Date post: | 16-Jul-2015 |
Category: |
Business |
Upload: | online-dialogue |
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O N L I N E D I A L O G U E G u i d i n g y o u t o d i g i t a l m a t u r i t y
# c o n v c o n B o s t o n 2 0 1 3 / 1 0 / 0 1
FA C T & A C T
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
May 17t h 2012
LaDonna Adr ian Gaines
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Marr ied Helmuth Sommer
Donna Summer
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Change
It’s all about
FACT & ACT
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Growth Hacking
Growth Hackers a re s imp ly good a t us ing
search engine opt imizat ion, web si te analytics, content market ing
and A/B testing t echn iques
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So I started with:
0 / 1 Testing
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Then I learned about th is story…
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Constant test ing environment
A / B Testing
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Better Dia logue Opt imizat ion
Winner!!
Variation B!
Variation A!
Default!
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How does Bi l l final ly win Andie?
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How can you
help your visitor
to fullfil his needs?
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I t ’s not about conversion opt imizat ion
I t ’s about learning how to serve your v is i tors!
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Automate the non learning stuff !
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FA C T & A C T
&
Tell Combine Analyze
Test Create Analyze Find
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F i r s t s t e p s
&
Tell Combine Analyze
Test Create Analyze Find Analyze Find
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Freo.nl : more l i f t in loan appl icat ions
+14% applications
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MoneYou.nl : upl i f t in new saving accounts
+23% accounts
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Analyt ics demand
Number of analysts
Demand
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Survey to understand v is i tor needs
Significant more applications Survey inv i ta t ion vs . no survey inv i ta t ion
winner
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
N e x t s t e p s :
&
Tell Combine Analyze
Test Create Analyze Find Test Create
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Data Driven
Data Driven
Data Driven
Data Driven Data Driven
Data Driven
Data Driven
Data Driven
Data Driven Data Driven
Data Driven
Data Driven Data Driven @ To n W
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Persuasion Psychologist Persuasion Psychologist
Persuasion Psychologist
Persuasion Psychologist
Persuasion Psychologist
Persuasion Psychologist
Persuasion Psychologist Persuasion Psychologist
Persuasion Psychologist
Persuasion Psychologist
@ B a r t S
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CRO magic
Data Driven Persuasion Psychology +
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But.. same test
Significant more submits, but..
Less registrations
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Cal l-to-act ionS
+16% accounts + 2 5 4 % c l i c k s ( o n C TA a r e a )
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Kras.nl t ravel booking
+18% sales
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Ambiguity aversion
+10% applications
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Anchor ing & Ugly brother effect
Almost everyone chooses the maximum package
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A n a l y z e !
&
Tell Combine Analyze
Test Create Analyze Find
Analyze
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We want last-minutes!
+58% conversions B u t n o s i g n i fi c a n t t u r n o v e r d i ff e r e n c e
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I t ’s not just you! Winner when
number 1
Winner when not number 1
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CTA color?
Monday winner Saturday winner
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Why is the v is i tor stopping by?
Returning visitor winner
New visitor winner
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Te l l , Te l l , Te l l
&
Tell Combine Analyze
Test Create Analyze Find
Tell Combine
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CRO becomes customer inte l l igence
Conversion)Op,miza,on) Market'Research'
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We love to be chal lenged
We won !
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Growing your customer knowledge To growth hack your online business
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
I t ’s not about conversion opt imizat ion
I t ’s about learning how to serve your v is i tors!
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Change
It’s all about
FACT & ACT
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
Use i t l ike she did
Donna Summer
O N L I N E D I A L O G U E G u i d i n g y o u t o d i g i t a l m a t u r i t y
# c o n v c o n B o s t o n 2 0 1 3 / 1 0 / 0 1
FA C T & A C T
Email: [email protected] onlinedialogue.com Twitter: @TonW #convcon
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