1 Lake Superior State University Academic Program Review Accounting: Bachelor of Science Academic Year 2014-2015 Contribution to LSSU Mission/Vision Programs Lake Superior State University’s Accounting: Bachelor of Science program is offered by the Lukenda School of Business (LSB). The LSB is one of LSSU’s 12 schools and is part of the College of Business and Engineering. LSB students comprise approximately 14% of LSSU’s total enrollment. The LSB organizational structure is presented in Appendix 1. In addition to its main campus programs offered in Sault Ste. Marie, MI, the LSB offers degree completion programs at regional centers in Petoskey, MI and Escanaba, MI, allowing students to earn a LSSU degree without traveling to the University’s main campus. LSB regional center classes are offered on a rotating-basis and are usually scheduled on weeknights or weekends to accommodate nontraditional and working students. The following table summarizes the degree programs offered by the LSB. Degree Program Campus Accounting: Bachelor of Science Escanaba Petoskey Sault Ste. Marie Business Administration: Bachelor of Science Escanaba Petoskey Sault Ste. Marie Business Administration – Entrepreneurship: Bachelor of Science Escanaba Petoskey Sault Ste. Marie Business Administration – International Business: Bachelor of Science Escanaba Sault Ste. Marie Business Administration – Management: Bachelor of Science Escanaba Petoskey Sault Ste. Marie Business Administration – Marketing: Bachelor of Science Sault Ste. Marie Finance and Economics: Bachelor of Science Sault Ste. Marie Personal Computer Specialist: Associate Sault Ste. Marie Small Business Administration: Associate Sault Ste. Marie Technical Accounting: Associate Sault Ste. Marie
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Lake Superior State University Academic Program Review
Accounting: Bachelor of Science Academic Year 2014-2015
Contribution to LSSU Mission/Vision
Programs Lake Superior State University’s Accounting: Bachelor of Science program is offered by the Lukenda School of Business (LSB). The LSB is one of LSSU’s 12 schools and is part of the College of Business and Engineering. LSB students comprise approximately 14% of LSSU’s total enrollment. The LSB organizational structure is presented in Appendix 1. In addition to its main campus programs offered in Sault Ste. Marie, MI, the LSB offers degree completion programs at regional centers in Petoskey, MI and Escanaba, MI, allowing students to earn a LSSU degree without traveling to the University’s main campus. LSB regional center classes are offered on a rotating-basis and are usually scheduled on weeknights or weekends to accommodate nontraditional and working students. The following table summarizes the degree programs offered by the LSB.
Degree Program Campus Accounting: Bachelor of Science
Escanaba Petoskey Sault Ste. Marie
Business Administration: Bachelor of Science Escanaba Petoskey Sault Ste. Marie
Business Administration – Entrepreneurship: Bachelor of Science Escanaba Petoskey Sault Ste. Marie
Business Administration – International Business: Bachelor of ScienceEscanaba Sault Ste. Marie
Business Administration – Management: Bachelor of Science Escanaba Petoskey Sault Ste. Marie
Business Administration – Marketing: Bachelor of Science Sault Ste. MarieFinance and Economics: Bachelor of Science Sault Ste. MariePersonal Computer Specialist: Associate Sault Ste. MarieSmall Business Administration: Associate Sault Ste. MarieTechnical Accounting: Associate Sault Ste. Marie
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Mission/Vision/Strategic Plan LSB administration, faculty and staff worked together in the summer of 2013 to revise the School’s mission, vision and strategic plan. The group considered information from various sources when drafting these documents including the following:
LSSU mission, vision and strategic plan Higher Learning Commission and ACBSP requirements Enrollment, retention and graduation rates Major Field Test results Senior survey, alumni survey and professional advisory board survey results
The following is the LSB mission statement: Through dedication to excellence in teaching, the Lukenda School of Business develops students to become economically, socially, and environmentally responsible, and empowers them to become business and community leaders in a global society. The following is the LSB vision statement: The Lukenda School of Business will grow and evolve to keep our students at the forefront of sustainable business practices and technological advances. The School will distinguish itself by contributing to regional economic development, as well as providing experiential learning opportunities that capitalize on the unique setting. The group adopted the seven strategies from the LSSU strategic plan as the framework for the 2013-2018 LSB strategic plan. It then created objectives to achieve the strategic goals and action plans to achieve the objectives. The LSB strategic plan is presented in its entirety in Appendix 2. Accreditation The Accounting: Bachelor of Science program was one of six LSB programs to receive initial accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) in November 2014. Although not required for certification or licensing purposes by any of its programs, the LSB sought specialized accreditation to focus on the quality of its programs and to establish a formal process for ongoing evaluation and improvement. The LSB chose ACBSP because its accreditation process is uniquely focused on teaching excellence and student outcomes.
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Metrics of Productivity The information provided below supports continuation of and institutional investment in LSSU’s Accounting: Bachelor of Science program. The following tables show that the accounting bachelor program contributes significantly to LSSU’s total enrollment. While the program is one of ten (10%) LSB degree programs, its students consistently comprise 27-29% of LSB’s total enrollment. In addition, while the accounting program is one of LSSU’s 89 degree programs (1%), its students consistently comprise 3-4% of LSSU’s total enrollment.
The following tables indicate LSSU accounting bachelor students continue in the program to efficiently earn degrees. In recent years, several accounting students have continued at LSSU for an extra semester or year to earn 150 credits to meet the Certified Public Accountant education requirements, in turn generating additional revenue for the University.
Academic Year Accounting Program
Graduates Average Semesters
To Degree 2009-2010 24 6* 2010-2011 12 8 2011-2012 14 8 2012-2013 7 9 2013-2014 19 Not Available
*Analysis of the 2009-2010 data indicates students graduating during this academic year had a large number of transfer credits due to regional center degree completion programs.
The following table provides information for the 2013/2014 academic year and indicates dedicated LSSU accounting faculty members also contribute significantly to the University’s profitability. LSSU employs two full-time faculty members on the main campus (Hunter & McCready), one part-time faculty member in Escanaba (Beckon) and two adjunct instructors in Petoskey to teach over 20 accounting courses each year.
Faculty Member
Student Credit Hours
Generated
Semester Hours Taught
Number of Preps
Number of Accounting Advisees
Number of Other
Advisees Beckon, Susan 110 10 3 11 2
Hunter, Jodi 472 24 6 24 0
McCready, Mindy 721 27 6 36 6
Internal and External Program Demand External Demand
Career opportunities are virtually limitless for an accounting graduate entering the job market, as accountants are employed in all areas of business, industry, government, law and education. The following information indicates accountants are in demand in the State of Michigan and throughout the United States.
According to the Michigan Department of Technology, Management and Budget, the number of accounting and auditing jobs will increase 10.1% from 30,960 in 2010 to 34,070 in 2020. (http://milmi.org/admin/uploadedPublications/703_occ_g13.htm)
Accountants and auditors are listed as #3 on Michigan’s “Hot 50” list of high-demand, high wage careers. Michigan’s Bureau of Labor Market Information and Strategic Initiatives projects 1,290 annual job openings through 2018 with an average hourly wage of $30.93. (http://www.milmi.org/?PAGID=67&SUBID=170)
The Bureau of Labor Statistics projects the number of accounting and auditing jobs will increase 13.1% from 2012 to 2022. An additional 166,700 positions will need to be filled during that time period. (http://www.bls.gov/ooh/business-and-financial/accountants-and-auditors.htm)
According to the National Association of Colleges and Employers, the 2014 average starting salary of accounting majors is $52,900. (https://www.naceweb.org/)
LSSU accounting students get rewarding jobs in their field. Employers who have hired recent graduates include:
Anderson, Tackman and Company
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Central Savings Bank City of Sault Ste. Marie Hantz Financial Services Lake Superior State University Old Mission Bank Plante Moran Precision Edge Surgical Products Rehmann Sault Ste. Marie Area Public Schools
Internal Demand
Demand for the accounting bachelor program by LSSU students is demonstrated by program enrollment numbers presented above and course enrollment numbers presented below.
*Course is offered at the regional centers every other year
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The following table shows that several accounting courses are requirements of other programs, both within and outside of the LSB.
Required Course Degree Minor
ACTG132
B.A. Fine Art Studies B.A./B.S. Political Science-Pre-Law B.A./B.S. Sport and Recreation Management B.S. Business Administration B.S. Business Administration-Entrepreneurship B.S. Business Administration-International BusinessB.S. Business Administration-Management B.S. Business Administration-Marketing B.S. Finance and Economics B.S. Parks and Recreation B.S. Political Science-Public Administration Associate Personal Computer Specialist Associate Small Business Administration Associate Technical Accounting
Accounting-FinanceEconomics-Finance General Business
ACTG133
B.A. Fine Art Studies B.S. Business Administration B.S. Business Administration-Entrepreneurship B.S. Business Administration-International BusinessB.S. Business Administration-Management B.S. Business Administration-Marketing B.S. Finance and Economics Associate Personal Computer Specialist Associate Technical Accounting
The LSB demonstrates its commitment to quality through the employment of academically and professionally qualified accounting faculty members. These dedicated faculty members deliver a rigorous curriculum to students while actively pursuing professional development opportunities to improve their classroom performance. The accounting faculty members also perform external service activities that enhance the program’s visibility and reputation. The accounting faculty members’ qualifications are summarized in the following table.
Faculty Member Rank Years
At LSSUHighest Degree Certification
AccountingExperience
Beckon, Susan Assistant Professor 18
Master of Business
Administration
Certified Public
Accountant
8 years public
accounting
Hunter, Jodi Assistant Professor 5
Master of Science in
Accounting
Certified Management Accountant
13 years managerial accounting
McCready, Mindy Assistant Professor 7
Master of Business
Administration
Certified Public
Accountant
7 years public
accounting
The following information provides additional evidence that LSSU’s Accounting: Bachelor of Science is a quality program.
LSSU accounting professors bring their public and private accounting experience into the classroom and focus on practical application. For example, accounting students have the opportunity to prepare income tax returns for community members through the IRS sponsored Volunteer Income Tax Assistance program. LSSU accounting professors also work with students and employers to provide internship opportunities, many of which lead to full-time employment upon graduation.
LSSU accounting students have the opportunity to participate in various student organizations that allow them to further explore the business world including the Accounting Club and Enactus.
LSSU accounting students have the opportunity to participate in a faculty-led study group to prepare them to take the Certified Management Accountant exam before graduation.
The program has a comprehensive curriculum that allows graduates to sit for the Certified Public Accountant and Certified Management Accountant examinations.
The program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).
The mean score of all LSB students consistently equals or exceeds the national mean in the accounting section of the Major Field Test in Business. LSB students’ mean accounting score was higher than that of 88% of all institutions in the nation four of the last five years.
The average Certified Public Accountant exam pass rate of LSSU accounting graduates consistently exceeds the national average.
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Program Assessment
The faculty of each LSB department collaborated during the 2012-2013 academic year to develop program learning outcomes, measures and targets. They presented their recommendations to the LSB Assessment Committee and the Dean for discussion and adoption. The learning outcomes assessment plan for the Accounting: Bachelor of Science program is presented below.
For various reasons including time constraints and course rotations, it is not practical for accounting faculty to assess every outcome every semester. Assessment results for those measures concentrated on in recent periods are summarized below.
Objective Measurement Instrument Target
Graduates will:
Be able to apply accounting standards to information for financial accounting, managerial/cost accounting, governmental accounting, auditing, tax and accounting information systems purposes.
Accounting program pre-test and post-test
Increase in the average score of accounting majors will be 60% or higher in the multiple choice section
ETS Major Field Test in Business
The mean score of accounting majors will be in the 80th percentile or above in the accounting section
Be able to record, report and communicate accounting information relevant to internal and external users.
Business plan completed in BUSN466
80% of accounting majors will score 85% or higher in the accounting section
CPA Exam – Financial Accounting and Reporting section
LSSU pass rates will meet or exceed the national pass rates
Be able to work productively as a member of a team.
Teamwork peer evaluation completed in ACTG350
80% of accounting majors will earn 80% or more of the possible points
Internship Supervisor Evaluation
90% of accounting majors will receive a rating of average or above in the teamwork section
Demonstrate an understanding of ethical accounting practices and the potential consequences of unethical business practices.
Accounting program pre-test and post-test
Increase in the average score of accounting majors will be 60% or higher in the essay section
CPA Exam – Regulation section LSSU pass rates will meet or exceed the national pass rates
Be aware of international accounting issues.
ETS Major Field Test in Business
The mean score of accounting majors will be in the 75th percentile or above in the international section
CPA Exam – Financial Accounting and Reporting section
LSSU pass rates will meet or exceed the national pass rates
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Objective: Graduates will be able to apply accounting standards to information for financial accounting, managerial/cost accounting, governmental accounting, auditing, tax and accounting information systems purposes. Measure: ETS Major Field Test in Business (MFT) Target: The mean score of accounting majors will be in the 80th percentile or above in the accounting section when compared to student scores nationwide. Main Campus
Note: Only one accounting student took the MFT during the fall 2012 semester. Petoskey Campus
Escanaba Campus
10%20%30%40%50%60%70%80%90%
100%
F11 S12 F12 S13 F13 S14
Percent below the averagescore of accounting majors
Target
10%20%30%40%50%60%70%80%90%
100%
F11 F12 F13
Percent below the averagescore of accounting majors
Target
10%20%30%40%50%60%70%80%90%
100%
S12 S13 S14
Percent below the averagescore of accounting majors
Target
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Objective: Graduates will be able to record, report and communicate accounting information relevant to internal and external users. Measure: Business plan completed in BUSN466 Target: 80% of accounting majors will score 85% or higher in the accounting section Main Campus
Note: Although the target was not met for the last three semesters, only a total of 8 students scored below 85%. Escanaba Campus
Note: Although the target was not met for the last two semesters, only a total of 2 students scored below 85%. A chart is not shown for the Petoskey campus, as only two data points are available. The LSB did not begin collecting this detailed information until the spring 2012 semester. BUSN466 is only offered in Petoskey during fall semesters. During both the fall 2012 and fall 2013 semesters, 100% of Petoskey accounting students scored 85% or higher.
50%55%60%65%70%75%80%85%90%95%
100%
S12 F12 S13 F13 S14
Percentage of accountingmajors scoring 85% or higher
Target
50%55%60%65%70%75%80%85%90%95%
100%
S12 S13 S14
Percentage of accountingmajors scoring 85% or higher
Target
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Objective: Graduates will be aware of international accounting issues. Measure: ETS Major Field Test in Business (MFT) Target: The mean score of accounting majors will be in the 75th percentile or above in the international issues section when compared to student scores nationwide. Main Campus
Petoskey Campus
Escanaba Campus
0%10%20%30%40%50%60%70%80%90%
100%
F11 S12 F12 S13 F13 S14
Percent below the averagescore of accounting majors
Target
0%10%20%30%40%50%60%70%80%90%
100%
F11 F12 F13
Percent below the averagescore of accounting majors
Target
0%10%20%30%40%50%60%70%80%90%
100%
S12 S13 S14
Percent below the averagescore of accounting majors
Target
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Business plan results indicate that many accounting majors are not proficient at preparing and analyzing financial statements. The accounting department has made adjustments to its curriculum accordingly. Beginning in fall 2014, more emphasis has been placed on financial statement preparation in the introductory and intermediate accounting courses. Financial statement analysis is now a focus of the advanced accounting courses. MFT results indicate that accounting students are not meeting the program objective of being aware of international accounting issues. Consequently, the accounting department added a credit hour to both ACTG432 – Advanced Accounting I and ACTG433 – Advanced Accounting II in spring 2012 to allow international reporting standards to be added to the curriculum. Beginning in fall 2014, accounting students are introduced to international accounting regulations in introductory and intermediate accounting courses. The LSB also assesses the common professional component of its programs. This plan is summarized below.
Objective Measurement Instrument Target
Graduates will:
Demonstrate knowledge of business-core subjects. ETS Major Field Test in Business
LSB mean percent correct will equal or exceed the national mean in each assessment indicator area
Demonstrate skills in research, communications and critical thinking.
Business plan project completed in capstone course (BUSN466 – Business Policy)
At least 80% of students will earn 80% or higher
MFT results indicated that LSB students were weak in the Quantitative Business Analysis area. When a management instructor retired in 2012, the LSB hired a replacement with a strong quantitative background. The School also added MGMT371 – Operations and Business Analytics as a required course for all business students. The LSSU mean score has equaled or exceeded the national mean for the last three semesters. LSB students have also scored below the national mean in the Information Systems area in recent periods. Thus, the School added MGMT280 – Introduction to Management Information Systems as a required course for all business students. The course was offered for the first time during the fall 2013 semester. In addition, the LSB is closely monitoring scores in the International Issues area. The School has added international content to its core classes and is considering adding an international business course to its common professional component.
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Opportunity Analysis
Facilities
LSSU received approval from the State of Michigan to proceed with the renovation and addition of South Hall, the future home of the LSB. The renovated building will increase the square footage dedicated to academics by providing classrooms, seminar rooms and flexible project rooms. It will also connect students to the world through enhanced technology including a securities trading lab and spaces equipped with digital displays and mobile and smart devices.
Goals Measurable current and long-term goals of the LSB are detailed in the School’s strategic plan, which is included in Appendix 2. Opportunities specific to the Accounting: Bachelor of Science program are highlighted below.
Develop professional relationships with more employers outside of our community to expand internship and job opportunities for students.
Create more experiential learning opportunities for students similar to the Volunteer Income Tax Assistance program.
Develop various tracks to allow students to meet the Certified Public Accountant 150- credit hour requirement through a meaningful plan of study.
Employ an additional accounting faculty member on the main campus to allow current faculty members to concentrate on assessment and improvement of the accounting program and pursue additional professional development and research opportunities.
Employment of an additional faculty member would also enable the offering of elective courses of interest to accounting students.
Adjust curriculum to include more general education electives per ACBSP requirements.
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Appendix 1
Organizational Chart
Dr. Madan SalujaDr. Linda Schmitigal SnyderProfessor Valerie PhilipsProfessor Marta DiazProfessor Shellie Masters
Department of Accounting & Management Information Systems
Department of Finance & Economics
Professor Mindy McCreadyProfessor Jodi Hunter
Department of International Business
Professor Gerald RootProfessor Robert Boston
Dr. Ralf Wilhelms
Department of Management, Marketing & Entrepreneurship
Dean Dr. David Finley
Administrative Assistant Mrs. Marcia Jenkins-Ball
Chair Professor Mindy McCready
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Appendix 2
Lake Superior State University Lukenda School of Business
Strategic Plan
STRATEGIC GOAL 1: Collaborative, Committed Learning Community LSB will develop a permanent and permeating culture of sharing ideas, knowledge, resources, and talent, fostering a sense of pride and community.
1. STRATEGIC OBJECTIVE 1. LSB will strengthen participation in LSSU shared governance.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Track faculty participation on shared governance committees. Dean and Chair Time for task
Ratio of committees to faculty members
Ongoing 2013 2018
1.1 2
Include committee reports on LSB meeting agendas. Faculty
Time for task – 15 minutes bi-weekly
Number of reports
Ongoing 2013
90% of LS meeting agendas contain committee reports
1. STRATEGIC OBJECTIVE 2. LSB will create opportunities for collaborations across programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Meet with all departments to review new LSB courses and programs to review/discuss collaboration. Chair and faculty
Time for task – 12 hours total
Percentage of departments met with
3 years - End of 2015/2016 academic year 100%
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1. STRATEGIC OBJECTIVE 3. LSB will promote esprit de corps of students, faculty and staff.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Provide designated locations within LSB for student-student and faculty-student interaction. Chair New building Student survey
Spring 2015
80% of students report usage and satisfaction
Provide improved, dedicated office space for faculty and faculty-faculty interaction. Dean New building Faculty survey
Spring 2015
90% faculty satisfaction
Host social events for students. Dean and faculty $4,000 Number of events
2013 2018
4 8
STRATEGIC GOAL 2: Desirable School of Choice (recruiting/academic reputation) LSB will attract an increasing number of students who are academically prepared and reflective of society’s diversity.
2. STRATEGIC OBJECTIVE 1. LSB will increase enrollment.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Meet with prospective students who visit campus. Dean and faculty
100 hours and trinkets
Percentage of students met
Ongoing - 2013 2016 2018
50% 75% 95%
Develop academic year and summer schedules for faculty availability for prospective student meetings. Chair and faculty 2 hours
Completed schedules Ongoing
Academic year and summer schedules completed annually
Contact admitted students. Faculty and current students Script and pizza
Percentage of admitted students contacted Ongoing 100%
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Develop MBA and/or Bachelor of Applied Management program. Dean Faculty, funding
Developed program
End of 2014/2015 academic year
Program approval
2. STRATEGIC OBJECTIVE 2. LSB students will reflect the diversity of our region and we will prepare them for an increasingly global society.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Assure all business students take the Major Field Test in Business. BUSN466 instructor
2 contact hours per semester
Percentage of graduating seniors who take test Ongoing 90%
Track scores in international section of Major Field Test in Business.
School assessment committee
2 hours for analysis per semester
Mean student score Ongoing
Greater than national mean
2. STRATEGIC OBJECTIVE 3. LSB will increase its visibility and enhance its position to targeted audiences.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Publicity through LSSU public relations department for faculty and student accomplishments. Dean, Chair, Faculty Time
Number of press releases Ongoing 1 per month
Participation in university development day or similar forum. Dean, Chair, Faculty Time
Number of presentations to faculty members Ongoing
1 per faculty annually
Develop/distribute marketing material for LSB programs. Dean, Chair, Faculty $3,000
Program information brochures
2013 2014
All majors All minors
Acquire display booth for college fairs and other exhibitions. Dean, Chair, Faculty $2,000 Acquisition 2015 Booth acquired Faculty presentations at select high schools, DECA, BPA. Dean, Chair, Faculty Time
Number of presentations
2013/2014 2014/2015
3 presentations 6 presentations
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Increase word of mouth advertising through satisfied graduates. Dean, Chair, Faculty Time for task Senior survey
Ongoing 2013/2014 2014/2015 2015/2016
50% of alumni highly recommend LSB 60% of alumni highly recommend LSB 70% of alumni highly recommend LSB
Produce LSB newsletter. Dean, Chair, Faculty Time for task
Number of newsletters produced per year
Ongoing 2013/2014 2014/2015
2 newsletters 3 newsletters
Ensure mentions in Laker Log. Dean, Chair, Faculty Time for task Number of articles
Ongoing 2013/2014 2014/2015
4 mentions 6 mentions
Update LSB Facebook page. Dean, Chair, Faculty Time for task Number of hits
Ongoing 2013/2014
20% increase in both hits and updates
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STRATEGIC GOAL 3: Student Experience (retention/co-curricular) LSB will provide students with a supportive and connected experience to enhance student development.
3. STRATEGIC OBJECTIVE 1. LSB will increase first-year retention rates.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Track student retention rate by program to establish a baseline. Dean and Chair Data
First-year student retention rate 2013/2014 A baseline
Track retention rate of Red & Red 2 status students through Map-Works to establish a baseline. Faculty Data
Red and Red 2 status 2013/2014 A baseline
3. STRATEGIC OBJECTIVE 2. LSB will increase student participation in co-curricular and extra-curricular activities.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Visit 100-level and 200-level classes to present club opportunities.
Advisors and club officers Access to classes
% of sections visited per semester On-going
80% of classes visited
Seek academic credit for co-curricular business clubs. Advisors and faculty Time for task Approval Fall 2014
Offer sections Spring 2015 for credit
3. STRATEGIC OBJECTIVE 3. LSB will pursue new facilities and major renovations.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Completion of fund raising for South Hall.
LSSU Foundation, Dean, President, VP of Finance, Faculty
Time for task and travel Dollars raised
Spring 2014 $900,000
Renovation of South Hall as home of LSB. VP of Finance $12,000,000
Construction project plan
Spring 2015 Occupancy
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STRATEGIC GOAL 4: Student Learning and Development LSB will maintain and develop excellent programs for students which provide experiential learning activities that capitalize on this unique region.
4. STRATEGIC OBJECTIVE 1. LSB will increase graduation rates.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Establish baseline retention and graduation rates of LSB students. Faculty and staff
Increase the use of the Learning Center and Map-Works by at-risk LSB students. Faculty and staff
Time for task and existing resources
Usage rate of Learning Center and MAP-Works program by students with GPA less than 2.3
Ongoing – Fall 2015
50% of at-risk students
Increase LSB student engagement in campus clubs and activities. Faculty and staff Time and information
Percentage of students involved in varsity athletics and extra and co-curricular clubs
Ongoing – Fall 2015 50% of students
Ensure that all graduating LSB students have a good, current resume and job-seeking skills, i.e. dress for success, mock interview, networking. Career Services Existing
Student usage of Career Services
Ongoing – Fall 2015
75% of students
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4. STRATEGIC OBJECTIVE 2. LSB students will be prepared for meaningful employment.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Increase the use of experiential learning through clubs, internships and in-class learning. Faculty Time and class work
LSB student participation rate in co-curricular clubs LSB student participation rate in internship opportunities
Ongoing – Fall 2015 Ongoing - Fall 2015
50% of students 20% of students
Ensure that all graduating LSB students have a good, current resume and job-seeking skills, i.e. dress for success, mock interview, networking. Career Services Existing
Student usage of Career Services
Ongoing – Fall 2015
75% of students
4. STRATEGIC OBJECTIVE 3. LSB will increase high-impact educational experiences in degree programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Increase the use of experiential learning. Faculty Time and clubs
Percentage of LSB students who are campus club members Percentage of LSB students who serve in an internship
Ongoing – Fall 2015 Ongoing - Fall 2015
50% of students 20% of students
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Increase the use of project-based learning and case studies in business courses. Faculty
Time and academic resources
Percentage of 400-level courses that require a group project or case with presentation
Ongoing – Fall 2015 75%
STRATEGIC GOAL 5: Regional Communities LSB will collaboratively contribute to economic growth and sustainable business practices in our region.
5. STRATEGIC OBJECTIVE 1. LSB will continue to foster economic development ties through collaborations.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Promote student collaborations with students and entrepreneurs, Product Development Center, SmartZone. Faculty Time for task
Number of collaborations, internships and projects 2013-2014
3 collaborations per semester
Organize or participate in events to benefit businesses, charities, external communities in the region. Faculty Time for task
Number of events 2013-2014
5 events per semester
5. STRATEGIC OBJECTIVE 2. LSB will investigate appropriate community and continuing education programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Survey community/local business needs for continuing education or contract training. Dean Time for task
Survey local needs PAB Survey 2014-2015
Completed surveys
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5. STRATEGIC OBJECTIVE 3. LSB will increase accessibility of its programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Provide consistent on-line training for faculty. Dean Time/Money Training course 2013-2014
50% of faculty have had training
Increase on-line delivery of classes. Dean, Faculty Time # of on-line classes 2014-2015
10% of all classes offered on line
Adopt holistic approach to evaluate viability of course offerings, i.e. summer, on-line. Dean, Chair, Faculty Time
Flexibility and discretion 2014-2015
Approach implemented
STRATEGIC GOAL 6: Educational Support LSB will establish and maintain an appropriate level of educational resources to effectively support learning.
6. STRATEGIC OBJECTIVE 1. LSB will engage in effective assessment activities.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Analyze Major Field Test (MFT) results to evaluate areas for improvement. Faculty Time for task MFT scores Annual
Above the national mean
Input courses, programs and assessment outcomes into Tracdat. Faculty Time for task Tracdat reports 2014/2015
50% of courses are entered in Tracdat
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6. STRATEGIC OBJECTIVE 2. LSB will acquire and maintain the equipment/software necessary to deliver high-quality, mission-focused programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Perform an annual review of software needs using industry standards. Program faculty Money
Current software in labs Annual
No student complaints
Perform an annual review of equipment needs as required by Perkins funding. Program faculty Perkins money
Senior survey question Annual
All Perkins money allocated to LSB is spent
6. STRATEGIC OBJECTIVE 3. LSB will have the human capital to support its programs and enrollment.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Increase professional development funds for faculty to keep current in their fields. Dean Money
Faculty certification needs Annual
Faculty certification needs are met
Hire more faculty to decrease overload and allow faculty more time for other activities such as assessment, advising, and meet ACBSP maximum faculty load requirements.
HR needs assessment and Dean Money Overload report Annual
ACBSP overload requirements met
6. STRATEGIC OBJECTIVE 4. LSB will provide attentive, regular academic advising.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Faculty contact students to encourage making advising appointments. Faculty
Time for task and IT support
Percentage of students contacted Annual 80% of students
Survey students regarding their needs and expectations of academic advising. Faculty, Dean, Staff Time for task
Administration of advising survey Fall 2014
Administer survey
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STRATEGIC GOAL 7: Stewardship and Sustainability LSB will promote efficient and effective utilization of resources to lay the foundation for growth and sustainability.
7. STRATEGIC OBJECTIVE 1. LSB will support systematic planning, developmental and assessment processes to assure ongoing improvement of its programs.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Present an annual budget to faculty and staff for review and input. Dean Time for task
Budget presentation
February each year
Annual presentation
Annual review and update of strategic plan. Dean Time for task
Strategic plan review
Convocation week each year Annual review
7. STRATEGIC OBJECTIVE 2. LSB will cultivate alumni and friend relationships, promote giving, and practice sound stewardship of endowed funds.
Action Plan Accountability Resource Requirements Metric
Planning Horizon & Deadline
KPI (Performance Target)
Craft a plan to bolster connections with alumni and friends. Conduits to include: Facebook page, e-newsletter and Professional Advisory Board.
Dean & administrative assistant Time for task Completed plan 2013/2014 Plan completed
Ensure that endowed scholarships are awarded to highly-qualified applicants in a timely manner. Chair Time for task
Number of available scholarships awarded
End of spring semester annually
100% of scholarships awarded
Email or call alumni. Dean and faculty Time for task Number of alumni contacted Monthly 5 per month
Visit alumni. Dean and faculty Time for task and money for travel
Number of alumni visited Monthly 2 per month
Attend alumni activities. Dean and faculty Time for task and money for travel
Number of events attended Annually 4 per year
Attend non-academic extra-curricular events. Dean and faculty
