Date post: | 14-Apr-2017 |
Category: |
Marketing |
Upload: | search-marketing-expo-smx |
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#SMX @Wilreynolds
A new lens for SEO
Content Your Brand
& The Battle for Customers
#SMX @Wilreynolds
#SMX @Wilreynolds © 2015 Seer Interactive • All Rights Reserved • Page ‹#›
The best ads, ask no one to buy, but they are based on the knowledge of human nature, writers know how people are led to buy.
#SMX @Wilreynolds
Belief Understanding how people
make decisions is a skill that is Undisruptable
#SMX @Wilreynolds
That is a… greater
skill Than understanding how Google works
#SMX @Wilreynolds
The Best Marketers Understand People’s Needs…
#SMX @Wilreynolds
WELL, THIS SUCKS
#SMX @Wilreynolds Retail version of that?
#SMX @Wilreynolds Wanna talk Kindle vs Books?
#SMX @Wilreynolds
#SMX @Wilreynolds
Amazon Prime Conversion Rate %
#SMX @Wilreynolds © 2015 Seer Interactive • All Rights Reserved • Page ‹#›
Less than 1% of Prime members are likely to consider other mass-market retail sites — Walmart.com and Target.com, for example — during the same online session.
#SMX @Wilreynolds © 2015 Seer Interactive • All Rights Reserved • Page ‹#›
An Amazon shopper without a Prime membership is 8 times more likely than a Prime member to cross-shop between Amazon and Target.com in the same session.
#SMX @Wilreynolds
x
#SMX @Wilreynolds
Pacemakers
1900
#SMX @Wilreynolds Today
#SMX @Wilreynolds
Loyalty is (mostly) UNDISRUPTABLE
#SMX @Wilreynolds
#SMX @Wilreynolds
Marketing AMPLIFIES
Doesn’t
Fix!!
#SMX @Wilreynolds Picnic Pants
#SMX @Wilreynolds
Client: I need to improve sales SEO First Step – Go Here
#SMX @Wilreynolds
#SMX @Wilreynolds
Who Needs External Batteries
is NOT = Who Searched for External Batteries
#SMX @Wilreynolds
Where are you putting the
how before the who?
#SMX @Wilreynolds
Where are you putting the
algorithm before the people?
#SMX @Wilreynolds
#SMX @Wilreynolds
Where you make it harder for users To get answers, Google will disrupt you
#SMX @Wilreynolds
STAY PARANOID MY FRIENDS
#SMX @Wilreynolds
WE COULD BE THE GROUP WHO HELPS PEOPLE FIND SOLUTIONS
#SMX @Wilreynolds
MAIDS LOST
WEIGHT WHEN TOLD THAT THEIR
DAY TO DAY IS
EXERCISE
#SMX @Wilreynolds
Winning At Search Losing At People
#SMX @Wilreynolds
EXAMPLES
#SMX @Wilreynolds
ONE FOCUSED HERE
#SMX @Wilreynolds GOT IT!!
#SMX @Wilreynolds
ONE FOCUSED HERE
#SMX @Wilreynolds
ON THE FEELING OF RELAXATION ADVENTURE NEW THINGS
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
Once Algo’s Get This VRBO?
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds Producing Content people <3?
#SMX @Wilreynolds
#SMX @Wilreynolds
Shorter Virgin Video
#SMX @Wilreynolds
What CHOICES did each company make? BOTH had to produce the SAME “content”…
#SMX @Wilreynolds
Reality: Travel feels like this
#SMX @Wilreynolds
Insert Smimsek slide People want to see ME & hear what I have to say before takeoff
#SMX @Wilreynolds
Let’s do something FUN, that makes people want to dance before takeoff
#SMX @Wilreynolds
:10 Content Check
#SMX @Wilreynolds
Marketing Amplifies!
#SMX @Wilreynolds
Brands Know That!
#SMX @Wilreynolds
Dollar Shave Club video
Dollar Shave
Club
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
#SMX @Wilreynolds
When it all comes together
#SMX @Wilreynolds
Trust is hard to disrupt
#SMX @Wilreynolds
Is your strategy building it?
#SMX @Wilreynolds
THANK YOU!
SEE YOU @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016