Cooperative Extension Cooperative Extension Update 2006 Regional Update 2006 Regional

ConferencesConferencesLarry W. Turner, Associate Dean for

Extension and Director, Cooperative Extension Service,

College of Agriculture

Owensboro and Lexington, KyJanuary 30- February 2, 2006

www.ca.uky.edu/ces

OverviewOverview

Mission of Kentucky Cooperative Mission of Kentucky Cooperative ExtensionExtension

Strategies and Goals Strategies and Goals Program Metrics, AccountabilityProgram Metrics, Accountability Celebration of SuccessesCelebration of Successes Focus for 2006Focus for 2006

CES Impact – The Leverage CES Impact – The Leverage PointPoint ON MARCH 12th 1930 ON MARCH 12th 1930

Mohandas Karamchand Mohandas Karamchand GandhiGandhi set off with 78 disciples set off with 78 disciples from his ashram in western India from his ashram in western India on a 350-kilometre trek to the on a 350-kilometre trek to the coast. Twenty-five days later he coast. Twenty-five days later he stepped into a hollow, scooped stepped into a hollow, scooped up a handful of mud and salt, up a handful of mud and salt, and announced to a throng:and announced to a throng: ““With this salt I am shaking With this salt I am shaking the foundations of the the foundations of the [British] empire[British] empire.”.”

Vision for Ky CES in the 21Vision for Ky CES in the 21stst CenturyCentury

On the back of my business card:On the back of my business card: “ “Making a difference in the lives of people Making a difference in the lives of people

through research-based education in every through research-based education in every county of Kentucky”county of Kentucky”

We serve as catalysts for positive changeWe serve as catalysts for positive change In other words, we “take the University to the In other words, we “take the University to the

people”people” Same basic philosophy as when CES was Same basic philosophy as when CES was

begun nearly 100 years ago: “Helping people begun nearly 100 years ago: “Helping people help themselves; learning by doing”help themselves; learning by doing”

Goals of Re-envisioning Goals of Re-envisioning CESCES

Strengthen local programming supportStrengthen local programming support Strengthen the advisory council Strengthen the advisory council

systemsystem Streamline, or “flatten”, the Extension Streamline, or “flatten”, the Extension

administration administration Broaden the scope of CES while Broaden the scope of CES while

supporting base programs, andsupporting base programs, and Througout the process, allow for a Througout the process, allow for a

more flexible, adaptable, and more flexible, adaptable, and responsive Extension systemresponsive Extension system

CES Educational GoalsCES Educational Goals Enhance economic opportunity and quality of Enhance economic opportunity and quality of

lifelife Increase relationship skills, volunteer Increase relationship skills, volunteer

leadership, and community engagementleadership, and community engagement Support a productive, profitable, globally Support a productive, profitable, globally

competitive and sustainable agricultural competitive and sustainable agricultural production, processing and marketing systemproduction, processing and marketing system

Encourage the adoption of healthy lifestylesEncourage the adoption of healthy lifestyles Enhance life skill development for both Enhance life skill development for both

individuals and familiesindividuals and families Improve environmental quality and Improve environmental quality and

stewardshipstewardship

UK’s Top 20 Business Plan UK’s Top 20 Business Plan Will:Will:

President Lee President Lee ToddTodd

““increase increase engagement in Kentucky’s schools, farms, businesses, and

communities. UK will be even more active in every part of Kentucky.””

CoA Strategic Plan for CESCoA Strategic Plan for CES Sustain traditional Extension strengths while

offering innovative new programs to serve diverse stakeholders

Promote enhanced linkages between Cooperative Extension and new partners

Link all Kentucky communities and the University through Cooperative Extension

Establish baseline measures to assess and communicate the impact of Extension programs

Enhance recruiting, retention, training, and support for outreach personnel statewide

Continue to implement the “Re-Envisioning CES” process

COA CES Strategic Plan COA CES Strategic Plan IndicatorsIndicators

By 2006, we will have: Developed or expanded at least three major outreach

partnerships Increased annual Extension or outreach related grant

support obtained by 30 percent. Enhanced and refined an accessible, easily

understood database of Extension outcomes, with baseline data reported for each program area of Cooperative Extension

Increased knowledge of Extension programs, as indicated by a 5 percent increase in familiarity measures in statewide surveys.

Documented that KY CES ranks in the top 10 in US Decreased by 1/2 salary disparity w/ benchmarks Increased fraction of minority staff by 10%

Metrics: Purpose and Target Metrics: Purpose and Target AudienceAudience

Clear and straightforward outcome-based Clear and straightforward outcome-based measures of success measures of success Answer the “So What?” QuestionAnswer the “So What?” Question Presented in quantifiable terms but linked to Presented in quantifiable terms but linked to

storiesstories Valuable in county, at state level, and federally to Valuable in county, at state level, and federally to

provide justification for funding and to document provide justification for funding and to document impactimpact

Target AudienceTarget Audience Legislators and other decision-makersLegislators and other decision-makers University administrationUniversity administration County government officialsCounty government officials Funding agencies, including USDAFunding agencies, including USDA ClienteleClientele

Metrics and Accountability Metrics and Accountability ResultsResults

Clear and straightforward outcome-based Clear and straightforward outcome-based measures of success measures of success Featured programs such as EFNEP, Master CattlemenFeatured programs such as EFNEP, Master Cattlemen Linking agents and specialists in both planning and Linking agents and specialists in both planning and

evaluationevaluation Not just $ value, but social, environmental measuresNot just $ value, but social, environmental measures Consistent across the state in key “featured” Consistent across the state in key “featured”

programsprograms Quantify, aggregate, and summarize for all Quantify, aggregate, and summarize for all

program areasprogram areas Communciate to clientele, decisionmakers, CES Communciate to clientele, decisionmakers, CES

system, upper administration, legislatorssystem, upper administration, legislators

Celebrating Our SuccessesCelebrating Our Successes Program successesProgram successes

Tobacco buyout, soybean rust, animal ID, Tobacco buyout, soybean rust, animal ID, livestock-forage, agri-tourismlivestock-forage, agri-tourism

Health, nutrition, family finance, leadershipHealth, nutrition, family finance, leadership Youth core curriculum implemented; civic Youth core curriculum implemented; civic

engagement programming enhanced, camps engagement programming enhanced, camps improvedimproved

Center for Leadership Development created, Center for Leadership Development created, entrepreneurship coaches instituteentrepreneurship coaches institute

Funding for support of professionalsFunding for support of professionals New partnerships and programs New partnerships and programs

implementedimplemented Councils enhanced in many countiesCouncils enhanced in many counties

CoA Targets of OpportunityCoA Targets of OpportunityOpportunities for Extension in Opportunities for Extension in

20062006 Animal Health and AgrosecurityAnimal Health and Agrosecurity Plant SciencesPlant Sciences Livestock-Forage SystemsLivestock-Forage Systems Food SystemsFood Systems Natural Resource, Natural Resource,

Environmental Systems Environmental Systems & & EnergyEnergy

Leadership, Families, and YouthLeadership, Families, and Youth Community and Economic Community and Economic

DevelopmentDevelopment

2006 Operational Goals for 2006 Operational Goals for CESCES

Enhance funding, particularly career ladder and external funding

Establish clear, measurable, and defendable metrics for success of programs

Continue to implement the “Re-Envisioning CES” process - Teamwork

Streamline and enhance agent orientation, training and in-service, along with development of viable options for distance education

Actively develop future leaders of CES programs

Overall Goal – The Leverage Overall Goal – The Leverage PointPoint Find the leverage Find the leverage

point, the “sweet point, the “sweet spot”, where we spot”, where we fulfill our mision of fulfill our mision of “Making a difference “Making a difference in the lives of people in the lives of people through research-through research-based education in based education in every county of every county of Kentucky”Kentucky”

“Making a positive difference in the lives of Kentuckians through research-based education”