CONTENT STRATEGY IDEASJanuary 2016

Right Hand Planning

Think Like a Publisher

Content can be fun

Content TopicsLife Events◦Valentine’s Day◦Wedding Planning◦Graduation◦June/Summer Weddings◦Winter Holidays◦Winter Vacations◦New Job◦New Look/Style

Salon Goals◦Massage◦Products◦Hairstyles◦Nails◦Makeup/Lashes◦Bridal/Weddings◦Skin/Facial◦Salon News

Content TopicsLife Events + Blend Goals - Examples

“Best Looks for Brides in 2016”“Bridal Makeup Musts”“14 Common Misconceptions About Makeup”“Think You're Ready for Your Wedding Style? Take This Quiz!”“The Ultimate Cheat Sheet On Beauty”“20 Myths About Changing Your Hairstyle”“Why We Love Perfectly Posh Products (And You Should, Too!)" “Five Beauty Products Everyone Should Be Using”

Site KeywordsIncorporate popular Blend site keywords for more SEO visibility

blendsalonspa.com – Keywords Snapshot via SEMRushFor more keyword info, link Blend site to Google Webmaster Tools

Competitors

blendsalonspa.com – Competitors snapshot via SEMRush

View competitors to see their content topics, SEO and keyword setups

Content Checklist

HowBullet Points

PhotosPhotos

w/captionsVideos

Why Will Reader Be Interested?Problem solving

First to know – insider info

How-to guidesThink: Viral/Shareable

Audience EmotionsAgreementSatisfaction

DislikeSense of security/lack

thereof

Blend GOALCall to Action

What do you want reader to do?oBuy ProductoAppointment

BUYER PROFILESFour Blend Salon Client Types for Content Targeting

BUYER PROFILESSuburban Mom

30s – 40s, local, reliable quality service, appreciationKEY INSIGHT – Treat them well during their break from a busy schedule

20s – 30s, starting career, new to pampering, open to all options, less rigid ideas & idealsKEY INSIGHT – Minds Wide Open: Help them discover styles and products by sharing information that is new to them

Young Professional

BUYER PROFILES40s – 50s, always very well-dressed, wealthy, brand conscious, particular about things being perfect and her way

KEY INSIGHT – Make Her Look Good - Prestige Brands, Her Style

Upscale Client

~30s, health conscious, brand ethics more important than brand label, open to new ideas

KEY INSIGHT – Happiness & Harmony - In smiling service and natural, sustainable products

Yoga/Naturalist

CONTENT TYPESTypes of Blend Clients to Target Content

Content TypesLong Articles (“Bricks”) – Post

MonthlyOriginal ~500 word articles about an item of interest in the news◦Show your expertise◦In-depth topic discussions◦Product reviews◦Style discussions◦Event pieces (holidays, weddings, etc)

Use on:Blend BlogGuest Posts

Content TypesShort Posts Daily (“Feathers”)

Curate content – Add a few sentences about an item of interest in the news◦ Local news stories◦ Beauty magazine articles◦ Partners (local florist, wedding planner, etc)◦ Holiday blurbs

Use on:Social MediaBlend Blog

Curate IdeasCurate Example

“Salon Magazine today has a great article about how to get Amy Adams’s amazing wavy hair look from her Golden Globes red carpet appearance this week. Click here to read the full article”How It Works:◦ Uses hairstyle, celebrity name and recent news, Golden Globes◦ Post on Blend Blog, share on social media

Link screen shot of article to actual article

Curate IdeasLike and Share Posts of Others

Local EventsPartner Posts

• Wedding planners, bakers• Clothing Boutiques• Local Restaurants• Schools• Nellis AFB

Become Hub of Your & Your Clients’ Community

CONTENT PLACEMENT

Create and Post Content to Attract Visitors

Guest Post Placement

Elegant Magazinehttp

://elegantmag.com/welcome/submissions

/

Google: “Beauty blog submissions” and similar to find more…

Guest Post PlacementMyWedding.com

Article PackagesCitation Content

Original, cites 2 to 4 industry sources

1 Article 600 Words 5 Articles, 600 Words

10 Article Package 5 Articles - 750 Words3 Articles - 500 Words

2 Articles - 1,000 Words

Expert ArticlesOriginal, well-researched pieces

1 Article 750 Words- 5 Articles 750 Words

10 Article Package 5 Articles - 750 Words3 Articles - 500 Words

2 Articles - 1,000 Words

PR PackagesBasic

Press Release WritingDistributed across iReach network of more than 1,600+ websitesAll Major Search EnginesPRNewswire Distribution

Reach Report Included

LimitedPress Release WritingGoogle/Yahoo/Bing NewsMajor Newspapers + WebsitesSubmitted To Associated PressFinancial InstitutionsSocial Media SitesDirect Media Contacts

PR PackagesAdvanced

Press Release WritingGoogle/Yahoo/Bing News

Major Newspapers + WebsitesSubmitted To Associated Press

Financial InstitutionsSocial Media Sites

Direct Media ContactsPR Newswire Distribution

iReach Report Included

Paid Placement

OutbrainnRleateTaboolaNativo

Self-run campaigns for ~$1 per click

FacebookTwitter

PinterestInstagram

Local SEO PackagesPLATINUM

30 KWsBASIC5 KWsMonthly:

◦ Guest Blog Post◦ Magazine/News

Placement◦ 2 Local Citations

SILVER10 KWsMonthly:

◦2 Guest Blog Posts

◦ 2 Magazine/News Placements

◦5 Local Citations

GOLD20 KWsMonthly:

◦2 Guest Blog Posts Outreach (2 articles)

◦4 News Placements

◦1 On-Site Blog Post

◦10 Local Citations◦Create & Submit

PDF ◦Create Video &

Submit to 3 sites

Thank You!

Right Hand Planning

Pete Semple

(310) 464-7609