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CONTEST ADMINDashboard Guide

CONTEST

SK

I L L BAS E D P R O M OTION

2 CONTEST ADMIN DASHBOARD GUIDE

Table of ContentsWelcome ........................................................................................................... 3

Manage

Timeline .................................................................................................................. 4

Entries ..................................................................................................................... 5

Moderate ................................................................................................................. 6

Analytics

Activities & Trends ................................................................................................... 10

Daily History ............................................................................................................ 14

Demographics .......................................................................................................... 15

Tools

Manage Admins ........................................................................................................ 16

Export Data .............................................................................................................. 17

Send Announcement ................................................................................................. 18

Random Draw ........................................................................................................... 19

Take Offline .............................................................................................................. 20

DashboardEdit ........................................................................................................................... 21

Closing your Contest ................................................................................................. 22

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Welcome to your Contest Dashboard Guide.All the tools you’ll need to stay on top of your promotion site and activity are included here.

This guide is intended to help you understand what to expect in the Contest Admin Dashboard.

You’ll gain access to your own Admin Dashboard

once you launch your promotion with Strutta.

Explore yours to get the most out of your

promotion.

Feel free to contact us is you have any questions!

strutta.com | facebook.com/strutta | @strutta

CONTEST ADMIN DASHBOARD GUIDE

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Action BarWhen an action is required to advance

your contest timeline, instructions will be

found here.

For instance, this contest is about to

move to the judging round. The contest

organizer here needs to click review &

confirm to progress to the contest’s

voting round to the judging round.

We wont automatically post results to

your site. Finalists and winners will only

be published on your site upon

confirmation at each round.

Recent EntriesClick view all to jump to the entries page

of your Admin Dashboard.

Manage > TimelineA snapshot of your promotions activity

CONTEST ADMIN DASHBOARD GUIDE

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Manage > EntriesReview, sort or search for entries in your contest.

By default you will see all submitted entries sorted by most recent.

See each entry ID#, its status: Published,

Removed, or in Moderation and its number of

views, comments and votes.

You can click to either view Data, Edit or Remove an entry.•Click Data to see the entry in full.

•Click Edit to Edit the entry.

•Click Remove to remove the entry from your

contest.

CONTEST ADMIN DASHBOARD GUIDE

Tip

There is a shortcut to find an entry on

the live site when you know its ID#.

The path is [SITE_URL] / entry / [ID#]

For example:

http://revive.strutta.com/entry/268505

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Manage > ModerateThis section has four tabs. Each one allows you to take action on content and activity in your contest.

CONTEST ADMIN DASHBOARD GUIDE

EntriesIf you choose to enable Full Moderation for your promotion, all entries will be held here for pre-screening. If you configured

Community Moderation entries flagged by your contest participants will also appear here.

See each entries ID#, its status: Published, Removed ,or in Moderation, and its number of views, comments and votes.

Click Data to view each entry’s full data. Click Allow to publish and entry to the site (or dismiss a flagged entry). An auto-email will be sent to the entrant when their entry is first published to the site.

Click Remove to remove an entry from the site. An auto-email will be send to the entrant when their entry is removed from the site.

You can click to either view Data and Allow or Remove an entry.

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Manage > Moderate > HistoryThis section has four tabs. Each one allows you to take action on content and activity in your contest.

You can click to either view Data, Edit or Restore a previously removed entry.•Click Data to view each entries full data.

•Click Edit to edit the details of the entry.

•Click Restore to re-publish an entry to the site.

CONTEST ADMIN DASHBOARD GUIDE

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Manage > Moderate > CommentsThis section has four tabs. Each one allows you to take action on content and activity in your contest.

You can click to either Allow or Delete comments•Click Allow to publish a comment to

the site (or to dismiss a flagged

comment)

•Click Delete to remove a comment

from the site.

If you have configured Full Moderation

for comments in your promotion, all

comments will be held here for pre-

screening.

If you have configured Community

Moderation, flagged comments will

also appear here. Comments will

remain live when flagged and will be

removed only upon confirmation.

CONTEST ADMIN DASHBOARD GUIDE

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Manage > Moderate > FraudThis section has four tabs. Each one allows you to take action on content and activity in your contest.

FraudThe Strutta Fraud Guard automatically analyzes voting

activity on your contest site and detects suspicious voting

activity. You can find a list of suspicious votes, grouped by

entry and by origin. It is up to you to decide how to handle

each individual instance. Click each item to see its details

and make a decision.

Find details on how we deal with cheating and fraud here.

If you have any questions or concerns about voting

activity in your contest, do not hesitate to contact us.

CONTEST ADMIN DASHBOARD GUIDE

Tip

Never place blame for fraudulent voting on any

entrant or individual. Look at the suspicion level,

examine the data and consider the tell tale signs

before taking action on any group of votes.

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This page is broken down into 4 sections and explained in the next two pages:1. Promotion Activity

2. Social Activity

3. Social Trends

4. Top Viral Entries & Top Influencers

5. Conversion Goals

CONTEST ADMIN DASHBOARD GUIDE

Analytics > Activities & TrendsThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

Tip: Get more in-depth analytics

•Set up Google Analytics for your site. You can add

Google Analytics code directly within our builder.

Your analytics will be accessible through your

Google account.

•Check your Facebook Insights for your Page

(and for your app if you create a custom app )

•Collect contact info for participants by

customizing your entry form to capture relevant

data. The entrant data can all be downloaded as a

CSV under Tools > User Data.

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1. Promotion ActivityVisits: Distinct visits to your

web site. This number does not

reflect unique visitors. It tallies

one visit per user in a given

session. A user session, as per

our system, expires after 10

minutes of inactivity by the user.

Entries: Entries submitted into

your contest.

2. Social ActivityFind activity totals and trending

arrows which indicate increased

, decreased or neutral

activity each week in comparison to the previous

week. Hover over the question

mark bubble for an

explanation of each option.

Analytics > Activities & TrendsThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

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3. Social Trends •The percent of extra visits due to sharing represents the increased traffic that comes from

social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits)

•The number of clicks per shared link is calculated as follows:

(# of clickthroughs + # of referrals) / total # of shares)

•The percent of extra visits due to sharing represents the increased traffic that comes from

social sharing. It is calculated as follows: (# of clickthroughs + # of referrals) / total # of visits)

•The number of clicks per shared link is calculated as follows:

(# of clickthroughs + # of referrals) / total # of shares)

CONTEST ADMIN DASHBOARD GUIDE

Analytics > Activities & TrendsThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

Top Viral EntriesFind the 10 entries who

brought in the most click

throughs on shared links.

Top InfluencersFind the 10 participants who

brought in the most click

throughs on shared links.

Tips

• Consider offering secondary prizes to reward the most invested

and active participants.

• Collect contact info for participants by customizing your entry form

• Find contact info for your to entrants (and all other participants) by

downloading a CSV under Tools > User Data

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4. Conversion TrackerThe Conversion Tracker helps you better measure the ROI of your

promotional campaign. Track how effective your promotion is at driving

interested visitors to specific goals on your own web site.

You can set up as many goals as you like, specifically tailored to your

needs, e.g. "browsed our catalogue", "bought a product", "signed up for

an account", etc.

Each goal comes with a unique tracking code which you can embed at a

specific place on your web site. Each time that goal is hit, you will be able

to tell if and how that visitor participated in your promotion.

Promotion Referrals: The total number of promotion visitors and

participants who hit your goal.

Conversion Rate: The percentage of participants who converted on your

goal is: (total # of referrals / total # of participants)

Tip

You can set goals even when your promotion is

live in your Admin Dashboard > Edit > Application

> Analytics > Conversion Goals > Add Goal.

CONTEST ADMIN DASHBOARD GUIDE

Analytics > Activities & TrendsThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

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By default you’ll see stats for one day and one month back. You can select to view specific dates and export a CSV for that date range.

Visits: Distinct visit to your website.

Views: Views all your entries received.

Votes: Votes cast in your contest.

Entries: Entries submitted into your contest.

Shares: Links shared using the built in share tools.

Clickthroughs: Clicks on a shared link.

Referrals: People who entered after clicking a

shared link.

Comments: Comments posted on contest entries.

CONTEST ADMIN DASHBOARD GUIDE

Analytics > Daily HistoryThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

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Visits by country and by State / ProvinceGet an sense of where your contest participants are coming

from. Locations with less than 10% of visitors traffic are

included in other.

Sign-upsSee how many people log in with Facebook login vs new

account registration. Applicable to standalone Microsite and

iframes only. If you are running a Contest on Facebook, all

signups will be Facebook.

GenderSee the ratio of male to female participants in your Contest.

Language

Newsletter Opt-inSee at a glance whether people opt in or out of your

newsletter in your entry form.

CONTEST ADMIN DASHBOARD GUIDE

Analytics > Demographics This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

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Shared Admin Access

The Shared Admin Access tool allows you to share your

promotion's Builder and Dashboard with your team and clients

without having to share your Strutta login information!

Click here for more Info!

CONTEST ADMIN DASHBOARD GUIDE

Tools > Manage Admins Add administrators to your Strutta Account. Select what level of access to share and for how long.

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Download User data or your site Analytics as a CSV file.

You can download as many reports as you like while you

have access to your Admin Dashboard.

Download the original media files from the CSV

download.

CONTEST ADMIN DASHBOARD GUIDE

Tools > Export DataSelect the fields you'd like to include in your CSV download.

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Select who should receive the

message: Entrants, Voters, or Both.

Your message will include a subject

and message, and may be in plain text

or HTML.

Send yourself a test message before

sending it off to your community if you

like.

Emails sent through this tool will be

sent from no-reply@strutta.com.

For information on how to customize

our messaging service, contact us.

CONTEST ADMIN DASHBOARD GUIDE

Tools > Send AnnouncementNotify your contest community of changes, that your contest is ending soon, or anything else via email.

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You may randomly select any number of winners at any time. However, this does not remove the winner(s) from eligibility

for future random draws.

CONTEST ADMIN DASHBOARD GUIDE

Tools >Random Draw

Tip

Rewarding random participants is a great way to

generate excitement among your contest community!

This tool allows you to award daily, weekly or monthly

prizes throughout your campaign.

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Notes

If you actively take your site offline using this tool, you will lose access to your Admin

Dashboard and only have access to your Contest Builder (editing tools). So, save

your data and take screenshots of your site before you take your site offline.

Once your contest's final round closes, we'll keep the site live for another 2 weeks at

no charge. To keep it hosted beyond that, you can subscribe to extended hosting.

CONTEST ADMIN DASHBOARD GUIDE

Tools > Take OfflineYou can take your live site offline and bring it back online any time at no charge, so long as it is within your configured timeline

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Click Edit to jump from the Dashboard to your Strutta Builder.

Here you’ll be familiar with the

layout: all Contest Builder steps are

available for your review and edits.

Make any changes then hit Save &

Publish. Your edits will be reflected

on the live site immediately. Your

promotions activity will not be

affected.

CONTEST ADMIN DASHBOARD GUIDE

Dashboard > Edit You can edit copy and design elements of your Contest even when the site is live and launched.

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Closing Your Contest

Option 1Closing your Popular Vote

Contest

Option 2Closing your Internally

Judged Contest

Option 3Closing your Judging to

Voting Contest

Option 4Closing your Voting to

Judging Contest