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Content Wrangling:Applying Content Strategy
& Information Architecture Aaron E. Silvers & Megan Bowe,
MakingBetter - Chicago | Philadelphia
DevLearn 2014 Las Vegas, NV
Thursday, October 30, 2014
USE THE TWITTERS!!!!!
@aaronesilvers @meganbowe
#devlearn
“ - The Hunt for Red October
“What's his plan?”
“His plan?”
“Russians don't take a dump, son, without
a plan.”One does not simply
walk into Content
Strategy…
Content WranglingCase Studies
When the pain of not having a content strategy is greater than the pain of putting one it together — organizations embrace it. It’s a sign of maturity.
Startup for Teacher Education
NGO for Relief Services
NGO for Public Health
NGO forPublic Health
The conversation started with… “We need to update our Blended Learning offering — and the curriculum behind it.”
Digging in required…
• Inventorying the existing content
• Identifying stakeholders for the content to be managed
• Defining use cases for how the content would be used in the new system
• Performing a content audit.Photo by kohane - http://flic.kr/p/cDcWxE
NGO forRelief Services
The conversation started with… “We need a strategy for people around the world to use our content to develop each other.”
Digging in required…
• Performing a content audit
• Researching the tagging, or taxonomy, used by the audiences
• Architecting how different groups accessed information
• Breaking down large content items into smaller, more digestible pieces.
Photo by Official U.S. Air Force - http://flic.kr/p/hDWU94
Startup for Teacher Education
The conversation started with… “We need to move all our content out of our LMS and into a CMS.”
Digging in required…
• Performing a content audit
• Defining the tagging, or taxonomy, used by the audience
• Reimagining how different stakeholders with different needs navigated the content.
Photo by hans s - http://flic.kr/p/TuwUY
Content Wrangling
Management loves them
some “strategy.” How
applicable are the strategies
in your organization to your
“work?”
Approach
Where does your strategy take you?
Strategy is designed to
achieve to achieve
something. It provides a
point on the horizon and an
idea about how to get there.
Who Does What?Improve Content to be More
Useful & Usable
Improve the Performance of Employees
Demonstrate the Value Contributed to the
Organization
Strengthen/Accelerate the Organization’s
Capacity
Instructional
Designers
Learning & Development Leaders
Vendors
It’s not always this. @mkngbttr, we tend to work on goals like these.
…and How?
Define Engagements That Matter & Interactions to
Gauge Them.
Inform the Organization with the Insights
Needed.
Help the Organization Do This Better, Faster,
Cheaper.
Instructional
Designers
Learning & Development Leaders
Vendors
Again, not always how even the previous goals get accomplished. @mkngbttr, working with xAPI, we tend to deliver on these value propositions.
Content Wrangling
Workflows are actionable, flexible and contextual. Everything a learning organization does has workflows — INCLUDING CONTENT STRATEGY.
Workflow
A B C D
A B C D
1 2 C D
Processes repeat the same steps to
achieve a consistent result, which
is fine for producing cars. Making
BETTER organizations and
humans requires something…
else.
Adapted from http://kubie.co/writing-toolbox/
A
C
D
B
A simple workflow might be applying a process, like “offer this eLearning course the LMS.”
G
E
A
C
D
H
F B J I
Intense workflows might involve various stakeholders, multiple processes and different tools.
R&A Au T Re IA LLIf you really want to achieve those strategic goals, WRANGLING CONTENT requires workflows to
(a) establish a baseline on what content you have, and (b) how to improve its use to humans.
R&A Au T Re
Inv
Sta
IA LL
Use
Research & Analysis
Inventory Content
Identify Stakeholders
Define Use Cases
R&A Au T Re
Inv Feed
Sta Weed
IA LL
Use Need
Content Audit
What do we feed?
What should we weed?
What will we need?
R&A Au T Re
Inv Feed Look
Sta Weed Find
IA LL
Use Need
Tagging (Taxonomy)
What do ppl look for?
What do ppl find?
R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA LL
Use Need D
Refactoring
Granularity
Modularity
Discreteness
R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need D
Information
Architecture
Navigation
R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need D
LEAN Learning:
Learn-Design-Measure Loops
R&A Au T Re
Inv Feed Look G
Sta Weed Find M
IA
Nav
LL
Use Need DContent Wrangling @mkngbttr
LEAN LearningApplies tools and workflow to
continuously improve content and
content systems by constantly
validating what we learn about how
people use both.
Learn
Design
Measure An
alyz
e Ideas
Build LEAN Learning
@mkngbttr
LEAN Learning focuses on creating capacity to meet the learning needs of individuals and the business needs of the organization.
Adapted from Eric Reis’ “The LEAN Startup”
Frame Persona Effect Intent
“An Ebola
outbreak.”
“Hotline operators”
“Reduce the
clicks to navigate
to the appropriate
job aids.”
“We want to
provide faster
access to
disaster relief
procedures.”
Frame Persona Effect Intent
What’s the
activity?
Who’s the
audience?
How do evaluate success?
What’s the
business goal/outcome to be achieved?
Design Modeling
0
25
50
75
100
April May June July
Learn as much as you can about what hurts. Addressing juicy challenges adds value back into the organization — TAKE THE PAIN AWAY.
InsightsMany ways to get insights. @mkngbttr uses xAPI as well as other data sources, analyzed with different models and/or tools for different needs.
Aaron E. Silvers @aaronesilvers
[email protected] http://makingbetter.us/
Thank You!Megan Bowe
@meganbowe
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