakeUp

Grip

Boom Op & Sound Mix

Produc(on Runners

Produc(on & Loca(on Management

Catering


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THE EFFECTS: CLIENTS & COMMISSIONERS

(YOU LOT)


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Ok, but what about the ‘smaller’ stuff? Conference filming

Seminar / Webinar filming

Q&A / Interviews

Simple Studio setups

Internal Comms videos

Webcasts / Video Blogs

Product Demos

Instructionals

Service Desk Content

Brand channel content

And so on...


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?


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Conference filming

Seminar / Webinar filming

Q&A / Interviews

Simple Studio setups

Internal Comms video

Webcasts / Video Blogs

Product Demos

Instructionals

Service Desk Content

Brand channel content

And so on...


Ok, but what about the ‘smaller’ stuff?

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8 Takeaways for newbie film-makers


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DISCLAIMER


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1. Don’t be scared to... replicate


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2. Sound REALLY matters


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3. Plan, Plan & Plan


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4. Screen test your people (& keep an open mind)


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5. Help your Editor


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6. ALWAYS remember the Light


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7. Everyone’s a DP


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8. Have fun


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Film Credits 1 Back to the Future, 1985, Universal Pictures, Amblin Entertainment 3, 27, 35 Lethal Weapon, 1987, Warner Bros, Silver Pictures 15 Skyfall, 2012, Eon Produc(ons, Danjaq, B23 17, 18 Toy Story 2, 1999, Disney, Pixar 21 The Shawshank Redemp(on, 1994, Castle Rock Entertainment 22  Side By Side, 2012, Company Films 24 Transformers – Age of Ex(nc(on, 2014, Paramount Pictures, Hasbro, Di Bonaventura Pictures, Tom DeSanto/Don Murphy

Produc(on, Ian Bryce Produc(ons 25 Her, 2013, Annapurna Pictures 32  Uncle Buck, 1989, Universal Pictures, Hughes Entertainment 37 American Beauty, 1999, Dreamworks SKG, Jinks/Cohen Company 38 Dumb & Dumber, 1994, New Line Cinema, MPCA 39  Matrix Reloaded, 2003, Warner Bros, Village Roadshow, Silver pictures, NPV Entertainment, Heineken Branded Entertainment 40  Pump Up the Volume, 1990, New Line Cinema, SC Entertainment 41 The Italian Job, 1969, Oakhurst Produc(ons 42  Star Wars: Episode 1, 1999, Lusasfilm 43  Midnight Express, 1978, Casablanca Filmworks 44  Sin City, 2005, Dimension Films, Troublemaker Studios 45  Apocalypse Now, 1979, Zoetrope Studios 46  Stand by Me, 1986, Columbia Pictures Corpora(on, Act III, The Body


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Tom Bailey @bomtailey

[email protected] www.shycamera.co.uk

@Shy_Cam

THANKS


Date post:	06-Jul-2015
Category:	Marketing
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