By James Perrin@Koozai_James

ORGANISATION: THE KEY TO CONTENT MARKETING SUCCESS CONTENT MARKETING SHOW NOV 14

DID YOUKNOW? 74%

OF BRANDS INCREASED THEIR CONTENT

MARKETING SPEND IN 2014

Source: Econsultancy Marketing Budgets

Good news right?

But not for all of us

DID YOUKNOW? 36%

OF CONTENT MARKETERS BELIEVE THEY ARE EFFECTIVE

AT CONTENT MARKETING

Source: 2013 Benchmarks And Trends (CMI)

WHY?

Source: Marketing Sherpa

Lack o

f bud

get/ti

me

Lack o

f strat

egic t

hinkin

g

Lack a

bility

to de

velop

conte

nt

Lack in

sight

into t

arget

audie

nce

Lack c

larity

on go

als an

d obje

ctives

0

10

20

30

40

50

60

70 62%

39%35% 32%

27%

Barriers To Marketing Success

1. Planning2. Scheduling3. Creation4. Daily Habits

1. PLANNING

Ensure your internal communication is effective

Get your external communication spot on

Research your client and campaign thoroughly

Publications

Influencers

Best performing content

Competitors

Key themes

Audience

Use your research to strategise

Who is the better Content Marketer?

The tortoise of course!

2. SCHEDULING

PROJECT MANAGEMENT

EDITORIAL CALENDAR

Free Editorial Calendar: http://kooz.ai/editor-cal

CMIEveryone

on the same page

What, When & Where

Helps keep focus

Source: CMI

PrioritiseCalendarise

Sticky Notes

Have a daily plan

3. CREATION

Coning

3 – 6 – 5

Time Blocking

Time to be creative

Outcome Metrics

Goal Setting

Always keep your eyes on the prize

THE BIG IDEA

Innovate

THE BIG IDEA

Don’t imitate

4. DAILY HABITS

DID YOUKNOW? 40%

OF ALL DECISIONS WE MAKE ARE DRIVEN BY

DAILY HABITS

Source: Jeff Haden (Inc.com)

EMAILS

Source: Chui et al Mckinsey.com

Respond to emails at set times

The 4 Ds(InboxZero)

InboxPauseUnroll.meMailstrom

Email takes up 28% of the average worker’s day!

Phone calls can be a major distraction

PHONE CALLS

DND or Voicemail

Batch or Schedule

Calls

MEETINGS

Source: Jayson DeMers Searchenginewatch.com

Quick Phone Call

Group Skype or

Conference Call

Set an Agenda

The average meeting lasts 45 minutes

Andy Williams Hannah Norman

Rob Arkell

1 hour 18 mins 1 hour 22 mins 59 mins

MAKE ADJUSTMENTS TO DAILY ROUTINES

OTHERWISE YOU MAY FAIL

1 hour 33 mins

FINAL THOUGHT

Busy isn’t productive

Source: Dave Trott

LOADS MORE FREETIPS AND ADVICE

FREEWhitepaper

http://kooz.ai/Content-Whitepaper

NEED HELP WITH YOUR DIGITAL MARKETING?

@Koozai_Jamesjames.perrin@koozai.com0845 485 1262

koozai.com

IMAGE CREDITShttp://www.bigstockphoto.com/image-43334488/stock-photo-time-to-planhttp://www.bigstockphoto.com/image-45923056/stock-photo-furious-businessman-throws-a-punch-into-the-computerhttp://www.bigstockphoto.com/image-54325010/stock-photo-cute-toddler-painting-her-legs-carefullyhttp://www.bigstockphoto.com/image-72995290/stock-photo-young-businessman-is-working-with-laptop-and-worriedhttp://www.bigstockphoto.com/image-72995263/stock-photo-young-businessman-working-with-laptop-and-feeling-confidenthttp://www.bigstockphoto.com/image-44082544/stock-photo-blank-whiteboardhttp://www.bigstockphoto.com/image-47860547/stock-photo-daily-planner-concepthttp://www.bigstockphoto.com/image-42901888/stock-photo-baby-crawling-outsidehttp://en.fotolia.com/id/59508691http://en.fotolia.com/id/50087096http://www.bigstockphoto.com/image-61184954/stock-photo-telephonehttp://www.bigstockphoto.com/image-64735957/stock-photo-multiethnic-people-with-startup-business-talking-in-a-cafehttp://www.bigstockphoto.com/image-53274268/stock-photo-portrait-of-a-scrub-hare-%28lepus-saxatilis%29-with-long-ears-and-large-eyes%2C-southern-africahttp://www.bigstockphoto.com/image-67957021/stock-photo-giant-tortoise

REFERENCEShttp://www.inc.com/jeff-haden/change-any-habit-painlessly-6-tips.htmlhttp://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economyhttp://www.forbes.com/sites/jaysondemers/2014/01/08/7-productivity-hacks-that-successful-people-use-every-day/http://searchenginewatch.com/article/2362590/30-Minutes-a-Day-The-Power-of-Daily-Habits-in-Successful-Content-Marketing-and-Lifehttp://www.slideshare.net/fullscreen/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth-america-14855770/6http://www.marketingsherpa.com/1news/chartofweek-09-27-11-lp.htmhttp://www.siliconbeachtraining.co.uk/blog/brightonseo-2012-dave-trott-predatory-thinking