Frommers.com

A full-service travel content and digital services agency designed to help brands attract and retain high-value customers

Our Events clients:

Events content Frommer’s Unlimited

Intro to Frommer’s Unlimited Frommer’s: One of the most trusted names in travel publishing for over 50 years

Unlimited:A one-stop, full-service travel content and deliveryplatform, specifically designed to help clients attract new prospects and convert them to high-value customers.

Service menu Global events database Custom destination guides and lifestyle contentTranslation services Off-the-shelf destination guidesSEO Consultancy Private label websitesMobile ApplicationsSocial media servicesCustom publishing Innovative travel tools

Premium Events Content Provides customers with inspiring and engaging content for both high profile and lesser known events

Over 10 years we’ve built the world’s most comprehensive and compelling database of events and attractions: 15,000 events in 150 Countries

Each event is rated: 1 = Recommended, 2 = Highly recommended, 3 = Very Highly

Recommended, 4 = Exceptional

Each event or attraction article includes: dates, venue, costs, detailed description and, in most cases, an image

Events provides organiser and venue contact details, directions and the corresponding tourist offices

Our global what’s-on includes:Festivals to Fireworks displays Kids & Family fun Carnivals to OperaSports to Gourmet Nightlife & shopping events and much more.

Specific event example

Event listing example

Hotel integration

Newsletter integration

Bespoke support website

http://support.frommers.biz/

support.frommers.biz

Premium Custom Content The need for custom content

Growing requirement for quality unique content optimised for search engines

Custom content process Information gathering – we want to learn as much as possible about your brand, tone of voice, style, customer profile etc. SEO Consultancy – we can devise your SEO strategy, or work with your agency or in house experts Advise on the most effective content pages and article typesAppoint Project Manager to deliver project Agree project timelines Deliver samples and receive feedback Brief writers and roll out project in full

Key Custom Content Clients

BAKLMHotels.com

Translation Services Content translation in multiple languages

FUL has built a strong understanding of localisation processes and best practicesIn -house translation into French, German, Spanish, Italian Deliver complex projects to budget and deadlineEnsure that your brand values and search engine optimisation objectives are integrated in every localised language versionA Project Manager will co-ordinate the whole project

Key content localisation clientsWeather.comAir France Hotels.comKLM

We can create a custom app specifically for your brand and to meet your mobile content objectives

Deliver expert travel advice on key destinations like London and Paris

Destination content can also be delivered via XML into your existing App

Possible features include:

Local Travel Tips

Restaurant and hotel reviews

Interactive Location-based maps

Integrate walking and driving tours

Frommer’s currently has 10 apps available

City Guides (Paris, New York etc)

Spanish for Dummies

Frommer’s Toolkit (#2 in free travel apps April 2010, 135,000 downloads a day on iTunes)

Mobile Applications

Custom Content Creation & PublishingCreate a customized Frommer’s Travel Guide with your branding on the cover and personalized copy writing. Custom guides can also be created to order

– Any format– Any page count– Any trim size– Any price point– Any destination or travel topic

Unique Marketing Ideas: Gift with purchase incentives

Online usage stimulation

Rewards programs

Event premiums

Conference giveaways

Advertising tie-ins

Gifts to important customers

Loyalty retention tool

Reach Frommers.com travelers via: Display Advertising Homepage Highlights Homepage Poll Blogs Interactive Maps Photos Sweepstakes Podcasts Book a Trip Featured Content Sponsorship Navigation Bar Text Links

Advertising & Sponsorship

Frommers.com

Please contact: Lindsay Brook-Hartop

lbrookhart@wiley.com +44 (0)207 770 6066