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ContextPost WWI era of prosperity
New economic models to increase production
Decade of conservative politiciansSupported capitalism, big businesses
American dreamEquate prosperity with progress
Consumerism engrained in American culture
ConsumerismSocial and economic system causing desire to
purchase material goods in great amountsWith rise of consumerism came rise of
materialismEconomic boom lead to higher wages Higher wages lead to more goods being
bought1920s as the obsession of consumerism and
materialism flourish throughout the United States
Rise of CreditIncrease in consumerism leads to the rise of
creditInstead of paying in cash could put it on creditEasy to become stuck in debtCaused debt = factor of the Great Depression
Rise in AdvertisingMore consumer goods available than ever beforeConvincing people their life would be better with
the productThe rise in technology provided brand new ways
for advertisements to be spreadCelebritiesUsed common insecurities of people
Coca-ColaOne of the largest and
most visible companies in the world thanks to its successful advertisement campaigns
Holiday CampaignsSports Contour bottle
New Technology• 1920s was an important decade for new
technology• Many were common household items:
• Telephone• Automobiles• Toaster• Refrigerator• Washing machine• Vacuum cleaner• Rayon
Household InventionsRadio
Ernest AlexandersonCredited for modern day radioHigh frequency alternator
This helped lead to the invention of the television.
First broadcast in 1920 of the Harding-Cox presidential election.
Soon, 2 million homes had radios
Household InventionsEarle Dickson Band-Aid (1920)First version of Hair dryer invented
Before women had to use vacuums!Clarence Birdseye Frozen food
Meat + Veggies preserved in waxed-cardboard cartons, after exposure to high pressure
The Great DepressionOctober 29, 1929 – Black TuesdaySevere economic depressionCaused by decline in consumer demand, financial
panics, and misguided government policiesDecline in output, deflation, unemployment
SignificanceEconomic prosperity influenced rise of new
technologiesUrbanizationRise of credit
Rise of debtUncontrolled consumerism directly led to
Great DepressionCreated new American culture of
consumerismStill see effects today
Bibliography http://library.duke.edu/digitalcollections/adaccess/radio-tv.html http://www.buzzle.com/articles/inventions-of-the-1920s.html Rise of Consumerism and Mass Culture. 3 July 2009. Web. 22 Feb. 2010. <http://modern-us-
history.suite101.com/article.cfm/the_1920s_rise_of_consumerism_and_mass_culture>. Dictionary. Web. 22 Feb. 2010. <dictionary.com>. "Advertising in the 1920s." EyeWitness to History. 2000. 21 February 2010. <http://www.eyewitnesstohistory.com/snpmech4.htm> “Coke Lore.” The Coca Cola Company. 21 February 2010 <http://www.thecoca-colacompany.com/heritage/cokelore_santa.html> "Great Depression." Encyclopædia Britannica. Encyclopædia Britannica Online School Edition.
Encyclopædia Britannica, 2010. Web. 22 Feb. 2010 http://school.eb.com/eb/article-234442. Gusmorino, Paul A., III. "Main Causes of the Great Depression." Gusmorino World (May 13, 1996).
Online. Internet: <http://www.gusmorino.com/pag3/greatdepression/index.html. 22 February 2010>
“Making Sense of Ads - American Advertising: A Brief History.” History Matters. 21 February 2010. <http://historymatters.gmu.edu/mse/ads/amadv.html> “Understanding Advertising: Decoding an Ad’s Appeal.” Center for History and New Media. 21
February 2010. <http://chnm.gmu.edu/courses/omalley/120/empire/ads/ads.html>