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CONTENT STRATEGYA quick guide

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Ciaran Ryan New Story Studio Limited

newstorystudio.com@newstorystudio

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STOPcreating

ineffective digital content.A strategy can

help but…

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“STRATEGY IS SACRIFICE”

Many options.Need to choose

well

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THERE’S MORE THAN ONE

ROUTE

Here are some steps to take…

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OBJECTIVE

Define what needs to be

achieved

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CUSTOMER PERSONAS

“Always checks LinkedIn while

falling over”

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RESEARCH & ANALYSIS

Effective content is aligned with

customer need & attention

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ENHANCED RESEARCH &

ANALYSIS

Ask me about Audience Intent Modelling (AIM)

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INSIGHT

Lack of insight is the elephant in the

room*

*An obvious problem that few want to discuss

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CONNECT THE INSIGHTS TO

THE CUSTOMER

JOURNEY

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BRIDGE THE

COMMUNIC

ATION

GAPS

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OUTLINE THE CONTENT TO BE CREATED

Can’t just quantify to interesting

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OUTLINE THE CONTENT

For each persona’s need state, across

the calendar

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CREATE THE CONTENT

Editorial judgement required…

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MEASURE, MONITOR, IMPROVE

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Need a hand with your content

strategy?

Get in touch:newstorystudio.com