Conversion Optimisation - It Will Make You A Market Leader

www.ArrowInternetMarketing.com.au

CONVERSION OPTIMISATION

It Will Make You A Market Leader

2www.ArrowInternetMarketing.com.au


Why should you listen to me ?

2

Increased conversion rate by 316% for Fuji Xerox in 60 days

Increased conversions for De Groots Media by 400% earning them additional revenue of $ 475000

Increased conversion for Freedom Loans by reducing cost of acquisition by 40%


Optimisation

• Increasing visitor engagement

• Getting more subscribers, leads and sales

• Done using visitor data and customer surveys

4

What is Conversion Optimisation?

www.ArrowInternetMarketing.com.au 5

Why Are Potential Buyers Leaving Your Website?


100%

60%

30%

3%

Where is the

leakage?

6

1,000 visitors to the site

6 Visitors complete goal

Total Visits

Visit Shopping Area

Place Item in Cart

Make a Purchase


9 Levers For Improving Conversions

8


1. Value Proposition

9

• WIIFM• USP

Too many choices is not always a good thing


2. Credibility

10

Testimonials

Certifications

Endorsements

Reviews

Team

Office/Showroom

www.ArrowInternet.com.au

Credibility

3

The first few links

are irrelevant. People will

be unintereste

d

It is not an easy font to read

Are they really serious about their products?

Too much scrolling

Cartoon Pictures are not

authentic

www.ArrowInternet.com.au19-Nov-2009 Presented by Jasmine Batra

11

Although it’s neater, is it working?

Minimal informatio

n on company history –

it’s a good start


3. Planned Journey

12

• End outcomes

• Navigation path


Visitor Flow


Reverse Goal path

14


4. Relevance

15

• Customer Segmentation• Language & Style


Do you really want to see more pests

when you are trying to get rid

of them?


Goal Flow

17

www.ArrowInternet.com.au

Credibility and

Relevance

18

Call of Action

Design

Authentic Information

Engagement


5. Clarity

19

• Understanding Intent • Avoiding Distraction

www.ArrowInternet.com.au 20


6. Content

21

• Customer-centric• Message to Market


Creating Persuasive Copy

Mention the problem

Agitate the problem

Invalidate all solutions but yours

Offer your solution

Amplify the desire

22


Call to Action

24

• Soft and hard offers

• Strategic placement


8. Action Statement

26

• Scarcity• Impact of not taking action


9. Test & Measure

Offers

Headlines

Copy

Images

Layout

27


Recap

29

3 Stages Formula for Increased Conversions

Value Proposition + Credibility + Relevance = Trust

Journey + Content + Clarity = Engagement

Call To Action + Action Statement = $$$

YOU MADE IT!

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Date post:	05-Dec-2014
Category:	Business
Upload:	arrow-internet-marketing
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Conversion Optimisation - It Will Make You A Market Leader

Business