Date post: | 20-Jan-2017 |
Category: |
Marketing |
Upload: | rajiv-pandey |
View: | 371 times |
Download: | 0 times |
“Content Marketing is a way to build loyal relationship and community, so people feel to you and your brand”
What we’ll cover
1. Why Content Marketing
2. Qualities of a Good Content
3. Content Marketing Life Cycle
4. Common Content Marketing Mistakes (Best Practices)
5. Content Marketing Success Measurement
1. 70% of the people prefer to know a company through their content
WHY CONTENT MARKETING
1. 70% of the people prefer to know a company through their content
2. Better search engine ranking on non branded keywords
WHY CONTENT MARKETING
1. 70% of the people prefer to know a company through their content2. Better search engine ranking on non branded keywords
3. Content + Social Media = Better Reach
WHY CONTENT MARKETING
1. 70% of the people prefer to know a company through their content2. Better search engine ranking on non branded keywords3. Content + Social Media = Better Reach
4. Cost per lead will start dropping in first three month
WHY CONTENT MARKETING
“Good Content” is one of the top 3 reasons why people follow brands
Qualities of a Good Content
1. Original and Unique
Qualities of a Good Content
1. Original and Unique
2. Interesting and Sharable
Qualities of a Good Content
1. Original and Unique
2. Interesting and Sharable
3. Targeted and Accurate
Qualities of a Good Content
1. Original and Unique
2. Interesting and Sharable
3. Targeted and Accurate
4. In depth and Informative
Qualities of a Good Content
1. Original and Unique
2. Interesting and Sharable
3. Targeted and Accurate
4. In depth and Informative
5. Tracked and Monitored
Content Marketing Cycle
1. Understand Target Audience
2. Creating Content Marketing Calendar
3. Create Effective and Sharable Content
4. How to Market Content Effectively
5. How to Measure Content Marketing Effort
6. Best Practices to Re-purpose your Content
Content Marketing Cycle
Common Content Marketing Mistakes
1. Planning and Time Effort Needed
2. Give up very early
3. Not SEO and Interlinking
4. Content and other form of marketing
5. Conversion and Assisted Conversion
Common Content Marketing Mistakes
1. Planning and Time Effort Needed
Common Content Marketing Mistakes
2. Give up very Early
Common Content Marketing Mistakes
3. SEO Optimized Content
Common Content Marketing Mistakes
4. Content and other Form of Digital Marketing
Common Content Marketing Mistakes
4. Conversion and Assisted Conversion
Content Marketing Success Metrics
CONSUMPTION METRICS Website/Blog - Page Views, Unique Visitors, AVG Time on Page Email - Email Open Rate, Email Clicks, Form Completion Rate (Landing Page)
RETENTION METRICSWebsite/Blog - Return Rate, Bounce Rate, Page Per VisitEmail – Un-subscribers, Social Media – Follower Count
SHARING METRICSSocial Media - Social Media Shares, Social Media Links,Email – Email Forwarding
ENGAGEMENT METRICSWebsite/Blog – Comments, Session Duration, Page Depth
THANKS