Cooperative Merchandise Program Update

Spring Conference 2007

Regional & National Newspaper Solutions

Program Objective

Develop dynamic mass-merchandising display program for a specific retail category through a consortium represented by National, Regional, and Local newspaper groups.

The selected retail category by the committee are Convenience Stores.

Focus & Display Solutions

Committee is comprised of: National-

Wall Street Journal- Jennifer Mercier USA Today- Felicia Magwood

Regional- The Hartford Courant- Camille Stinton

Local- The Cape Cod Times- Terry Ashley

Focus & Display Solutions

Developed criteria for success: Must maximize PSF (profit per square foot) Must accommodate the weight of a 5 lb paper

x 100+ copies Must be visually attractive (eye catching) Must display prominent covers of at least 6

publications

Shorack

Shorack (860) 480-3549

450 Babbitt Road www.shorack.com

Thomaston, CT 06787

Hamilton

Hamilton Circulation Supplies

1-800-398-2427

www.theservicechamps.com

World Manufacturing, Inc

World Manufacturing, Inc. (215) 426-0500

3000 “C” Street www.worldmandisplays.com

Philadelphia, PA