COOKING WITH “NGOẠI” Concept of event service product proposed by VECS

www.cookingwithngoai.vn

www.cookingwithngoai.vn

Come on! Discover Vietnam with Ngoại

Vietnamese cuisine – cooking class

The hidden stories of culture

- 8 areas of food culture

- 64 provinces of Vietnam

- Hundreds of local hosts – NGOẠI - old women at the age 60s

who have been cooked more than 10,000 meals for their families averagely

- Hundreds of traditional family kitchens

- Thousands interesting stories of food and local culture

…. IN ONE WEBSITE…..

INDEX

Product concept

Product value

Mission & vision

www.cookingwithngoai.vn

PRODUCT CONCEPT

1. What is “Cooking with Ngoại”?

“Cooking with Ngoại” is an Vietnamese cuisine & travel website providing cooking class instructed by food-experts who are family old women in local home-kitchens along Vietnam. It also includes interactive Vietnamese cuisine & travel forums.

Booking cooking class from “Cooking with Ngoại”, discover hidden cultural stories of locals and feel “back home like grand-kid” in Bà Ngoại’ arms

www.cookingwithngoai.vn

PRODUCT CONCEPT

2. What exactly does “Cooking with Ngoại” do?

Provide cooking classes for tourists and those who

would love to discover Vietnamese cuisine & food culture

Provide market place for illustrative artworks of Vietnamese food recipes, “Ngoại”, cultural stories from designers

Build up community for Vietnam–lovers via 3 keys: food, travel & hospitality from human

www.cookingwithngoai.vn

The story of Vietnamese cuisine

The story of Ngoại

Illustrative art work

PRODUCT CONCEPT

3. Who would join “Cooking with Ngoại”? Customers: Tourists, Vietnamese young people those loves to travel,

discover more about Vietnamese traditional cuisine and local culture Kitchen partner: Traditional kitchen at families spreading in provinces of

Vietnam Human partner: The story teller-Bà Ngoại & illustrative designers Sponsors: food ingredients, travel agencies, logistics service, gifts… Audience: community of people are interested in Vietnamese food &

travelling

www.cookingwithngoai.vn

Ba Ngoai’s Kitchen

Customers’ experience

Customers’ experience

VALUE OF PRODUCT

Customers: worthy experience & knowledge about food/culture of Vietnamese locals

Partners: money + experience + reputation

Sponsors: branding opportunities

Audience: improve knowledge in cuisine and art experience + network

Country: branding opportunities in global market & new industry: franchise story of “Ngoại”

www.cookingwithngoai.vn

VISION & MISSION

Vision

BRANDING the image of VIETNAM, our country in global market via CUISINE, CULTURE and ART

Mission

Be the best supporter for anyone who are interested in Vietnamese cuisine & culture day by day.

www.cookingwithngoai.vn

Rất DỄ ĂN CỦA NGOẠI