Conversational AI Platformfor Brands & Enterprisesin Indonesia
© 2016 PT YESBOSS GROUP INDONESIA
Prepared by: Irzan Raditya | CEO & Co-Founder PT YesBoss Group Indonesia
Kata.ai
CONSUMER TECHNOLOGY CYCLE
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The App Economy (2007 - present) has bred high impact companies with billion dollars valuation
Kata.ai | Artificial Intelligence Solution
THE SHIFT
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App installs are decreasing 20% YoY
Source: SensorTower, Nomura Research
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CHAT APPS TRUMP SOCIAL NETWORKING APPS
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
4.1 billion people are sticking to the chat appsM
illio
ns
750
1.500
2.250
3.000
4Q11 4Q12 4Q13 4Q14 4Q15
MAU of big 4 chat apps (WhatsApp, FB Messenger, Viber, WeChat)MAU of big 4 social networking apps
Source: BI Intelligence http://www.businessinsider.com/the-messaging-app-report-2015-11?IR=T
Kata.ai | Artificial Intelligence Solution
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
chat apps installed on smartphone
4.2 97%access chat apps
multiple times per day
39%prefer chat apps as main
mobile communication channel
Source: Inmobi Survey https://blog.jana.com/2015/06/18/top-messenger-apps-in-indonesia/
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CHAT APPS IN INDONESIA
CUSTOMER SERVICE PROBLEMS
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eMarketer: “Phone and web are the most frustrating customer service channel.”
Source: eMarketer https://www.emarketer.com/Article/Customer-Service-Channels-That-Frustrate-Consumers/1013637
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CONVERSATIONAL COMMERCE IN INDONESIA
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Traditional c-commerce is costly and hard to scale
Visit Online Shop
Browse Products
Send Inquiry via Messaging
Get Payment Details
Confirm Payment
Ship and Track Order
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WELCOMING THE BOT ERA
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
Get information and things done through intelligent automated conversations on your everyday messaging apps
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Om
ni-c
hann
elBrands
FROM APP ECONOMY TO BOT ECONOMY
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After 3 Months
After 6 Months
After 12 Months
0 40000 80000 120000 160000
Apps on App Store Bots on FB Messenger
50.000
15.000
7.500
Sources: Bloomberg CITI Research, TechCrunch, Statista
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FROM APP ECONOMY TO BOT ECONOMY
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
After 3 Months
After 6 Months
After 12 Months
0 40000 80000 120000 160000
Apps on App Store Bots on FB Messenger
100.000
30.000
11.000
50.000
15.000
7.500
Sources: Bloomberg CITI Research, TechCrunch, Statista
Over 100,000 bots have been deployed on FB Messenger within 12 months
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THE CHALLENGES
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Natural Language Processingis required for bots to work optimally.
However, no existing NLP libraryout there for Bahasa Indonesia
and other SEA regional languages
!
Kata.ai | Artificial Intelligence Solution
THE CHALLENGES
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
Natural Language Processingis required for bots to work optimally.
However, no existing NLP libraryout there for Bahasa Indonesia
and other SEA regional languages
! A.IArtificial Intelligence
has a high barrier entry that requires high quality talents
and the massive amount of data and investment
Kata.ai | Artificial Intelligence Solution
THE CHALLENGES
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
Natural Language Processingis required for bots to work optimally.
However, no existing NLP libraryout there for Bahasa Indonesia
and other SEA regional languages
! A.IArtificial Intelligence
has a high barrier entry that requires high quality talents
and the massive amount of data and investment
Market education is required to democratise AI &
chatbots in the market
Kata.ai | Artificial Intelligence Solution
THE SOLUTION: KATA ECOSYSTEM
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
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Customers
Platform Orchestrator
Natural Language
Understanding
Dialogue Engine
Analytics Integrations
!
Developers
THE SOLUTION: KATA ECOSYSTEM
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
Kata.ai | Artificial Intelligence Solution
We envision Kata Platform to breed millions of botpreneurs
Customers
Platform Orchestrator
Natural Language
Understanding
Dialogue Engine
Analytics Integrations
!
Developers
$$$ Monetization strategy
/ Botpreneurs
""""
""
KATA PLATFORM: BOT STUDIO
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Rapid Bot Development.
Our SDK and Bot Studio is designed to enable rapid development of bots.
Using flow designer, creating conversation flow is as easy as drag and drop.
Multi-channels integration to Facebook Messenger, LINE, Telegram, Twitter, BBM, Slack.
Yet there is no compromise in flexibility as it still allows you to build very sophisticated bots using the graphical tool.
KATA PLATFORM: NATURAL LANGUAGE STUDIO
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Powerful, but simple NLU engine.
Our Natural Language Understanding is designed to be competitive with the industry’s heavyweights such as Facebook (wit.ai), Google (api.ai), Amazon (Lex) and IBM (Watson Conversation).
KATA PLATFORM: ANALYTICS
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Our solution also comes with an insightful Chatbot Analytics
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OUR OPERATING MODEL
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The platform model allows the company to scale rapidly and efficiently.
CLIENT
CLIENT
CLIENT
• Providing and improving Platform for 3rd parties to build bots on top of it
• Client consultation • 5x faster development
Bot Studio NL Studio
Kata Platform
IT VENDOR
SOFTWARE HOUSE
TECH CONSULTANT
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ENTERBUSINESS MODEL: B2B2C
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Kata.ai | Artificial Intelligence Solution
1. One-time Setup / Installation Cost: US$ 35k - 50k 2. Annual Subscription Fee: US$ 48k - US$ 500k
Brands
Customers
ENTERPRISE SOLUTION PRICING MODEL
(based on Incoming Message / Active User / Session)Monthly Subscription
WHY YESBOSS PIVOTED TO KATA.AI?
© 2016 PT YESBOSS GROUP INDONESIACONFIDENTIAL
Kata.ai | Artificial Intelligence Solution
175.000 US$
350.000 US$
525.000 US$
700.000 US$
Q1 '16 Q2 '16 Q3 '16 Q4 '16 Q1 '17 Q2 '17 Q3 '17 Q4 '17
YesBoss Revenue Kata.ai Revenue
ARR: 34xBurn rate: -70%The 10x mindset
TRACTION
CONFIDENTIAL
Kata.ai | Artificial Intelligence Solution
total of conversations
180M 26Mtotal reachable users
in 10 months and growing
US$ XXXKtotal YTD Revenue
KEY CLIENTS & PARTNERS
CONFIDENTIAL
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CHATBOT FOR BUSINESSES
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A CRM platform to grow customer data based on their interests, choice of contents and purchase history in a very natural way
Entertain/educate your customer with interactive and engaging
campaigns through chat
Branding & MarketingComplete the sale or make
transactions right away in any messaging platform
Transactional/CommerceAnswer you customers recurring questions and FAQs to provide
instant assistance 24/7
Customer Support
Kata.ai | Artificial Intelligence Solution
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SOUTHEAST ASIA’S FIRST TELCO CHATBOT
KATA.AI AS ACCENTURE’S GLOBAL PARTNERThrough the collaboration Accenture team built the
Telkomsel chatbot on top of our platform with 40 intents in
1 month and deployed through multiple channels using
instant deployment.
Telkomsel chatbot is available on LINE messaging app with 2
languages: Bahasa Indonesia & English. The main purpose of
is to generate extra revenue channels by utilising the
messaging platform so customers can top up their credit or
buy data package including FAQs handling.
KATA.AI & ACCENTURE: TELKOMSEL BOTKata.ai | Artificial Intelligence Solution
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TELKOMSEL TRACTIONKata.ai | Artificial Intelligence Solution
cost savingby having a chatbot solution
38%
#
10Mtotal subscribers
through LINE, FB Messenger & Telegram
41%rate of
agent productivity
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UNILEVER INDONESIA FIRST OFFICIAL LINE CHATBOT
LINE INDONESIA FIRST OFFICIAL ACCOUNT CHATBOT
https://line.me/R/ti/p/%40jemma
LINE Indonesia is proudly released their first Official Account
in collaboration with Kata.ai for Unilever Indonesia. Jemma
is able to handle casual conversations using Kata.ai Natural
Language Understanding in Bahasa Indonesia.
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KATA.AI & UNILEVER: JEMMA
Jemma is branded as ‘Virtual Friend for Girls’ on LINE. The
main purpose of this chatbot project is data gathering for
Unilever Indonesia re-marketing in the future.
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JEMMA TRACTIONKata.ai | Artificial Intelligence Solution
the average of conversion from adding to providing 5 data points
45% 1.5Mtotal subscribers
in 9 months and growing
4hduration of
the longest conversation
CHATBOT REVOLUTION: WHY NOW?
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1. Instant Access to Millions of Audience
2. Frictionless and Customer-friendly
3. Available 24/7 on Mobile & Desktop
4. Easily pulls Customer Data
ALL IN ONE PLATFORM!
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GO TO MARKET STRATEGY
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Maintaining strategic partnerships through co-selling in order to reach hundreds of brands and millions of consumers
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OUR CORE TEAM
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Jim Geovedi TECH ADVISOR
AI, Deep Learning, NLP specialist Security expert, Satellite Hacker
Wahyu Wrehasnaya CFO
NASDAQ, Germany M. Luther University - Intl. Business Economics, Germany
Reynir Fauzan CMO
CITI, Jakarta Cologne Business School - Marketing, Germany
Ahmad Rizqi Meydiarso CTO
System Architect at AIRBUS T.U Hamburg - Computer Science & Engineering, Germany
Irzan Raditya CEOHead of Mobile Product, Takeaway.com HTW Berlin - Computer Science, Germany
A powerful team with experience from companies like
FUNDING
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Kata.ai | Artificial Intelligence Solution
SEED INVESTMENT
$500K
10/2015
$1.25M $3MPRE SERIES A
04/2016 & 11/2016SERIES A
01/2017
Launched Service Product/Market Fit Data Collection for A.I
Pivoted to Kata.ai Launched B2B Service Expanded to The Philippines
Lead by Trans-Pacific Technology Fund (US$ 2M)Joined by Access Ventures (US$ 400K)Joined by MDI Ventures (US$ 600K)
3.5M
09/2017
Kata.aiPT YesBoss Group Indonesia
Grha Tirtadi - 4th Floor Jln. Pangeran Antasari 18A
Jakarta 12730, Indonesia
Let’s collaborate andbuild the future
Contact: Irzan Raditya | CEO & Co-Founder
[email protected] | http://kata.ai