Convergence & Synergy

Convergence This describes two phenomena. First,

technologies coming together, for example, you can use a mobile phone as a still and moving image camera and second, media industries are diversifying so they produce and distribute across several media. For example, a newspaper with an online version and audio podcast or the coming together of video games with films.

Technological Convergence Technological Convergence is the

tendency for different technological systems to evolve toward performing similar tasks.

For example, a device which contains various features in it, such as Camera, Bluetooth, Wi-Fi, Browser, etc.

Technological Convergence in Captain Phillips

Technological Convergence used in the movie “Captain Phillips” are as the following:

Mobile Phone Computer Aaton Penelope (35mm Motion Picture

Camera) GoPro (High-Definition Camera) Sony Dynamic Digital Sound (SDDS)

(Cinema Sound) Dolby Digital Fuji Eterna 250D 8663 (16 mm Negative

Format)

Cross Media Convergence Hardware and software coming

across the media and companies coming together across similar boundaries. This makes the distinction between different types of media and different media industries increasingly dubious.

Cross Media Convergence of Captain Phillips

Poster TrailerOfficial Soundtrack ‘Up In Here’ by Kovas, available on iTunes

Cross Media Convergence of Captain Phillips

D VD

Blu-Ray Disc

Online Download

Synergy Different elements of a company

working together to promote related products.

It is the way in which different elements of a media conglomerate work together to promote linked products across different media.

Synergy of Captain PhillipsD.V.D, C.D and Blu-Ray

Soundtracks

Official Distributer in most of the regions

Synergy of Captain Phillips

Novel