CONTENT REPURPOSING

SHOW TELL not

Batman without

Robin

Batman without

Robin…

smartphone without a

data plan…

peanut butter n' jelly without jelly… or peanut butter…

I know!!!

content marketing

content repurposing

that ’s

content marketing

content repurposing without

I am Ana Hoffman

I REPURPOSEEVERYTHING

and

…even the back of my head to reveal the new branding for Traffic Generation Café!

Why on earth?

because I know the power of repurposed contentknow

 what is CONTENT REPURPOSING?

CONTENT REPURPOSINGis a marketing strategy

that puts your business message in every format and on every platform

your potential customers  are looking for it.

every formatevery platform everywhere

just might be the NEW REALITY of content marketing

CONTENT REPURPOSING

Content repurposing is to content marketing what marketing automation is to email marketing.“~ Neal Schaffer

NealSchaffer.com#RECONTENT

BUT… not everyone agrees

I'm NOT into content repurposing.

When I see it, it tells me that the person is struggling to be creative and have enough varied and unique perspective to bring information to the world on a regular basis.

~ Chris Brogan ChrisBrogan.com

“#RECONTENT

#RECONTENT

That ’s OK, Chris…

We love you anyway! 💋

I say folks who think that aren't clear on

what content repurposing is.

DON’T think of CONTENT REPURPOSING as

reusing, recycling, syndication.

Think of CONTENT REPURPOSING as CONTENT REIMAGINING.

“~ Ann Handley

AnnHandley.com

#RECONTENT

DON’T just repurpose your content. Reimagine it.

Let’s repurpose the misunderstood content repurposing into…

repurposed content =

recontent

RECONTENT is NOT about reusing an old piece of content again and again.

It's content REimagined and REinvented…

RECONTENT is NOT about reusing an old piece of content again and again.

It's content REimagined and REinvented…

…and it has to be every bit as epic, creative, & compelling as the content it's based on.

Repurposed c o n t e n t

~ Ana Hoffman#RECONTENT

IS OUTpizzazz

without

As a prospect  discovers your recontent across various channels, she forms an impression of you and your brand.

That overall impression is what determines whether you get the sale.

“I think businesses that invest a lot in creating valuable content but don't think of creative ways to slice and dice it in different mediums are doing themselves a disservice.

~ Michael Stelzner SocialMediaExaminer.com

#RECONTENT

“If you bought an expensive pair of shoes, would you show them off once, then hide them in your closet never to be seen again? No way! Same goes for your best content. Show it off multiple times, in multiple places, in multiple ways. It's just too good to take it for a spin once!

~ Amy Porterfield AmyPorterfield.com

“Stop creating content for content sake! Create great content and up-cycle it uniquely for each network to reach your audience where they engage.

~ Brian Fanzo Isocialfanz.com

#RECONTENT

Learn how to repurpose content like the marketing elite does

text RECONTENT to 444999 to download the FREE PDF “How to Repurpose Content

for Traffic & Leads”

text RECONTENT

to 444999

What are the benefits of

using recontent in your business?

So…

CONTENT REPURPOSING HELPS YOU REACH WIDER AUDIENCE1

Did you know?

30% of people are visual thinkers

45% of people use both visual thinking and thinking in the form of words

25% of people think exclusively in words

So… if you’re primarily communicating with your

audience in words (like blog posts), you are only reaching about

25% of them EFFECTIVELY.

THE REST WANT YOU TO

SHOW TELL not

CONTENT REPURPOSING allows you to do that.

“The content you make is not THE thing, it’s just the FIRST version of that thing.

~ Jay Baer ConvinceAndConvert.com

#RECONTENT

“Repurposing is important because it opens up different entry points for potential readers and customers to discover you.

~ Henley Wing BuzzSumo.com

#RECONTENT

CONTENT REPURPOSING INCREASES YOUR WEBSITE TRAFFIC2

The more you recontent, the more visible you become.

Your potential prospects  see you everywhere -

they now perceive you as a niche expert.

That’s the TRUE power of recontent: being recognized as

THE one with a solution to a problem.

The by-products of growing your brand and niche expertise through recontent are

• mentions on other sites • backlinks • referral traffic • higher domain authority of your site • higher overall search engine rankings

content repurposing

that ’s

content repurposing traffic

traffic traffic

music to my ears!!!and that’s

~ Eric Enge StoneTemple.com#RECONTENT

From an SEO perspective, content repurposing helps create a lot of additional exposure for your content, and this can lead to more links and traffic back to your site.

“

“It's the savvy business owner who sees that repurposing their content into a variety of ways and channels can significantly amplify and accelerate how they receive traffic, leads and sales.

~ Mike Allton SocialMediaHat.com

#RECONTENT

CONTENT REPURPOSING INCREASES YOUR CHANCES TO BE HEARD3

‘The rule of 7’ says that your prospects need to

see your message  at least 7 times before they

really notice it and take action.

“Repetition increases the chance that you get heard.

Repetition also increases … the authority and believability of what you have to say. Listeners go from awareness of the message to understanding to trust.

~ Seth Godin

How are YOU going to expose the prospect to

your content on a repetitive &

consistent basis?

By creating even more content?

…that quickly drowns in your blog archives?

“You put a lot of work into your content. Why not make sure your

audience can see it wherever they want? I like to do live videos,

edit them in iMovie and repurpose them to YouTube, Facebook, my

blog and iTunes.

~ Joel Comm JoelComm.com

#RECONTENT

Recycle your content! Else it gets old, stale — and you've wasted all your time and money using a multi-use product just once! #contentcrimes“

~ Sam Hurley Optim-Eyez.co.uk

#RECONTENT

CONTENT REPURPOSING BREAKS THROUGH MULTISCREEN REALITY4

83% of global consumers are

constantly plugged in, using, on average,

2.23 devices at the same time.

recontent breaks through multi-screen reality

source: Adobe

Yet, almost half of global device

users admit feeling distracted by

multiscreening.

recontent breaks through multi-screen reality

source: Adobe

Yet, almost half of global device users

admit feeling distracted by

multiscreening.

recontent breaks through multi-screen reality

source: Adobe

Duh!!!😆

What’s a

to do?content marketer

REPURPOSE YOUR CONTENT

VIDEOS,  SLIDE DECKS, AND IMAGES.

into

Your prospects might not want to read an in-depth blog post

on their mobile devices…

…but they might watch a 2-3 minute recap

of the post,

…or flip through a slide deck,

or listen to the audio version of the post.

Content repurposing is a multiplier. It's the triple word score on Scrabble, except you're not limited by triples. The possibilities are limitless.“

~ Rich Brooks TakeFlyte.com

#RECONTENT

~ Rebekah Radice RebekahRadice.com

The beauty behind content repurposing? You get more mileage out of your content, a higher impact, and all at a lower cost. In other words – more bang for your marketing dollar.

“#RECONTENT

CONTENT REPURPOSING SAVES TIME5

You might be thinking right about now…

Content repurposing sounds great!

AND time consuming…

Let me ask you this…

What’s the alternative?

Creating more content that’s doomed to rot

in your archives?

WHEN SOMETHING ISN’T WORKING, trying harder WON’T HELP

~ Ana Hoffman#RECONTENT

What’s a

to do?content marketer

WRITE less, RECONTENT

MORE~ Ana Hoffman

#RECONTENT

creating new content.Stop

Promoteyour existing content

by repurposing the ish out of it.

We are in an era where advertising, promotion, and distribution strategies may eclipse the importance of the content itself.“

~ Mark Schaefer BusinessesGrow.com

#RECONTENT

“If your content is good, you should be able to ride it until the wheels

fall off. Re-sharing and reposting the good stuff is a critical distribution tactic that can help you get the

best mileage and is a key to unlocking the content puzzle.

~ Ted Rubin TedRubin.com

#RECONTENT

“~ Ann Handley

AnnHandley.com

#RECONTENT

Creating ridiculously good content is hard, which is why you have to squeeze every drop of juice out of whatever content you create.

“Spend more time on bigger pieces of content and then work out how you can distribute this content in as many relevant places and in as many different ways as you can.

~ Ian Cleary RazorSocial.com

#RECONTENT

Here are my personal recontent results from

using just ONE platform:

SlideShare

slideshare✓ The ‘Sleeping Giant of Content Marketing’

✓ the largest presentation hosting platform

✓ owned by LinkedIn and now Microsoft

✓ has about 70 million active users

✓ 30 days

✓ 9 presentations✓ over 243,000 views

✓ several first-page Google rankings

✓ over 400 new Facebook fans

✓ my second largest referral traffic source

Yeah, baby!

I am even beating SlideShare for the keyword ‘SlideShare’ on Google!

(proportionally speaking…) 😉

TrafficGenerationCafe.com 3.53% of organic traffic

from keyword ‘SlideShare'

SlideShare.net 1.05% of organic traffic

from keyword ‘SlideShare'alexa.com, 2017

Not too shabby, right?

And the best part?

And the best part?I can teach

you how to do the same for

your business.

Download the FREE bonus PDF “How to Repurpose Content

for Traffic & Leads” (including my personal

Recontent Ecosystem process)

STEP 1 blog post

STEP 3 outline into slide deck

STEP 4 slide deck into video

STEP 2 turn post into outline

STEP 5 video into

audio

STEP 9 embed elements into blog post

STEP 7 images into infographic

STEP 6 slide deck into images

STEP 8 images into

social media updates

STEP 10 embed elements into articles

text RECONTENT

to 444999

OR go to

“Content Repurposing: Multiply Your Content... Maximize Your Reach”

to download the FREE PDF from there

this is a link

“Content Repurposing: Multiply Your Content... Maximize Your Reach”

click on it