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B2B SOCIAL MEDIA DISCUSSION 1 Copyright 2010 Conuiti Social Business Media #m2350
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B2B SOCIAL MEDIA DISCUSSION
Copyright 2010 Conuiti Social Business Media
#m2350
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THE BASICS
Copyright 2010 Conuiti Social Business Media
• Social media is about public engagement NOT about advertising.
• Building a non-marketing team online to enhance brand, reputation and trust
• Using real time information and reports to spot trends and new channels of sales
• Facilitate and guide conversations
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WEB 2.0
Copyright 2010 Conuiti Social Business Media
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B2B DRIVERS
Copyright 2010 Conuiti Social Business Media
• Develop and share valued Content
• Connecting to build a Network
• Inbound vs. Outbound Marketing
• Ongoing Engagement with your audience
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OUTBOUND VS. INBOUND
Copyright 2010 Conuiti Social Business Media
• Can be aligned with traditional Outbound messages• Permission marketing naturally matches consumer buying process. Hubspot.com 2010 Re
port
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WHY INBOUND
Copyright 2010 Conuiti Social Business Media
• Delivered 60% lower cost-per-lead• Social media, Blogs and SEO marketing powerhouses. Hubspot.com 2010 Re
port
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“CONNECT” YOUR NETWORK
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• Be selective on who you network with.• They may be different than whom you think!
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YOUR NETWORK “TOOLS”
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SHARE VALUED “CONTENT”
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“ENGAGE” YOUR NETWORK
Copyright 2010 Conuiti Social Business Media
• Your Network appreciates fresh+relevant content.• SEO/Google driven by fresh+relevant+connected content.
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PRACTICAL EXAMPLE 1/2
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PRACTICAL EXAMPLE 2/2
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LISTEN AND MANAGE
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B2B TECH EXAMPLE
Copyright 2010 Conuiti Social Business Media
http://www.emc.com/community/index.htm
http://socialmediab2b.com/2011/04/b2b-social-media-winners/
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DEVELOPMENT (3 C’S)
Copyright 2010 Conuiti Social Business Media
Content Channels Calendar
What knowledge
is shareable and open to input?
Determine online spaces
Brainstorm and
develop events
Leverage culture of
each space
Create an engageme
nt calendar
How does knowledge align with Outbound?
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WHY CONUITI
Copyright 2010 Conuiti Social Business Media
Facilitate discussion regarding customer need Clarify what information is important to your
customer Map a plan to deliver information quicker:
Web 2.0 Consultation, oversight or re-design + hosting Social environment integration Select and deploy online management tools
Monitor success of call-to-action initiatives Provide training, support, then tools to self-manage
ongoing integration Deliver a smarter web and social media architecture
to drive additional clients
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THANK YOU
Copyright 2010 Conuiti Social Business Media
twitter.com/conuiti
Reid [email protected]
612.396.9366
We Think Social Business Media
