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Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

Date post: 02-Dec-2014
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A series of questions for agencies and brands entering social networks. More on this topic at: http://bit.ly/conv_marketing
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Page 1: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers
Page 2: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

AGREED? The Interest Graph containsKey Influencers related to our customers’ market(s).

AGREED? The Interest Graph containsKey Influencers related to our customers’ market(s).

Page 3: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

AGREED? The Social Graph is BEST enteredVIA Intelligence gathered within the Interest Graph.

AGREED? The Social Graph is BEST enteredVIA Intelligence gathered within the Interest Graph.

Page 4: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

Do we agree that Twitter IS a scope into THE WORLD WIDE MIND?

Do we agree that Twitter IS a scope into THE WORLD WIDE MIND?

Page 5: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

How much time are we spending on conversation/community analysis at the outset of social marketing project? And on-going?

How much time are we spending on conversation/community analysis at the outset of social marketing project? And on-going?

Page 6: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

Are we satisfied with our process for deriving insight, customer intelligence and stories from our current social monitoring solution?

Are we satisfied with our process for deriving insight, customer intelligence and stories from our current social monitoring solution?

Page 7: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

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Have we considered hiring individuals trained in psychology and journalism to (a) analyze conversations within social communities

and (b) create/mash-up sticky conversation-starters from the insights derived from social objects and threads?

Have we considered hiring individuals trained in psychology and journalism to (a) analyze conversations within social communities

and (b) create/mash-up sticky conversation-starters from the insights derived from social objects and threads?

Page 8: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

Have we realized the full potential of non-branded Twitter communities as a valuable resource in gaining customer insight AND competitive intelligence AND in our storytelling processes?

Have we realized the full potential of non-branded Twitter communities as a valuable resource in gaining customer insight AND competitive intelligence AND in our storytelling processes?

Page 9: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

A “spot-on” CSV of 100 Key Influencers w/social links + a summation of these Influencers’ latest messages/social objects + a

graph of who follows them and who they follow.

A “spot-on” CSV of 100 Key Influencers w/social links + a summation of these Influencers’ latest messages/social objects + a

graph of who follows them and who they follow.

Page 10: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

“You need someone who can read into the data and say “this is telling me…” @richmeyer

“You need someone who can read into the data and say “this is telling me…” @richmeyer

Page 11: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

Page 12: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

Page 13: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

We deliver summations of conversations and social objects. We deliver insights and recommendations related to those same conversations and social objects. We deliver to your Creative

Director, bringing efficiency to your creative process.

Page 14: Conversation Analysis AND Insight. Nathaniel Hansen, CEO, The Socializers

What if the brand were in every cell of the #worldwidemind?

What if the brand were in every cell of the #worldwidemind?


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