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BuzzSumo for Tech Savvy Realtors WEBINAR BuzzSumo for Tech Savvy Realtors
BuzzSumo for Tech Savvy Realtors
WEBINAR
BuzzSumo for Tech Savvy Realtors
Boost Your Marketing Effectiveness by Using Data to Inform Your Content Strategy
Susan MoellerBusiness Development
Manager @susancmoeller
Content Marketing is...
www.buzzsumo.com
“A strategic approach, focused on ● Creating and distributing content that is
○ Valuable○ Relevant○ Consistent
● In order to attract and retain○ a clearly defined audience and
● In order to drive profitable customer action.”
ContentMarketingInstitute.com
Key steps to Effective Content Marketing
Research Amplify Monitor
Think of yourself as a broader resource. Ask, what things are my clients interested in, besides buying or selling a house?
How can I provide them with that information?
ie...Dustin Brohm’s site:searchsaltlake.com
Content is amplified in two ways:● Links ● Shares
AmplifyMonitor
People like to share and link to content that is interesting and
informative more than they share and link to corporate or
listing content.
Difference in shares and links for content that includes listings and content that is broader in nature:
How do you find content
ideas?
Use BuzzSumo to identify the content that is resonating with your audience.
Search by domain for your site, your competitors’ sites and other industry leaders.
Search by topic to refine your ideas and find formats and headlines.
I.e. Most shared content from Zillow
Terms that occur frequently in Zillow’s viral headlines
how 35
5 22
3 21
tips 16
estate 16
when 11
why 11
10 10
best 10
mortgage 10
market 10
what 10
Keep lists short
How to posts work well
Consider a why post
Try a tips post
Talk about mortgages--influencer op?
I.e. Most shared content about home buying
Leverage these ideas for your own site.
Popular themesPopular topicsPopular formatsCan you:● Add a visual?● Publish a contrary
opinion?● Change the format?● Adapt for your local
market?
Types of content to consider
Use headlines to increase shares
1. The Most Important Home Buying Advice You'll Never Hear From a Realtor
2. Virtual Reality revolutionising home buying experience | Do Big Stories | ET CIO
3. Home Buying Festival 2016 by Magicbricks4. Worst Home-Buying Advice Ever5. Home Buying Affordability Checklist - 99acres.com6. 9 Home-Buying Myths You Need to Stop Believing7. 'For some, crime is the most realistic chance of owning a home,
buying a car or having a family'8. A Sneak Peek at the Home Buying Trends That Will Shape 20179. How Single Women Are Changing the Home Buying Market10. Tampa couple sues Davis Islands home owners, neighbors after
racially charged home-buying dispute11. Trulia’s Sanity-Saving Home Buying Process Checklist — Real
Estate 101 — Trulia’s Blog12. Home Buying 101: Preparing to Buy Your First Home -
DreamCasa.org
Emotional Content
Content Element
Topic Element
Format Element
Promise Element
Repurpose your own content
Great post could be a webinar, with an influencer, for added impact.
Repurpose your own content
Great events can become great blog posts!
Quote Influencers, tag them when you share the post.
Repurpose your own content
Great events can become great blog posts!
Curate Content
Summarize and contextualize another post
Summarize Industry ContentWrite a trends post for a day or week
Leverage local content
Leverage local content
Local Summary!
Building an email list.
Find out what works
on Facebook.
Share great stuff with your fans!
What about Pinterest?
Identify opportunities
Build boards around popular content.
Thank you.
