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Cooking UX with Cultural Leftovers

Date post: 27-Jan-2015
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This is my presentation from MidwestUX 2011. I build out a framework for understanding culture and discuss how cultural understanding can inform design decisions.
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share what’s next #shareUX discuss this talk: #cultureUX erik dahl midwestUX tweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUX discuss the conf: #midwestUX Cooking UX with cultural leftovers
Transcript
Page 1: Cooking UX with Cultural Leftovers

share what’s next #shareUX discuss this talk: #cultureUX

erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUX

discuss the conf: #midwestUX

Cooking UX with cultural leftovers

Page 2: Cooking UX with Cultural Leftovers

Cooking UX with cultural leftovers

share what’s next #shareUX discuss this talk: #cultureUX

erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet with conf: @midwestUX

discuss the conf: #midwestUX

Page 3: Cooking UX with Cultural Leftovers

Culture is more than context

Page 4: Cooking UX with Cultural Leftovers

yes People,Activities,Context,Emotions,Motivations,Goals,...

Culture is more than context

Page 5: Cooking UX with Cultural Leftovers

yes People,Activities,Context,Emotions,Motivations,Goals,...

...and Culture.

Culture is more than context

Page 6: Cooking UX with Cultural Leftovers

So, what is culture?

Page 7: Cooking UX with Cultural Leftovers

So, what is culture?

Patterns

Page 8: Cooking UX with Cultural Leftovers

So, what is culture?

+ StoriesPatterns

Page 9: Cooking UX with Cultural Leftovers

So, what is culture?

= Culture+ StoriesPatterns

Page 10: Cooking UX with Cultural Leftovers

Culture as patterns...

Page 11: Cooking UX with Cultural Leftovers

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

Page 12: Cooking UX with Cultural Leftovers

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

see

Page 13: Cooking UX with Cultural Leftovers

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

syntaxsee

Page 14: Cooking UX with Cultural Leftovers

Culture as patterns...

An underlying shared system of

information and knowledge that

is manifest through patterns of

norms, behaviors and signifiers.

syntax validsee

Page 15: Cooking UX with Cultural Leftovers

Culture as stories...

Page 16: Cooking UX with Cultural Leftovers

Culture as stories...

Page 17: Cooking UX with Cultural Leftovers

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

Page 18: Cooking UX with Cultural Leftovers

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

understand

Page 19: Cooking UX with Cultural Leftovers

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

semanticsunderstand

Page 20: Cooking UX with Cultural Leftovers

Culture as stories...Truth of the matter was, stories was everything and everything was stories. Everybody told stories. It was a way of saying who they were in the world. It was their understanding of themselves. It was letting themselves know how they believed the world worked; the right way and the way that was not so right.

semantics soundunderstand

Page 21: Cooking UX with Cultural Leftovers

So, what is culture?

Behaviors

Social Norms

Signifiers

Patterns

Place in the world

Understanding of one self

How the world works

+ Stories = Culture

see

syntax

valid

understand

semantics

sound

Page 22: Cooking UX with Cultural Leftovers

How do we suss out culture?

Page 23: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

Page 24: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

Page 25: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

Page 26: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

Page 27: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

stories.be open to...

Page 28: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy

stories.be open to...

why is...the pattern.

Page 29: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

why is...the pattern.

Page 30: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

yourself.be open to...

why is...the pattern.

Page 31: Cooking UX with Cultural Leftovers

How do we suss out culture?

Notice

be open to...

the world.

what is...the pattern.

+ Empathy + Abstract

stories.be open to...

yourself.be open to...

why is...the pattern.

so what...the pattern.

Page 32: Cooking UX with Cultural Leftovers

Applied culture - USExamples

Page 33: Cooking UX with Cultural Leftovers

Inappropriate signifiers

Page 34: Cooking UX with Cultural Leftovers

Inappropriate signifiers

Page 35: Cooking UX with Cultural Leftovers

Noticing is more than observing

Page 36: Cooking UX with Cultural Leftovers

Noticing is more than observing

Class A / Type 2

Page 37: Cooking UX with Cultural Leftovers

Noticing is more than observing

Class A / Type 2False Stray / Plaza Drift

Page 38: Cooking UX with Cultural Leftovers

Noticing is structured

Page 39: Cooking UX with Cultural Leftovers

27

TRO

UB

LEG

OO

D M

OJO

MU

SIC

RO

MA

NCE

CUST

OM

IZE

STA

SHB

ASI

CS

26

Jump StartsOpting NOT to exchange electrical chargeswith total strangers is up to the individualmotorer’s discretion. HOWEVER, random actsof kindness do continue the flow of positiveenergy. Which adds up to good motor mojofor you.

Acknowledging Fellow MotorersDating back to MINI’s birth in the UK, thereexists a time-honored tradition of ownersgreeting each other when they pass on thestreets. The moment you first sat in your MINI,you became a member of the family. So, as iscustomary, try and refrain from acts of shyness,aloofness or woeful complacency. When youpass another MINI, say, "Hey".

ESSENTIALS OF GOOD MOTORING MOJO

Fig. 26 Connect red to red. Black to ground. Stranger to stranger.

ESSENTIALS OF GOOD MOTORING MOJO

Index Finger SaluteSubtle. Sublime. "’Sup!"

Peace SignThough flower-powered Minis never lined theinterstates leading to Woodstock, N.Y., Minis didenjoy a rather colorful bohemian past shuttlingshaggy-haired hipsters from Liverpool toAmsterdam in the 60s. Then, as now, love is allyou need. That and petrol.

Thumbs UpAppropriate when paying homage to ClassicMini owners.

Motorer’s Oath of HonorREPEAT: “On my honor, I do solemnly pledge to be trustworthy, helpful, friendly, courteous,kind, obedient, cheerful and brave.”

The WaveCustomarily, Mini-owning members ofBritain’s Royal Family always presented theback of the hand, raised in a slow tight circularmotion when greeting subjects. You, living in ademocracy, may choose something a little lessupper-crusty when acknowledging throngs ofwell-wishers along your parade route.

Tap-on-the-Roof"Top of the Day". The motoring equivalent topolitely tipping your hat.

Winking the LightsThe motoring equivalent to batting your eyes.

!"#$%

&'()*+,-./*0 &'()*+,-./*1

2,-3,

45..56,7*8-9,*0 45..56,7*8-9,*1:5;-<*8-9,*0 :5;-<*8-9,*1

:55=*>-$*0 :55=*>-$*1

>)#.?/*@$ A5B57,7!/**&5657

!"#"$%&'('$)*!$$+,%-,&.$$%%/01$2!$$3456$.7 Culture is dynamic

Page 40: Cooking UX with Cultural Leftovers

Cultural change is difficult

Page 41: Cooking UX with Cultural Leftovers

Cultural change is difficult

Page 42: Cooking UX with Cultural Leftovers

Culture is learned/taught

Page 43: Cooking UX with Cultural Leftovers

Culture is learned/taught

Page 44: Cooking UX with Cultural Leftovers

Applied culture - USExamples

Page 45: Cooking UX with Cultural Leftovers

Applied culture - USExamples

Use culture signifiers appropriately

Noticing is structured

Culture is dynamic

Change is difficult

Culture is learned/taught

Page 46: Cooking UX with Cultural Leftovers

Applied culture - BrasilExamples

Page 47: Cooking UX with Cultural Leftovers

Regional culture as a foil

Page 48: Cooking UX with Cultural Leftovers

Visual signifiers are cultural

Page 49: Cooking UX with Cultural Leftovers

Not your “typical” farm house

Page 50: Cooking UX with Cultural Leftovers

Painted trees - function

Page 51: Cooking UX with Cultural Leftovers

Painted trees - form

Page 52: Cooking UX with Cultural Leftovers

Open and closed - architecture

Page 53: Cooking UX with Cultural Leftovers

Open and closed - people

Page 54: Cooking UX with Cultural Leftovers

Coffee is pervasive and free

Page 55: Cooking UX with Cultural Leftovers

Thumbs up

Page 56: Cooking UX with Cultural Leftovers

Applied culture - BrasilExamples

Page 57: Cooking UX with Cultural Leftovers

Applied culture - BrasilExamples

Culture as foil

Signifiers are cultural

Look for oppositions

Identify hubs of interaction

Identify the boundaries of behaviors

Page 58: Cooking UX with Cultural Leftovers

What do we do with culture?

Final Thoughts

Page 59: Cooking UX with Cultural Leftovers

Culture as...

= Culture+ StoriesPatterns

Page 60: Cooking UX with Cultural Leftovers

Final thoughts

Page 61: Cooking UX with Cultural Leftovers

Final thoughts

culture should inform design

Page 62: Cooking UX with Cultural Leftovers

Final thoughts

discuss cultural impact

culture should inform design

Page 63: Cooking UX with Cultural Leftovers

Final thoughts

culture is messy

discuss cultural impact

culture should inform design

Page 64: Cooking UX with Cultural Leftovers

Final thoughts

design is subjective

culture is messy

discuss cultural impact

culture should inform design

Page 65: Cooking UX with Cultural Leftovers

Final thoughts

create “sound” designs

design is subjective

culture is messy

discuss cultural impact

culture should inform design

Page 66: Cooking UX with Cultural Leftovers

Who else is talking about culture?Steve Portigal, @steveportigalFounder of Portigal Consulting. Traveler, dog owner, born Canadian.

Sam Ladner, @sladnerSociologist, qualitative researcher, technophile and consultant. Addicted to step aerobics.

Grant McCracken, @Grant27I'm an anthropologist, ethnographer, and author of Chief Culture Officer

Jan Chipchase, @janchipStrategy. Innovation. Design. Travel. Life.

Page 67: Cooking UX with Cultural Leftovers

thank you!

share what’s next #shareUX discuss this talk: #cultureUX

erik dahl midwestUXtweet with us: @lextant tweet with me: @eadahl tweet the conf: @midwestUX

discuss the conf: #midwestUX


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