Date post: | 01-Jul-2015 |
Category: |
Business |
Upload: | cds-global-inc |
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Shifting Expectations: Consumer Privacy vs. Ease of Online Access
Beth Roy
Chief Client Officer
CDS Globalemail|[email protected]
#mpaimag
Are We Oversharing?
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2164 separate incidents, over
822 million records were
exposed in 2013.
73% of online adults now use
a social networking site of some kind.
Source: Risk Based Security/ www.itbusinessedge.com
Source: Pew Internet
4 #mpaimag
We’re connected around-the-clock.91% of all U.S. citizens have their mobile device
within reach 24/7.
source: morgan stanley
Consumers rely on convenience. At CDS Global, customer care visits have increased by
nearly 37 million in the past 6 years.
96% of consumer websites use Username & Password for authentication.
Source: CDS Global Marketing Survey – 240 responses across 220 websites
Username/Password ONLY
NON Username/ Password Login
Username/PasswordWITH Additional
Username/PasswordWITH Social Media Login
7 #mpaimag
How do Consumers Access Their Online Accounts?
8
Retail
Information
Financial
Other
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Are we Making the Right Choices for our Customers?
TRUST &SECURITY
EASE OFACCESS
9 #mpaimag
Are we Making the Right Choices for our Customers?
TRUST &SECURITY
EASE OFACCESS
9 #mpaimag