Content Marketing 101

by Manu Koenig, CEO and Founder, Civinomics; Board Member, Digital NEST

The world is FULL of marketing

“Buy my stuff.”

What do you do when you have something to sell?

Judy - wants to sell a book

Tyler - wants to sell sports apparel

What do you do when you have something to sell?

Buy my stuff

Buy my stuff

BORING!!!

Buy my stuff

Buy my stuff

What is success?

What is success?

Selling my stuff!Getting rich!!!

What is success?

Selling my stuff!Getting rich!!!

Sorry Tyler, you’re wrong

It’s making other people happy

Happy people give you money to say thank you

Fun times, great sports apparel

“Thanks Tyler!” $$$

So how do you market?

Make even your marketing a small gift

I’m giving free lessons!

We’re holding a kids tournament during

recess!

We’re filming and sharing the funniest

videos!

Civinomics ExampleMini survey - publicized

data on blog

How would you respond if the City of San Francisco wanted to rezone the block you live on for higher density buildings?

If you were guaranteed an apartment in any development that happened on this block, how would you respond to higher density

zoning then?

Channels vs. Content

How can we market the NEST? What will make people happy about Digital NEST?

What will make people happy about Digital NEST?

Your SUCCESS !(projects, getting into

school, getting internships)!

!Youth creating value

for others“I know Photoshop, Final Cut

Pro, Wordpress, Python, HTML, CSS, iOS, Quicken, HootSuite, and Google Analytics! - what

can I help you with?”

Exercise:1. Send email to manu@civ.io. Subject: nest press 2. Write a blog

• How do you want to succeed? • What do you want to learn first/next? • What do you want to make for people? What can you give to

others that will also make you happy at the same time? • What’s going to be the most fun thing about the open house? • Bonus: use photos/drawings/sound bites/ or video