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COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity....

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COOL EARTH ANNUAL REPORT 2014 / 2015
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Page 1: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

COOL EARTH ANNUAL REPORT 2014 / 2015

Page 2: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

COOL EARTH IS THE CHARITY THAT WORKS ALONGSIDE INDIGENOUS VILLAGES TO HALT RAINFOREST DESTRUCTIONIntroductionHighlightsProject AchievmentsOur VisionFinanical Summary

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Page 3: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 03Introduction

COOL EARTH GOES GLOBAL We’ve come a long way in seven years. From a single village partner in the Peruvian Amazon, Cool Earth is now a global movement spanning three continents.

The idea behind Cool Earth has always been to help villages take control of the rainforest they’ve depended upon for generations. It’s an approach that runs counter to the traditional reserve model of the big conservation groups yet is proven to be the most effective way to keep rainforest standing.

This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere, from the Amazon to the Congo and, as of 2014, Oceania.

This approach has achieved more than any of us could have imagined with half a million acres now saved and more added each day.

It is a terrific testament to what can be done with a light-touch approach that works with, rather than against, local people. Tiny grants, small investments and a helping hand has safeguarded community forest that will stand the test of time and loggers. It’s a simple model, it’s a sustainable model, and thanks to over 40,000 total supporters, it puts the right people back in control of the forest. MATTHEW OWEN

Page 4: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 05Highlights

386,000ACRES SAVED

35,410LOCAL PEOPLE SUPPORTED

29,000,000,000LITRES OF WATER PRODUCED ANNUALLY

WE’VE SAVED HALF A MILLION ACRESWith 500,000 acres protected by our partners, over five million acres of forest is inaccessible to loggers.

WE’VE REPLICATED OUR MODELCool Earth’s community-led approach is now saving forest across three continents, spanning the world’s major rainforests biomes.

WE’VE PROVEN IT WORKS Our Asháninka partners have lost 0.53% of their forest, compared to a regional rate of 28%. It’s no surprise that Peru’s based its National Forest Programme on the Cool Earth model.

HIGHLIGHTS

120 MILLIONTREES KEPT STANDING

THREE COMPLETED PROJECTS

130,000,000TONNES OF CO2 LOCKED IN

118 PARTNER VILLAGES

HALTING RAINFOREST

DESTRUCTION

36,473LOCAL PEOPLE

UNITED TO DEFEND THEIR HOMES

38 BILLION

LITRES OF WATER PRODUCED

ANNUALLY BY COOL EARTH

PROJECTS

HALF A MILLION

ACRES SAVED

80 SPECIESON THE IUCN RED LIST PROTECTED BY SAFEGUARDING THEIR HABITATS

THREE CONTINENTSWE’VE PROVEN OUR MODEL WORKS ACROSS THE GLOBE

Page 5: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 07Partnership Achievements

Cool Earth is the only charity that focuses solely where the threat to the forest is greatest, with partnerships located on the frontline of forest destruction. Each partnership forms a shield to make the neighbouring forest inaccessible to loggers, saving millions of acres of further forest.

Our partnerships are built to achieve three outcomes:

COMMUNITY EMPOWERMENT

INCOME GENERATION

FOREST PROTECTION

PARTNERSHIP ACHIEVEMENTS

Page 6: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 09Community Empowerment

COMMUNITYEMPOWERMENT

Page 7: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 11

“I AM SO PROUD OF OUR NEW SCHOOL. WE’VE NEVER HAD A PROPER BUILDING BEFORE. THE

STRUCTURE WOULD ALWAYS COLLAPSE AND THE CHILDREN WOULD LOSE OUT ON SCHOOLING. THIS BUILDING WILL LAST AND BE GOOD FOR

THE WHOLE COMMUNITY. THANK YOU.”

Community Empowerment

Vanessa Quirigua, Saboroshiari School Teacher

Cool Earth places funds directly in the hands of indigenous communities for them to decide what they need most.

This year our local partners built four medical outposts, three new classrooms and funded midwife training.

Better health, better education and better livelihoods all lead to forest kept standing.

OTHER LOCAL INVESTMENTS IN 2014 INCLUDED:

FUNDED AN EMERGENCY MEDICAL PROGRAMME FOR OUR ASHÁNINKA PARTNERS Our Asháninka partners designated a project wide emergency evacuation fund to evacuate the seriously ill to hospital saving 15 lives.

INVESTED IN 37 COMMUNITY AND FAMILY FISH FARMS The waterways around the Awajún Partnership are contaminated from illegal gold mining upstream. Our partners invested in 37 fish farms to ensure families have pollution free protein.

HELPING YAKOLIMA CHILDREN GET BACK TO SCHOOL All 67 households in our Yakolima Partnership were provided with a ‘back-to-school bursary’ to cover costs of a new school year - simple items such as uniforms and school books.

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Page 8: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 13Income Generation

INCOME GENERATION

Page 9: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 15Income Generation

Sergio Capeshi, Ayompari President

Boosting local livelihoods helps to relieve the pressure on the standing forest and create strong self-determining communities.

From training 59 people in agroforestry in Lubutu to marketing workshops for the 60 artisans in our Awajún Partnership, we’re ensuring our partners can out-price forest destruction.

KEY ACHIEVEMENTS IN 2014:

DOUBLING THE NUMBER OF CACAO PRODUCERS IN THE AYOMPARI GROWERS ASSOCIATIONMembership grew from 69 to 174 families. Cacao is the key income stream for this area, providing an alternative to logging.

WE PRODUCED THE FIRST COOL EARTH CHOCOLATE BARIt is made with beans grown, harvested and fermented by our Asháninka partners. This is the first time the beans have made it into a single origin, handmade bar - traceable back to the village.

HITTING THE CATWALK Vivienne Westwood adorned every model in her Paris Show with jewellery made by the artisans in our Awajún Partnership.

WORKING WITH COFFEE PRODUCERS IN FIVE NEW VILLAGES We started working with the coffee producers in the five higher altitude villages in the Asháninka Partnership and employed a coffee technician to improve crop quality.

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“WHAT I LOVE MOST ABOUT MY ROLE IS BEING ABLE TO SUPPORT MY ASHÁNINKA

BROTHERS. CACAO IS VITAL FOR US. IT GIVES A HOUSEHOLD SUSTAINABILITY -

MONEY FOR HEALTH, EDUCATION, FOOD FOR OUR CHILDREN.”

Page 10: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 17

FOREST PROTECTION

Forest Protection

Page 11: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 19Forest Protection

2014 has been an unforgettable year for Cool Earth with a brand new partnership in a brand new continent. We’re now operating in all three of the world’s major rainforest basins – saving more than half a million acres of at-risk rainforest. This community-protected forest is forming a shield to protect five million acres of neighbouring forest from destruction.

MILESTONES THIS YEAR INCLUDE:

“OUR TREES ARE SAFE, I CAN SLEEP WELL AT NIGHT AGAIN. WE’RE TELLING OUR NEIGHBOURS ABOUT

COOL EARTH. WORKING WITH COOL EARTH TO PROTECT OUR TREES MEANS ALL OUR FAMILIES BENEFIT. IT’S BETTER THAN SELLING WOOD TO

BENEFIT A FEW.”

A NEW CONTINENTThe developemnt of our Yakolima Partnership in Papua New Guinea, working with three villages to block the advance of the palm oil frontier.

GROWING THE SHIELD The village of Oviri joining our Asháninka Partnership – putting 16,000 more acres into community protection.

KICKING OUT THE LOGGERS The critically important village of Kayants kicking out the illegal loggers and joining their neighbours to become part of our Awajún Partnership.

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Leopoldo Chimanga Chumpate Oviri Village, Peru

MAPPING FOR THE FUTURE20 people trained in GPS and a further 76 trained to continue mapping our largest project in Africa.

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Page 12: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 21

OUR VISION

Our Vision for 2015

Page 13: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 23Our Vision for 2015

The village decides what it needs most: everything from clean water and a new classroom to midwife training and mosquito nets.

EVERYONE HAS A SAY ON HOW FUNDS ARE SPENT

The village forms an association and signs an agreement with Cool Earth that ensures:

• NO FOREST IS CLEARED• FOREST REMAINS OWNED BY THE VILLAGE• FUNDING IS SPENT TO BENEFIT THE COMMUNITY AS A WHOLE

A VILLAGE SIGNS A FOREST PROTECTION AGREEMENT

Cool Earth enables the village to earn more from keeping the forest standing than selling to loggers, by investing in income streams likecacao, coffee and coconut oil.

WE HELP BUILD LIVELIHOODS TO OUTPRICE DESTRUCTION

Neighbouring villages see Cool Earth as apartner they can trust and ask to work with ustoo. As villages link up, a shield is formed toprotect the forest behind.

WORD OF MOUTH SPREADS OUR WORK

We only work where the rainforest is most at-risk. And to protect the rights of indigenous people, we only partner with villages that approach us.

A VILLAGE CALLS FOR HELP

THE COOL EARTH MODEL IS SAVING RAINFOREST VILLAGE BY VILLAGE.

The biggest threat to the world’s rainforest no longer comes from soya, cattle or palm. It comes from persistent, small-scale degradation.

Whether driven by illegal logging, slash and burn farming, cocaine production or the search for fuel wood, rainforest loss is a local problem on a global scale.

Cool Earth’s model meets these threats head-on. By empowering local people to keep their forest safe, together we can meet any challenge.

This means we have the chance to protect more rainforest through community partnerships than any other charity or any government – extending the forest shield across the major arcs of deforestation.

We strongly believe that the rainforest can be saved, and that we’ve got the model to do it.

Page 14: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

ACTIVE

AWACACHICOMPLETE

MADEIRACOMPLETE

EL SIRACOMPLETE

Defending forest in one of Peru’s worst deforestation hotspots

AWAJÚNACTIVE

LOCATION NORTH PERU

THREAT LOGGING, EXTRACTION

PARTNER VILLAGES6

ASHÁNINKAACTIVE

Shielding millions of acres of forest in the Western Amazon

LOCATION CENTRAL PERU

THREAT LOGGING, COCAINE

PARTNER VILLAGES16

Ensuring local people benefit from keeping their rainforest standing

LUBUTU

LOCATION EAST DR CONGO

THREAT MINING

PARTNER VILLAGES5

Blocking the advance of the palm oil frontier

LOCATION EAST PAPUA NEW GUINEA

THREAT PALM OIL

PARTNER VILLAGES3

YAKOLIMAACTIVE

OUR FOREST IS NOT FOR SALE, WE WILL NOT BE DESTROYED BY LOGGING”

Julián Quispe Carbólico

I AM AWAJÚN BY MY BLOOD AND BY MY HOME IN THE RAINFOREST. I WANT PEOPLE TO KNOW THAT OUR HOME NEEDS PROTECTING.”

Marcelina Ashas Tsawan

WE CANNOT HAVE A GOOD LIFE WITHOUT OUR FOREST. WE DEPEND UPON IT FOR ALL OF OUR RESOURCES.”

Mbake Silva

THE PARTNERSHIP BETWEEN COOL EARTH AND YAKOLIMA IS TO LOOK AFTER THE RAINFOREST. WE DON’T WANT OIL PALM TO COME INTO OUR AREAS.”

Wicky Isaac

ACTIVE

LOCATION WEST BRAZIL

SAVED 64,000 ACRES

PARTNER VILLAGES5

LOCATION NORTHWEST ECUADOR

SAVED 55,000 ACRES

PARTNER VILLAGES4

LOCATION CENTRAL PERU

PARTNER VILLAGES69

Page 15: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

Cool Earth Annual Report 2014/15 27Financial Summary

FINANCIALSUMMARY

Page 16: COOL EARTH ANNUAL REPORT 2014 / 2015€¦ · This effectiveness is largely down to its simplicity. By ensuring people on the ground make the decisions, Cool Earth can operate anywhere,

43%

17%

19%

15%

6%

COMMUNITY INVESTMENTS

This includes items like water pumps, solar driers, food and transport. The villages vote on what they need most.

PARTNERSHIP DEVELOPMENT

Partnership development enables us to set up the basic infrastructure essential for starting work with a partner village.

HEALTH AND EDUCATION

Investing in maternal health programs, mosquito nets, medication, schools, and more.

FOREST ADVOCACY

We help secure the rights of the people we’re working with, so they can prove they own their forest.

CONSERVATION TRAINING

Our partners make a pledge to track their progress, ensuring the biodiversity of the region is protected.

4% FUTURE PROJECTS

69%

16%

11%WESTERN AMAZON CONGO

BASIN

OCEANIA

8 COMMUNITIES EMPOWERED WITH

TRANSPORT

Cool Earth’s income increased by 12% and expenditure by 25% in 2014-15.

This reflects the new partnership in Papua New Guinea and expansion of our work in Peru and the Democratic Republic of Congo.

FINANCIAL SUMMARY

EXPENDITURE

INCOME

£1,162,789

43% 19% 17% 15% 6%

INCOME + EXPENDITURE

EXPENDITURE: PROJECTS

£1,321,339

EXPENDITURE: DISTRIBUTION

RESERVE £158,550

12 TONNES OF CACAO VS COFFEE PRODUCED A YEAR

19 RAINFOREST SCHOOLS SUPPORTED

24 SCHOLARSHIPSFUNDED

4 MEDICAL OUTPOSTS BUILT

64 COFFEE PRODUCERS SUPPORTED

64

672 MOSQUITO NETS PROVIDED

41 HOMES BUILT FOR THE MOST VULNERABLE

46 FAMILIES SUPPLIED WITH SAFE WATER

19

3 ANTI-VENOM KITS


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