DATA &

PERSONNALISATION

CONTENTTHAT COUNTS

The New Content

PAIED OWNED EARNED

• Campaign content• Hero content• Display content• Native content

• Product content• Interface content• Editorial content• Inbound content

• Social Content• Content marketing• Branded content• Outbound content

We design brand experiences across channels where people consume Content

Creating the right content is a R.A.C.EEverything is content and content is for everyday.

Facing the issue of rapidity, reactivity and quantity.

ReachAudience

SearchableRight time

AttentionInterest

Trends topicsRelevance

ConsiderationInfluence

SatisfactionPrefrence

Engagement

SharableLikeable

Comments

R A C E ContentVelocity

Our full-service Content proposal

Content Strategy

Data driven Insights

ContentProduction

Content Distribution

SOCIAL MEDIA

DISPLAY / PROGRAMMATIC

IN BAND / OUT BAND

Talent sourcingCreation & Production

Content auditContent planEditorial lineTone of voice

Channel planningTaxonomy

ClassificationSEO / tagging

KPI / objectives

Our Content FactoryPowered by Publicis Group massive capabilities & linked with content producers.

Content Production

30GRAPHIC

DESIGNERS

1500m2PRODUCTION STUDIOS

IN PARIS

x

5INFLUENCER SCOUTING

10PHOTOGRAPHERS& VIDEO MAKERS

25MOTION

DESIGNERS

120WRITERS & JOURNALISTS

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