Conversioncheat sheet

Insights to increase conversion rates from

an interaction design perspective

Inspired by the book of

Aartjan van Erkel‘verleiden op het internet’

Unfortunately only in dutch

10Our handy

conversion planpoints

by sodastudio.nl

1. Remove unclarity

1Give the user the opportunity to compare your product

within the sales funnel.

‘Minutes and text’

Simyo is a dutch telecommunication company (simyo.nl)

1Give feedback and -forward within the sales funnel to

eliminate doubt during the bying proces.

dollarshaveclub.com

Feedback

Feedforward

simyo.nl

1Answer all important questions in the sales funnel

instead of in a seperate FAQ.

2. Show USP’s

2Show USP’s on your homepage. Use bulletpoints

and align them to the left.

notableapp.com

2 Link this to a Call to Action (CTA) button

6wunderkinder.com

2 Describe customer benefits instead of product benefits.

squareup.com

2 Proof your argument and show a concrete example

compareninja.com

3. Increase your reliability

austriandribbblemeetup.com

3 Show how much users you have

notableapp.com

3 Show who your customers are

rdio.com

3 Show who your customers are

3 Show your phone number on every page

insurethebox.com

3 Show your phone number on every page

interaction by sodastudio.nl :)

Zelf is a Dutch insurrance company (zelf.nl)

3 Request certifications and show them

simyo.nl

Consumentenbond is

the Dutch Consumer

Association

3 Request certifications and show them

adayinbigdata.com

3 Compare your product to your competitors

Simyo.nl

Simyo next to

their competitors

4. Guide the user to the Call to Action (CTA)

4 Let people point (or into the direction) to the CTA

yourkarma.com

4 ...or looking up to the CTA

mailchimp.com

4 .......looking downwardsportfoliobox.net

4 ..or let them move to the direction of the CTA

salomon.com

4 Let arrows and lines move in the direction of the CTA

360langstrasse.sf..tv

5. Good hyperlinks

5 Don’t write ‘click here’, but describe the action instead

fastcodesign.com

The user knows where he needs to click

It makes scanning difficult

5 Don’t fully describe the URLsodastudio.nl

6. Limit choice to avoid losing the user

6 Eliminate choiches when possible

getballpark.com

6 Assist the customer in the decision

spotify.com

Explain the benefits of every option

Suggest an option

shopify.com

6 Another example you can show the most popular

7. Shortage sells

7 Show how much products are still available

KLM is a dutch airline company. This shows one of their fly deals. (klm.com)

Days and hours left

when the deals

closes.

“Limit places”

7 Show how much products are still available

etsy.com

77 Give an early booking discountAmericanapparel.net

7Provide the opportunity to get a reminder when

product is back in stock.

bellroy..com

8. Losing stimulates more than winning

8 Describe negative things in a positive way

getharvest.com

‘ Users don’t care about you, the care about themselves and solution to their problems.’

- Peep Laja of markitekt, conversion optimization marketing agency-

bellroy.com

8 Show that your products solves a problembellroy.com

9. Use labels in a concrete way

9 Use verbs in buttons

blackstarbikes.nl

9 Use verbs in buttons

vimeo.com

9 Use clear language

mailbox..com

10. Write clear text

Read more?

Buy the book here

Aartjan van Erkel ‘Verleiden op het internet’

• Write a conclusive heading above every paragraph

• Mention the essence of every paragraph in the

• All the headings should be a summary of the page

• Write all numbers in digits

• Write enumerations as a bullet list (max 7 bullets)

• More than 7 bullets? Make 1 or 2 words bold

• Write instructions in a numbered list

first sentence

info@sodastudio.nl

sodastudioNL

@sodastudioNL