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Pull Content VendorsPersonalizationDemandbase

How to Choose Technology that Drives Better Content Marketing Results

Push Content Vendors

P2P Content Vendors

Pull Content Vendors Content Management Systems

• Adobe CQ5• Alfresco • Alterian • Limelight• CoreMedia • Cushy CMS • CrownPeak• Drupal • Ektron • ExpressionEngine • Fatwire • Joomla • Microsoft Sharepoint • Open Source • Radiant CMS • SilverStripe • Sitecore • TextPattern • Tridion (SDL) • TYPOlight • Wordpress • Vignette • Sharepoint

How to Choose Technology that Drives Better Content Marketing Results

Pull Content Vendors Display Advertising Networks

• 24/7 Real Media • AdBrite• Adnetik• Adoori• Advertising.com• Atlas Solutions• Bizo• BlueLithium.com• Bluestreak• BurstMedia• Casale Media• CheckM8• Clicksor• Contextual• DoubleClick.com• EyeBlaster• IdeaMama• Rocket Fuel• Undertone Networks• ValueClick• Zedo

How to Choose Technology that Drives Better Content Marketing Results

Pull Content VendorsPPC Advertising

• Advertise.com• Bidvertiser• Bing• Click Xposure• Facebook• Google Adwords• Hanapin Marketing• Higher Visibility• iProspect• JumpFly• Leverage Marketing• LinkedIn• Marin Software• Mediative• Medium Blue• Netmark.com• Opentracker.net• Outrider• Performics• Portent• PurePPC.com• SEO Image• SEOP• Webexseo• WordStream

How to Choose Technology that Drives Better Content Marketing Results

Pull Content Vendors Virtual Events

• 3DXplorer• 360 Virtual Events• 6Connex• CGS• Citrix• Digitell• Expos2• Imastebox• Infinite Conferencing• Intercall• INXPO• ON24• Tolomi• Unisfair

How to Choose Technology that Drives Better Content Marketing Results

Pull Content Vendors Blogging Platforms

• Blog.com• Blogetry• Blogger• Blogsmith• Compendium• Contently• DivvyHQ• InboundWriter• InnBblogs• Hubspot• Jux• Kapost• LiveJournal• Posterous• Scripted• SquareSpace• Skyword• Tumblr• TypePad• Weebly• Wordpress• Zerys

How to Choose Technology that Drives Better Content Marketing Results

Pull Content Vendors Content Syndication

• Brainshark• Content Syndicate• Delicious• Digg• Dlvr.it• Fetch• Google Bookmarks• Insight24• iTunes• Mozenda• NewsCred• Optimum7• Reddit.com• Scribit• Slideshare• Studio One Networks• StumbleUpon• Synnd• TechTarget• TIE Kinetix• Yahoo Buzz• YellowBrix

How to Choose Technology that Drives Better Content Marketing Results

Pull Content Vendors Video

• 23 Video• Brightcove• Cisco Show and Share• Flimp• Hulu• Kaltura• KIT Digital• Kyte• Limelight Networks• MediaCore• Microsoft Zune• Oculu• Ooyala• Origin Digital• Revision3• Twistage• Vbrick• VMIX• Vzaar• YouTube

How to Choose Technology that Drives Better Content Marketing Results

Social Media

• Facebook• Focus• Google Plus• LinkedIn• Pinterest• Quora• Twitter• StumbleUpon

How to Choose Technology that Drives Better Content Marketing Results

Marketing Automation

• Act-On Software• Aprimo• Elateral• Eloqua• eTrigue• Hubspot• InfusionSoft• LeadFormix• LeadLife• Loopfuse• Manticore Technologies• MarcomCentral• Marketbright• Marketo• Neolane• Net-Results• Pardot• Saepio• SalesFusion• SAS• SimplyCast• Silverpop• Unica (IBM)

Push Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Podcasting

• Adobe• Ambrosia Software• Beat9• Bias• Casgle• CityCast Media• GIMP.tv• Lapworks• Limelight Networks• Marantz• Odeo• Oneupweb• Podango• Shure• TalkShoe• Wizzard Media

Push Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Webinar/Webcast Platforms

• Adobe Connect• Arkadin• BrightTALK• Citrix GoToWebinar• comHAUS• Infinite Conferencing• iLink• InterCall• KIT Digital• KnowledgeVision• Omnovia• ON24• Saba• TalkPoint• WebEx (Cisco)• Zeitbyte

Push Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Email Service Providers

• Acxiom Digital• Aweber• BlueHornet• Boomerang• Bronto Software• Campaigner• CheetahMail• ClickMail• Constant Contact• Dotmailer• Emma• Exact Target• Hallmark Data Systems• iContact• InfusionSoft• JangoMail• Lyris• MailChimp• Optivo• Reachmail• Responsys• ResultsMail• StreamSend• VerticalResponse• YesMail

Push Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

CRM

• ACT!• AdaptCRM• Avaya• CommenceCRM• Dynamics• FrontRange• GoldMine• Infor• Landslide• Maximizer• Netsuite• Oracle• Pivotal• RightNow• Salesforce.com• Sage• SAP• Sugar• Verint

P2P Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Online Meeting/Screen Sharing

• Adobe Connect• Dimdim• Gatherplace.net• GlobalMeet• GoToMeeting (Citrix)• Join.me• LiveLOOK• Microsoft Office 365• Mikogo• ShowMyPC• TeamViewer• WebEx• Yugma• Yuuguu

P2P Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Desktop Email

• Apple Mail• Comcast for Business• Gmail• Microsoft Outlook• Thunderbird• Yahoo

P2P Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

Marketing Automation SystemsFor Sales

• Eloqua*• Genius• Marketo*

*add-on module for sales

P2P Content Vendors

How to Choose Technology that Drives Better Content Marketing Results

 If you want to learn how to choose which technologies will fit your specific needs, download the

CMI/Demandbase guide, How to Choose Technology that Drives Better Content Marketing Results.

How to Choose Technology that Drives Better Content Marketing Results

CLICK HERE