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Content Only You Can Create
Content Only You
Can Create
What Is Content Marketing?
Avoid Regurgitated Content
The Meme
http://socialfresh.com/16-brands-do-the-harlem-shake/https://www.facebook.com/WoodchuckCider
What X Can Teach About Y
Form Over Function
Same Old, Same Old
Does Your Post:
•Give your clients new information?•Help make better-informed buying decisions?•Reveal who you are?
If Not, Don’t Post!
Cookie Creativity
What’s Your Voice?
Who Are You?
Yes, Even Boring CompaniesNeed Unique Content
Be Prepared to Piss People Off
Creating Your Content
•Know Who You Are•Know Who Your Customer Is•Know Who You Want Your Customer to Be•Check for Originality•Test•Review•Be Awesome
