Cool Savings Rita Piçarra

T10

Index

What is a Coupon?

History Marks

Cool Savings:

How does it work?

- Q Interactive

How to start using Cool Savings?

Statistics

On marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions.

What is a Coupon?

Cool Savings: History Marks

• 1894 Asa Candler issued the first recorded American coupon, a hand-written piece of paper that offered customers a free glass of the fountain drink.

• 1930s The Great Depression made coupons even more popular as people searched for new ways to save money

• 1965 About one half of Americans used coupons

• 1995 CoolSavings, Inc., was born with the hopes of rising to the needs of consumers and retailers alike.

• 1998 The company is granted a patent for unique privacy-retaining tool

Cool Savings: History Marks

• 1999 The company had built a database of over four million shoppers

• 2001 The company is delisted from the NASDAQ

CoolSavings launched new software that would allow advertisers to generate coupons and email them to their customers or place them on their web sites

• 2002 CoolSavings sees record number of new member registrations

• 2003 CoolSavings was able to announce a first in its company history: net income profitability

• 2004 CoolSavings acquires Planet U

• 2005 CoolSavings announced that it would be going private

Cool Savings: How does it work?

CoolSavings is a leading destination for consumers to find great savings before they shop online and in traditional stores.

How?

They offer:

• Money-saving Grocery Coupons• Store Coupons• Online Coupons• Free Stuff

CoolSavings help their members save money on a variety of everyday items.

including :

CoolSavings: How does it work?

•Clothes•Babies & children's items•Computers & electronics•Books•Movies and music•Groceries•Health & beauty items•Household and office supplies

CoolSavings: How does it work?

The company has a prospective to provide best in class interactive marketing solutions to their clients, agencies and partners that deliver value to consumers, protect their privacy and earn their trust.

owned CoolSavings

Q Company provides digital marketing services that help advertisers reach their target consumers and publishers better monetize their online audience. Specializing

in lead generation, e-mail and display solutions

Their Vision: Requested Marketing

Demographics

o Incomeo Homeowner

o Ethnicity

o Zip Codeo Ageo Gendero Children

Online Behavioral Data

o Aggregated activity data tracked from site and e-mailo Survey responseo Category interestso Offer preference

TargetingTargeting

Transactional/Offline Data

o Your own best customer list

o Third party appended data

o Soft offer scoring data

Targeting

Signing up with coolsavings.com is totally free and it is so simple and straight forward

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How to start using CoolSavings?

• The clients only have to enter their email address and home address.

• Select the kind of products they are interested in getting coupons and free samples for.

• Download a coupon printer software in order to print these coupons.

• Find a FAQs page

• Online form to help they with any questions they may have.

How to start using CoolSavings?

Steps

Cool Savings: Statistics

Cool Savings: Statistics

Cool Savings: Statistics