CONTENT
SELLS
FASHION 10 Masters of the Fashion Funnel Curated by @FrankDelmelle, sQills’ Creative Strategist
Showcases Series
Image: http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html
SUBSCRIBE
SALES
SEARCH
SHARE
SHOWROOM
http://socialmediatoday.com/envues/1951406/what-social-selling; Image: screenshot from Free People’s Roshambo film
"Most sales experts mistakenly believe that growing customer access to social platforms and collaborative websites has substantially shortened the sales cycle, when in fact – the exact opposite is true. (...) The sales cycle has actually elongated.” Valerie Levin, @oktopost
Image: screenshot from Free People’s Roshambo film
The fashion customer’s journey is LONGER THAN EVER
Image: screenshot from Free People’s Roshambo film
All along these long customer journeys, CONTENT is the CMO’s best company 10 Content Marketing Brands that Master the Fashion Funnel >>
SALES Clarks #CLARKSSTYLE shoppable ugc http://clarksstyle.com; http://www.feedmagnet.com/blog/clarks-style/
SHARES
SALES
SHARES
http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html; http://www.pinterest.com/katespadeny
Kate Spade New York: SHOPPABLE VIDEO BANNER
Oscar of Sweden ‘OMNIPOTENT ONEPAGER’ http://www.oscarofsweden.se
SEARCH
SALES SHARES
H&M’s SHOPPABLE SUPER-BOWL ADS http://www.stylus.com/Blog/2014/January/HandMs-Shoppable-Super-Bowl-Ads/?id=241331
SALES
Lily of France MONTH OF WORKING GIRLS sponsored on refinery29.com http://www.refinery29.com/corporate#/advertising/audience; www.refinery29.com/month-of-women
SALES
SHARES
SEARCH
SALES
Juicy Couture SHOPPABLE VIDEO http://www.fastcompany.com/3002968/new-shoppable-youtube-videos-are-walkmans-advertising; http://youtu.be/JBEX_uXFMn8
“After dozing off by the pool in a tiny yellow bikini, Supermodel Candice Swanepoel dreams of a fabulous alternate life in which all of the uniformed maids carry pink packages and even the cats wear gems. But what’s most abnormal about the scene, from a new YouTube video created to promote fashion brand Juicy Couture, is that you can shop for the cat’s jewelry without leaving the page. (...) If you click one, the video pauses and a pop-up window gives you the option to visit that product page on the Juicy website--just clicks away from a purchase.” http://www.pinterest.com/katespadeny
ASOS THE URBAN TOUR, COMPLETE THE LOOK, FASHION UP APP, ...
SALES
SALES
SHARES
SUBSCRIBE
DKNY SIGN-UP POP-UP
Levi’s FLIPBOARD MAGS & ADS
SHARES
SALES
SEARCH
SHARES
Net-à-porter THE EDIT magazine
Image: http://www.fastcocreate.com/3021852/kate-spade-new-york-gives-the-banner-a-purpose-with-
this-shoppable-video-ad; http://www.psfk.com/2013/11/shoppable-ad-kate-spade.html
Convert your audience into smarter, more loyal and MORE PROFITABLE CUSTOMERS.
Get content, get
sQills, part of Sanoma 0032 (0)15 67 83 77