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Content Marketing Solution OView

Date post: 19-Jun-2015
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Most organizations are seeing diminishing returns from their traditional, interrupt-driven advertising approaches. A new marketing approach (Content Marketing) that emphasizes engaging target customers with helpful tools and content is proving to be quite effective. Many companies have set their marketing agenda to focus more on Content Marketing but are now struggling to develop compelling content/applications and syndicate them out to desired 3rd party sites and devices to get the content in front of the desired audience.We help our clients solve these challenges to effectively implement a Content Marketing approach:
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www.optaros.com OView OView is an Application Syndication Software as a Service (SaaS) that enables companies to place rich media content and applications on 3rd party sites and devices and centrally manage them as if they were on their own sites. For many enterprise applications, OView is a superior choice to widget platforms, microsites or ad networks. Application Feeds Extend your APIs or RSS feeds to offer application feeds that can be embedded on partner sites. This provides a premium service option that increases feed revenue through rich media and application functionality. Microsite Replacement Many companies have dozens or hundreds of microsites that have been setup over the years. Significant business performance improvement possibilities exist if the microsites could be centrally managed, enabling A/B tests and best practices applied across all sites. Syndicated Surveys Place surveys on any partner site for new customer acquisition and centrally manage and track the results. Nearly any type of application can be syndicated via OView to an unlimited number of websites in a controlled manner. Sample Applications Event Viewer Many organizations are endlessly spamming their customers with events, sales, offers, etc. that end up in their email junk folder. Using OView, companies can have direct access to customers’ Facebook page, or Microsoft Outlook calendar to display and update real-time info. The New England Patriots event viewer is running on hundreds of sites - check it out on Facebook. Syndicated Storefronts Conduct ecommerce transactions on 3rd party partner sites. Dramatically expands sales opportunities from affiliate model or stand-alone ecommerce sites. Content Sponsorship Sponsor content on media sites for increased conversion rates. Microsite Replacement Event Viewer Content Sponsorship Application Feeds Syndicated Surveys Syndicated Storefront Sponsored Content vs Display Ads Rich media display ads generate Click Through Rates (CTR) of 3/1,000 at best. Using OView, clients are achieving 10X that by engaging with individuals on the content real estate with compelling information and tools. Controlled Viral Campaigns Marketers like viral campaigns as an efficient means to spread a message, but are scared of losing control of the brand using one of the widget tools. OView controls every embed URL and allows clients to block application views at the URL.
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Page 1: Content Marketing Solution OView

www.optaros.com

OViewOView is an Application Syndication Software as a Service (SaaS) that enables companies to place rich media content and applications on 3rd party sites and devices and centrally manage them as if they were on their own sites. For many enterprise applications, OView is a superior choice to widget platforms, microsites or ad networks.

Application FeedsExtend your APIs or RSS feeds to offer application feeds that can be embedded on partner sites. This provides a premium service option that increases feed revenue through rich media and application functionality.

Microsite ReplacementMany companies have dozens or hundreds of microsites that have been setup over the years. Significant business performance improvement possibilities exist if the microsites could be centrally managed, enabling A/B tests and best practices applied across all sites.

Syndicated Surveys Place surveys on any partner site for new customer acquisition and centrally manage and track the results.

Nearly any type of application can be syndicated via OView to an unlimited number of websites in a controlled manner.

Sample Applications

Event ViewerMany organizations are endlessly spamming their customers with events, sales, offers, etc. that end up in their email junk folder. Using OView, companies can have direct access to customers’ Facebook page, or Microsoft Outlook calendar to display and update real-time info. The New England Patriots event viewer is running on hundreds of sites - check it out on Facebook.

Syndicated StorefrontsConduct ecommerce transactions on 3rd party partner sites. Dramatically expands sales opportunities from affiliate model or stand-alone ecommerce sites.

Content SponsorshipSponsor content on media sites for increased conversion rates.

Microsite Replacement Event Viewer Content Sponsorship Application Feeds Syndicated SurveysSyndicated Storefront

Sponsored Content vs Display AdsRich media display ads generate Click Through Rates (CTR) of 3/1,000 at best. Using OView, clients are achieving 10X that by engaging with individuals on the content real estate with compelling information and tools.

Controlled Viral CampaignsMarketers like viral campaigns as an efficient means to spread a message, but are scared of losing control of the brand using one of the widget tools. OView controls every embed URL and allows clients to block application views at the URL.

Page 2: Content Marketing Solution OView

Please reach out to us for a conversation or a demo.

Optaros Corporate Headquarters www.optaros.com

10 Milk St P (617) 227-1855 11th Floor F (617) 224-5388 Boston, MA 02108 E [email protected]

How OView WorksThere are two components to OView. The first component is the Application View which is the actual application to be placed on desired websites. The second component is the Syndication Service that provides all the necessary supporting capabilities to enable successful Application Syndication.

Application View (AppView)AppView is the actual application to be embedded on sites and devices. Clients choose from standard capabilities listed below or work with us to design fully custom applications:

Social Media: Media player, calendar, ratings, email a friend, • social bookmarks, and galleries Content: RSS, HTML, MP3, JPEG, PNG, GIF, FLV,SWF•

Syndication ServiceThe Syndication Service is the SaaS that provides organizations everything necessary to successfully syndicate applications.

Content & DesignFully open system to create new design templates (xhtml) and • cascading style sheets (CSS) by site independently.Aggregate feeds and manage all syndicated content• Add and manage advertising within the AppView through your • preferred ad server/network.Manage content by URL references to your rich media files on • preferred CDN.

Campaign ManagementCreate campaigns, customized by site/device• Track every website that embeds AppViews and block • undesirable sites.Full engagement analytics from every embedded site • aggregated for useful cross domain analysis, now you can see how different sites drive different audience interactions.Includes auto-scaling to handle traffic spikes associated with • application syndication

AppView ServicesWe work with our clients to develop the most compelling user experiences to achieve their business objectives.

Analysis – Work with our experts to review metrics to develop more effective online solutions.Design – Utilize our design specialists to design and deliver creative results driven applications for syndication.Content and Service APIs – Create adaptors for your specialized content and/or services for syndication opportunities or create new ones. Support – Utilize our infrastructure to support your custom application needs including 24/7 on-call, specialized script management, and system requirements unique to your business.


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