24 MANTRA ORGANIC – SRESTA.ORG

YO! ORGANIC

REASONS TO EAT ORGANIC FOOD

1. Nutritious & Tastes great

2. They are real food, not pesticide factories

3. Organic food is tried and tested

4. Reduce cancer or other health risks.

5. Support growing children’s brains and bodies

REASONS TO EAT ORGANIC FOOD

6. Organic farms are safer for farm workers

7. Reduce pollution in our drinking water

8. Organic food is earth-supportive

9. Supports wildlife habitats- wildlife is being harmed by

exposure to pesticides.

24 MANTRA

24 MANTRA, the brand name was born from Rig Veda

 Tvam Bhumir Apo Analo Anilo Nabha

-You alone are Earth, Water, Fire, Air & Ether is the blend of all basic elements that compose wholesome food..

24 MANTRATo provide the benefits of Organic food, we have

started India’s first Organic Food Store Chain

under the brand name ’24 Mantra’. At 24 Mantra,

we provide over 800 products under Organic range

to meet the daily needs of our consumers. The

range comprises of Fresh Fruits & Vegetables,

Grocery, Bakery, Processed products and personal

products. We also have a Organic food court at our

Hyderabad store named ‘Purity Prayag’.

24 MANTRA- HISTORY

Raj Seelam, belongs from an agriculture and farming family background.

Along with group of inspired colleagues, he began the Sresta Foods journey,

passion and commitment and they name the product as 24 Mantra.

From the beginning they focused on creating wide range of products to match

their believes that if consumers want to switch over to organic, the offering has

to be total.

Since then Sresta has been mastering in the art of paying attention to details

from the seed to kitchen.

24 MANTRA- PRESENT

At present, 24 Mantra organic food is made available in every

parts of India and outside India.

Under their sustainable farming initiative, they have 20,000

farmers working in 30 plus projects over an area of 1,00,000 acres

land.

Sresta Associate is appointed for all the farmers within a range of

100 acres to look forward in farming progress and their

knowledge and to assist farmers whenever needed.

ORGANIC CERTIFICATION

Organic certification-process for producers of organic food and other

organic agricultural products. Requirements vary from country to country,

and generally involve a set of production standards for growing, storage,

processing, packaging and shipping. 24 Mantra organic is certified under:

Euro 2092/91 standards,

US NOP and

Indian NPOP organic standards.

PRODUCT RANGE

OBJECTIVES

Primary Objective

Level of awareness among the consumers regarding the organic, its

products, health benefits and also 24 Mantra in Delhi-NCR regions.

SCOPE OF THE STUDY

To study the consumer behaviour

To find out the factors affecting consumer buying behaviour

To know their awareness regarding organic products

LIMITATIONS OF THE STUDY

Chance of biasness on the part of some respondents

Incorrect information

Location constraint

Less time

Limited coverage

INTERPRETATIONS AND FINDINGS

Awareness which makes up to 78%. Brand awareness. Consumption makes up to 55%. Irregular users The promotion is through word of mouth,

pamphlets and leaflets. The knowledge about the product is 41%. The main reason for not consuming the product is

because of price. 1kg atta rs.52, ashirwad rs.270 10kg

RECOMMENDATION AND SUGGESTIONS

Creating awareness about the products. Brand awareness. Advertisement and working on promotion is

must. Availability of the products. Price the main factor.

THANK YOU

Presented by:

SHUBHANGI KUMARI

A1802013092

Section C

MBA-IB

2013-2015

Amity International Business School, Noida