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MAPPING:AGENCY & ABSTRATION

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01_U.SHEALT

LAW

_INTENTIONACOMPLEXITY

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02_LONDON UNDERGROUND

_SIMPLIFIEDCOMPLEXITY

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_CONFUSING

ACCURACY

_CLARIFYINGABSTRACTION

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I N F R A S T R U C T UAAR ON CA NSL ER & B EN JAM IN WIN TE R RE S O F POW ER PA RSO NS THE NEW SC HOO L F OR DE SI GN

CONS

UMPT

ION

D

ISTR

IBUT

ION

PRODUC

TION

COMMUNITY

GROUP

CONSUMER

GROUP

RESTAURANT

BUYERS

INSTITUTIONAL

BUYERS

"EATS"

PACKAGEDELIVERY

TRUCK

ONLINE

PLATFORM

DISTRIBUTION

CENTER

HUNTS POINT

FOOD CENTER

REGIONAL

FARMERSPRODUCT

FLOWS

SERVICE

OPTIONS

03_EAT UP_SYSTEMMAP

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FOOD FIGHTSDESIGN REALITIES of theHUNTS POINT COMMUNITY FOOD ECOSYSTEMS MA

RCH

2011

INFRASTRUCTURES

OF POWER

DATA COLLECTED BY

AARO N C ANSL ER and BEN JAMI N W INT ERM FA T RANSD ISCIPLINARY D E SIG N, PARSONS T H E NE W SCH OOL FOR D E S

Hunts PointResident

Members

Committees

Executive

OfcersSustainableSouth Bronx

Mothers onthe Move

The Point

BusinessOutreach

Center

WorkForceOne

BESTAcademy

Industry

Business

Hunts PointVision Plan

Chamberof Commerce Real EstateServices

Hunts PointEconomic Development

Corporation

New YorkEconomic Development

Corporation

Food DistributorCooperatives

Food DistributionFacilities

Com

munity

Board

#2

Workfo

rceDevelo

pment

Particip

ate

BuyWork

LocaEcono

EconomDevelopm

CommunDevelopm

FishMerchants

MeatMerchants

ProduceMerchants

FishMarket

MeatMarket

ProduceMarket

&HUNTS POINT RESIDENTS AND THE FOOD DISTRIBUTION CENTER

Produce market facilities are inadequate and merchants are beingwooed to move to modern facilities outside New York (NJ & PA).

City has serious funding concerns about many of the infrastruc-ture improvements being requested by food center merchants.

Hours, location, and wholesale quantities severly limit individualaccess and use of the Food Distribution Center.

Economic and industrial developments can have negative impacton local environment and quality of life (trafc, pollution, etc).

Small businesses and grocery vendors dont have the resources orrelationships to command affordable, quality goods at markets.

Non-prots with good ideas have limited inuence because theyare dependent on funding and approval from the city.

Competing inuences and interests of community groups inhibitCommunity Board from making collective decisions (197a plan).

Poor public attendance and community representation atfull board and committee meetings.

Community Board members missing discussion of importantlegislation becuase committee agendas are not available.

7

1

9

1

9

8

8

2

46

3

5

3

4

5

7

DISJUNCTURE 10

Non-ProftG

roups

Adv

ocate

6

FoodDistribution Center

Lease

2

04_FOOD FIGHTS _OPPORTUNITY M

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FOOD FIGHTSDESIGN REALITIES of theHUNTS POINT COMMUNITY FOOD ECOSYSTEMS A

PRIL 2011

INFRASTRUCTURES

OF POWER

DATA COLLECTED BY

AARON CANSLE R an d BEN JAMIN WINTE RMF A TRAN SDISCIPLIN ARY DESIGN , PARSON S THE N EW SCHOOL F OR DE

1

2 4

3

4

3

8

7

8

7

10

9

10

9

COMMUNICATION BREAKDOWN:

Local farmers forced to makecomplex decisions about distributionstrategy without enough information.

INCONSISTENCY:

Local farmers have a fickle relationshipwith Wholesale Greenmarket andcomplaints about its infrastructure.

COMMUNICATION BREAKDOWN:

Extremely variable needs make itdicult for local f armers to establishrelationship with alternative distributors

PROHIBITIVE EXPENSE:

It is costly and time consuming forlocal farmers to buy gasoline andmaintain a delivery vehicle.

INCONSISTENCY:

Lack of consistent supply at WholesaleGreenmarket due to infrastructuralflaws and uncertainty about demand.

PROHIBITIVE EXPENSE:

It is costly for local farmers to payhighway tolls and problematic for themto park commercial vehicles in NYC.

COMMUNICATION BREAKDOWN:

NYC agencies lack the necessaryinformation to track food purchasesin order to preference local farmers.

INCONSISTENCY:

Lack of consistent demand at WholesaleGreenmarket due to infrastructural flawsand uncertainty about supply.

INFRASTRUCTURAL GAP:

Lack of access, refridgeration, andconsistent demand discouragesbodegas and delis stocking produce.

INFRASTRUCTURAL GAP:

Greenmarkets lack basic services forhandling garbage, severe weather,and overnight lodging for local farmers.

SmallLocalFarms

LargeCorporate

Farms

ForeignFarms &

Processors

On SiteCSA

RuralMarkets

PickYour Own

WholesaleImporters &Distributors

Hunts PointFood

Distribution Center

WholesaleGreenmarket

NYCProcurement

Jetro

NYCInstitutions

SuperMarkets

Restaurants

RetailGreenmarkets

5

6

6

5

Farm toChef

Distributors

PRODUCTION DISTRIBTUTION WHOLESALE RETAIL

12

DISTRIBUTIONDISJUNCTURES

DISTRIBUTIONFLOWS

CORPORATE

FOREIGN

LOCAL

INCONSISTENT

Bodegas& Delis

New YorkCity

Consumers

Design opportunities inNew York Citys regionalfood distribution system.

05_FOOD FIGHTS _FLOW CHA

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06_NAPOLEONS MARCH

_MULTI-DIMENSIONAL MAP

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_CUSTOMER JOURNEY &

EXPERIENCE MAPS

07_P2P CARSHARING

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08_CUSTOMER JOURNEYCANVASS

_JOURNEY MAPPINGTEMPLATE

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SERVICE DESIGN

GENTRIFIER

LOCALIZER

AMPLIFIER

SERVICEJOU

RNEY

SERVICEJOURNEY

SERVICEJOURNEY

REGISTER

USERNAME

REGISTER

USERNAME

DEPLOY

WELCOME WAGON

RECEIVE

HIPSTER FOOTPRINT

RECEIVE

OFFSETTING CAPACITY

SHARE SKILLS

TO EARN CREDITS

RECEIVE HELP

AND GRANT CREDITS

EARN CREDITS BY

BUYING LOCAL

PROMOTE BUSINESS

BY GRANTING CREDITS

SEE MARKETING

FOR INITIATIVE

SEE MARKETING

FOR INITIATIVE

DATA STREAMED

TO EXHIBIT

REDUCE FOOTPRINT

AND GIVE FEEDBACK

RECEIVE FEEDBACK

TO IMPROVE SERVICE

TRACK LOCALIZATION

AND GENTRIFICATION

Personal Wagon Online Exhibit

Touch Points

09_FOOD FIGHTS _ALIGNMENT DIAGR

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_SERVICE BLUEPRIN

10_BLUEPRINT

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_HYBRID LOCATION & JOURNEY M

11_P2P CAR SHARIN

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12_FELTRONANNUAL REPOR

_HYBRID LOCATION& FREQUENCE MAP

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13_NY TIMESTAXI MAP

_HEAT MAP