KOUPON C O N T I N U I N G C O N S U M E R

E N G A G E M E N T I N 2 0 1 5

# 2 0 1 5 C u s t o m e r E n g a g e m e n t @ K O U P O N M E D I A

P r e s e n t e d b y J e n n y H i c k s & M a r k B e n o i t

CONTINUING CUSTOMER ENGAGEMENT INTO 2015

November through December is a critical time for retailers, promoting holiday sales and keeping up on the holiday rush. While customer engagement sales are typically high during this time, it is also a crucial time to look to 2015.

$616.9 billion expected to be spent this holiday season (November 1 - December 31)

Koupon 2015 ConsumerEngagement Proprietary & Confidential

74.1 million is the forecasted number of US smart phone mobile coupon users in 2015

CONSUMERS ARE LOOKING TO SAVE MONEY

55% of smartphone coupon users will spend more money during their online or in store visit than they originally anticipated

MOBILE PUSHES CONSUMERS DOWN THE PURCHASE FUNNEL

39% of smartphone owners will use their smartphone this season to redeem a mobile coupon

Able to track geo-location & audience targeting

LEVERAGE MOBILE TECHNOLOGY & DATA

WHY MOBILE OFFERS?

Koupon 2015 ConsumerEngagement Proprietary & Confidential

Mobile offers see 10x higher redemption rate than traditional coupons

Some clients have seen a 400% + increase in ROI

On average, mobile offers see at least a 10% conversion rate from delivery to redemption

$

INCREASE CUSTOMER ENGAGMENT

Koupon 2015 ConsumerEngagement Proprietary & Confidential

Koupon’s location targeting features enable marketers to deliver offers based on a shopper’s location.

LOCATION TARGETING

Koupon 2015 ConsumerEngagement Proprietary & Confidential

Geofencing - Create geofences around stores or other target areas to trigger offers when customers are in a certain location.

Beacons - Install Bluetooth Low Energy Beacons to deliver relevant offers during a shopper’s in-store experience

Geotargeting - Learn the location patterns of customers and target offers based on a daily or weekly routine.

Offers delivered to the right customer at the right time.

Customer Segmentation Analyze your customer base and target offers to specific personas or demographics. App Usage Deliver offers based on a customer’s interactions with a mobile app or website. Loyalty & Gift Cards Use external triggers to deliver offers when loyalty thresholds are met or gift cards are redeemed. Offer Redemption Create conditional offers based on a shopper’s offer viewing and redemption history.

AUDIENCE TARGETING

Koupon 2015 ConsumerEngagement Proprietary & Confidential

Now What? HOW TO IMPACT YOUR Q1 2015 SALES

•  From desktop, customers can receive the offer through the channel of their choice

•  Retailers can choose how they want their

customers to redeem the offer. They can select any or all options including SMS, email, and print.

OFFER VIEWER

Koupon 2015 ConsumerEngagement Proprietary & Confidential

•  If the customer initially sees the offer on mobile (i.e. mobile banner) rather than desktop, they will see a list of offers available to them.

•  Retailers can display a single offer or multiple

offers to activate.

OFFER VIEWER

Koupon 2015 ConsumerEngagement Proprietary & Confidential

•  Retailer has the option to include Passbook integration for their offers. Customer can redeem from mobile web or Passbook

•  Time-bound and Geofenced: Redemption

confined within configurable countdown and one-half mile of store location

•  Redemptions: Human Readable, Barcode, QR Code, Teller Visual Cues, Unique Barcode Acceptance

OFFER VIEWER

Koupon 2015 ConsumerEngagement Proprietary & Confidential

•  Full communication to the customer throughout offer process.

•  If they have used the offer or it has expired, they will see “offer expired” screen

•  Directly after use, the customer will be

directed to a “Thank You” screen. Retailer can include a link to their website, facebook page, app store, etc.

OFFER VIEWER

Koupon 2015 ConsumerEngagement Proprietary & Confidential

Open a channel to display offers through native App, Web, or using SMS. Koupon provides data to better help you track and attribute online initiatives and in store sales.

ONLINE TO OFFLINE DATA

Retailers can use Koupon data to determine a consumer’s propensity to purchase certain products varied by time of day or time of year.

BRAND LOYALTY DATA

Koupon verifies redemptions by comparing barcode scan data. SHARE REDEMPTION DATA

DATA & ANALYTICS

Koupon 2015 ConsumerEngagement Proprietary & Confidential

2015 Customer Engagement = Speed + Relevancy

Questions? #2015CUSTOMERENGAGEMENT

@KOUPONMEDIA

Get In Touch: info@kou.pn