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| Date post: | 19-Jul-2015 |
| Category: |
Marketing |
| Upload: | socialogilvy |
| View: | 1,265 times |
| Download: | 1 times |
THE USUAL SUSPECTS
A POINT OF VIEW
A PROCESS TO DRIVE RESULTS
ADDRESSING A BUSINESS ISSUE IN REAL TIME
‘N’ = NEWSROOM
TIMELY AND RELEVANT.
TIMELY AND RELEVANT.
TIMELY AND RELEVANT.
INSPIRE AND INFORM TO PERFORM
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…AND DRIVING BRAND THINKING
IN A BIG WAY
NEWSROOM CHECKLIST
o Use fast, intelligent research
o Choose relevant conversations
o Make the process simple
o Have a back up plan
o Multi-disciplined team
o Small, nimble client partnership
o Templates save time
o Track, test and learn
FRESH THINKING
‘O’ = ONGOING
INSIGHT-LED APPROACH
INSIGHT-LED APPROACH
TEST AND LEARN
RESPONDING TO USERS
ONGOING CHECKLIST
o Use research – trends, audience, business
o Experiment – tap into content trends
o Ask your audience, and listen
o Create once for many
o Support
o Use learnings and analytics
‘W’ = WOW!
EXTENDING EVENT BASED ATL
OPEN UP
NEWSROOM CHECKLIST
o Short term incentives for long term loyalty
o Make the audience feel special
o Don’t show someone else’s party
o Have rewards ready
o Move on (learn) stronger
FINAL THOUGHT
